CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

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CIM | The Chartered Institute of Marketing

Discover how to overcome the challenges of engaging with customers through multiple channels/platforms in today’s ‘always on’ world.

Marketing

@danielrowles
OMNI-CHANNEL BUT NOT OMINOUS

@danielrowles
AUTHOR
CIM COURSE DIRECTOR
IMPERIAL COLLEGE
CEO TARGETINTERNET.COM

@danielrowles
TWITTER: DANIELROWLES INSTAGRAM:
TARGETINERNET

@danielrowles
OMNICHANNEL IN PERSPECTIVE

@danielrowles
USER JOURNEY FOCUS
ACTIVE
INTEREST
POINT OF
PURCHASE
BROWSING / VAGUE
NOTION
LOYALTY

@danielrowles
GOING BEYOND LAST CLICK
EMAIL SEARCH CONVERSION
SEARCH CONVERSION
PRINT

@danielrowles
SET PRIMARY OBJECTIVES
BUSINESS OBJECTIVE
PRIMARY
GAP CORRELATION

@danielrowles
CONTRIBUTION
DIGITAL
CHANNEL
1
KPI 1
KPI 2
KPI 3
DIGITAL
CHANNEL
2
KPI 1
KPI 2
KPI 3
DIGITAL
CHANNEL
3
KPI 1
KPI 2
KPI 3
OFFLINE
TRAFFIC
SOURCE 1
KPI 1
KPI 2
KPI 3
Contribution
%
Contribution
%
Contribution
%

@danielrowles
TARGETINTERNET.COM/CIM2017

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CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

1. @danielrowles OMNI-CHANNEL BUT NOT OMINOUS

2. @danielrowles AUTHOR CIM COURSE DIRECTOR IMPERIAL COLLEGE CEO TARGETINTERNET.COM

3. @danielrowles TWITTER: DANIELROWLES INSTAGRAM: TARGETINERNET

4. @danielrowles OMNICHANNEL IN PERSPECTIVE

5. @danielrowles

6. @danielrowles CHANNEL CROSSOVER

7. @danielrowles CONSTANT CHANGE

8. @danielrowles What The Brand Wants To Tell People What Target Audience Want To Engage With Bridging The Gap With Understanding Driven Strategy USER FOCUS

9. @danielrowles USER JOURNEY FOCUS ACTIVE INTEREST POINT OF PURCHASE BROWSING / VAGUE NOTION LOYALTY

10. @danielrowles DATA IN PRACTICE

11. @danielrowles ANALYTICS ANALYSIS

12. @danielrowles ANALYTICS ANALYSIS

13. @danielrowles BEYOND VOLUME

14. @danielrowles

15. @danielrowles

16. @danielrowles OMNICHANNEL MEASUREMENT

17. @danielrowles GOING BEYOND LAST CLICK EMAIL SEARCH CONVERSION SEARCH CONVERSION PRINT

18. @danielrowles SET PRIMARY OBJECTIVES BUSINESS OBJECTIVE PRIMARY GAP CORRELATION

19. @danielrowles SET ANALYTICS GOALS

20. @danielrowles CONTRIBUTION

21. @danielrowles CONTRIBUTION DIGITAL CHANNEL 1 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 2 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 3 KPI 1 KPI 2 KPI 3 OFFLINE TRAFFIC SOURCE 1 KPI 1 KPI 2 KPI 3 Contribution % Contribution % Contribution %

22. @danielrowles STEP BY STEP GUIDE

23. @danielrowles BEYOND OMNI-CHANNEL

24. @danielrowles TARGETINTERNET.COM/CIM2017