1.
ITV Online
Steve Forde
Director of Online Product
& Marketing

2.
ITV Online
Steve Forde
Director of Online Product
& Marketing

3.
TOP
TENBiggest Marketing
Moments 2016

4.
TOP
TENBiggest Marketing
Moments 2016

5.
ITV Online
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video

6.
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion Views

7.
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion Views
Cold Feet
Big Shows of 2016
Marcella
Love
Island
Family
Guy
TOWIE
Victoria
Euros
2016
The
Durrells

8.
1 Know your audience
2 Building with your users
3 Create minimum viable solutions and iterate
4 Find the pain points

9.
Know your audience1

10.
It’s a much nosier world

11.
Loads of great programmes

12.
Although live TV remains at the heart, the viewing landscape is changing
Average viewing trends show a slowly changing landscape…
0 50 100 150 200 250
2014
2015
2016
Live
VOSDAL
1-7 Day
8-28 Day
Unmatched
Average Minutes per Day - watching TV set

13.
And we naturally want to understand viewers better

14.
Loads of insight coming out of this research
No living room is
the same
Viewers have
more control
Online is making
more shows
accessible
Togetherness
matters
How viewers find
& watch TV has
evolved
Being involved
enhances
togetherness

15.
Decisiontoview
2 weeks prior 1 week prior Day of Tx Tx 3 days post Tx 30 days post Tx
Final hour
Prime time

16.
We have added targeted email on day of transmission

17.
And we’re using notifications to nudge viewing

18.
Building with your users2

19.
Old ITV Player

20.
New ITV Hub

21.
Create minimum viable solutions and iterate3

22.
iOS: Previous UX

23.
iOS: New UX

24.
Downloads

25.
Find the pain points4

26.
Ad Trials

27.
The ITV Hub+

28.
ITV’s YouTube Channels

29.
What’s next?

30.
Registration

31.
Recommendation and personalisation

32.
The ITV Village

33.
Objectives
& Key Results
OKRs

34.
1 Know your audience
2 Build with your users
3 Create minimum viable solutions and iterate
4 Find the pain points

35.
Thank you
Steve Forde
Director of Online Product
& Marketing