19 09-26 cycling-industries_europe_presentation[1]

1. BITS Academy, East Riding of Yorkshire. “How can
ITS help people get started with Cycling”
Bicycles at your fingertips
Access to cycling through multi-modal transport
services
Kevin Mayne
Chief Executive
Cycling Industries Europe

3. • Which ITS services?
• The policy and business context
• Opportunities – local government, innovators, businesses and
services

6. Power of the multi-modal services
• Access to cycling – any time, any place, experimentation – without
ownership or commitment, alone or accompanied
• Prompting/substitution – part or whole trip
• Policy influence – balancing price, access, awareness

7. • Which ITS services?
• The policy and business context
• Opportunities – local government, innovators, businesses and
services

8. Market potential of MaaS
Source:
Piia Karjalainen
Senior Manager
ERTICO – ITS
Europe & MaaS
Alliance

10. • Development of services
• Private sector – start-ups, unicorns, digital giants, automotive….
• Government – local, regional, national, EU……

11. • Which ITS services?
• The policy and business context
• Opportunities – local government, innovators, businesses and services

12. Public sector opportunities*
• Transport integration may already exist – collaborate with new
services
• Systems approach – make sure all services fit a holistic policy vision
*POLIS - MOBILITY AS A SERVICE: IMPLICATIONS FOR URBAN AND REGIONAL TRANSPORT

13. • Business opportunities in new services
• Innovation, SMEs, Start-ups, co-
creation, shared learning
• International standards
• Expert groups framing industry and EU
policy
• Advocacy, networks, projects and
partnerships
• “A Roadmap for Cycling ITS in Europe”?
CIE ambitions

14. Conclusion
• Next generation multi-modal transport is almost here
• Opportunity – cycling at your fingertips
• Risk – substitution by “sexier” choices

15. Contact us
To join or follow a network for Cycling and ITS businesses
info@cyclingindustries.com
www.cyclingindustries.com
+32 23394289