The 10 Most Recommended Consulting Companies.pdf

I N D I A
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ISSUE 01 | VOL 01 | 2023
Expanding Horizons
Strategies to Transform
Traditional Businesses into
Digitally Prominent Brands
SBL Knowledge
Services Pvt Ltd
An Indian Tech Legend with Universal Digital Foresights
Success through Partnership
Recommended
Consulting
Cpanies
The
Most
Consul-TECH
Traditional Businesses
into Digitally Prominent
Brands
Mr. Gopakumar Pillai,
Managing Director (MD) and
Chief Executive Ofﬁcer (CEO)

Successful people are always
looking for opportunities to
help others.
Unsuccessful people are
always asking,
‘What’s in it for me?’”
Brian Tracy

In the ever-evolving business arena, consideration of
business consultation services can provide immersive
benefits leading to the enhancements of the
fundamentals of business development. As these services
provide valuable insights into the aspects of development,
incorporating strategies that allow the business to create an
effective plan to generate and widen the revenue streams
altogether while simultaneously cultivating loyal customers.
Companies of all sizes—large, mid, and small-cap can
leverage the novelties that business consultants offer as they
hold enough information about the emerging trends of the
marketplace. These professionals comprehend the aspects
with the essential data about the information of the market
where the agency operates. When a company hires a
consultant for the applicable enterprise, they are skilled in
the discipline and subsequently have substantial
information from the various subjects.
By comprehending all the crucial fundamentals and a stable
angle of what your competitors and how other businesses
are operating, a consultant will make sure to point out the
failings of an enterprise and make sure a higher competitive
facet scales the growth of your business to greater heights,
exponentially.
Among all other steps, a business consultancy agency
commences its operations with the discovery phase, where
the goal is to learn the client’s business. This leads to
developing an in-depth comprehension of the company
through which the professionals offer solutions while
capitalizing on new opportunities.
Integrated Fundamentals and the
Prospects of Guaranteed Advancements

Editor's
Note
AbhishekJoshi
DeputyEditor
abhishek.joshi@insightssuccess.com
Abhishek Joshi
This creates a scenario to boost its marketing resources and
capitalize on the operational staff. Business consultants with
operations specialization emphasize enhancing the day-to-
day business processes; it also assists companies in fiscal
matters by improving business processes that ensure the
best outcomes cost-effectively.
Prominent business consulting companies provide valuable
insights based on the consultants’ experience to support the
assortment of the undertaking and incorporation of best
industry practices, eventually boosting the growth
outcomes.
Embracing the journey of such prominent leaders in the
business consulting niche, CIOLook India features the
enthralling stories of “The 10 Most Recommended
Consulting Companies.” Flip through the pages and
indulge yourself in the odyssey of excellence that embarks
upon the fundamentals of assured growth.
Have a Delightful Read!
January 2023

Description
Sheet
A&N SALES SERVICES
PVT. LTD is a leading
service provider for sales
and related services that
help organizations achieve
the expected business
results
SBL is a global
information technology
outsourcing company
dedicated to creating a
positive impact for all its
stakeholders by adding
values across workflows
and processes.
Summentor Pro Business
Consultants is one
amongst the first to launch
innovative technologies
and solution driven
services in the area for
Sales and Marketing
Sattva Consulting provides
end-to-end support
capabilities covering
research, strategy
consulting, programme
management, impact
assessment and more, to
maximise social return on
every investment.
The Famous serves as a
platform that brings
together businesses,
entrepreneurs,
opportunities, executive
officers and venture
capitalists from a variety
of sectors.
Thoucentric is a niche
consulting firm that uses
relevant digital and
functional domain
expertise to solve
problems in various
industries.
TIGI HR Solution Pvt.
Ltd. is a top-notch
technology based
recruitment company.
Value Market Research
offers custom market
analysis services with
market growth prospects
and forecasts.
Velciti Consulting
Engenners Pvt Ltd was
established with the main
objective of offering
Geotechnical and Detailed
Project reports to the
clients on the principles of
Quality, Creativity and
Commitment.
WeMantra combines
learning and development
with an eclectic mix of
assessment, individual
and group coaching and
need-based experiential
tools.
A&N SALES
SERVICES PVT. LTD
Neeraj Khetawat,
Managing Director
Sattva Consulting
Srikrishna Sridhar Murthy,
CEO
SBL Knowledge
Services Pvt Ltd
Chief Executive Officer (CEO)
Summentor Pro
Business Consultants
Nitika Shahi,
Co-founder
The Famous
Dax Bamania and
Kashyap Dave,
Founders
Thoucentric
Neelakshi Kotnis,
Founder
TIGI HR Solution
Pvt Ltd
Kashyap Dave,
Director
Value Market Research
Dhirendra Kumar,
Founder
Velciti Consulting
Engenners Pvt Ltd
Sakthi Ganesh,
Founder
WeMantra
Abha Bhartia,
Co-founder
Recommended
Consulting
Cpanies
The
Most

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JANUARY
2023
I N D I A

SBL Knowledge
Services Pvt Ltd
Articles Consul-TECH
Traditional Businesses
into Digitally Prominent
Brands
22 32
Expanding Horizons
Traditional Businesses into
Digitally Prominent Brands

Content
Page
Proﬁles
Ensuring a Continual Growth
for Emerging Businesses
A & N Sales
Services Pvt Ltd The Famous
Your Legendary Guide in the
Digital Fame Game
TIGI HR
Solution
Augmenting Organizations
with Community Power
Thoucentric
Consulting that Continuously Evolves
to solve Global Business Challenges
16 24
28 36

Indian Prime
Minister Narendra Modi
has selected SBL’s
eParliament project for
implementation on mission
mode across India.
SBL Knowledge
Services Pvt Ltd

Chief Executive Ofﬁcer (CEO)

Modern technological advancements are born
from the radical vision of ambitious tech
legends who aspire to positively impact society
through futuristic innovations. SBL Knowledge Services
Pvt Ltd is one such forward-looking technology enterprise
committed to redefining the modern industrial landscape
with future-oriented digital transformation solutions that
promise to reshape lives and society.
Founded in 2005 by Mr. Gopakumar Pillai, the Managing
Director (MD) and Chief Executive Officer (CEO), SBL
Knowledge Services Private Limited is a global
Information Technology Indian Multinational that focuses
on offering best-in-class technology solutions and services
to businesses across the globe.
Regaling the SBL saga, Mr. Pillai says, “From a small
business venture with 30 employees, we have grown into an
established digital transformation leader catering to diverse
verticals, including Technology solutions and services,
Geospatial Science, Business process management services,
and Multimedia services.”
With a solid adherence to the principle of ‘Success through
Partnership, ’Mr. Pillai and his team of experts work
passionately to spearhead digital transformation across the
B2B, B2C, and government sectors. As a firm, they strive to
be a leading knowledge organization that upholds the
values of trust and integrity and fosters a culture of
continuous innovation.
India’s Fastest-Growing Knowledge Organization
Being a dynamic leader, Mr. Pillai oversees the business’s
operations, technology, and services, division. In addition,
he is responsible for building strategic technology
partnerships and driving the growth of the international
business wing of SBL.
Prior to SBL, he was the Founder and Managing Director of
SITCO India, where he spearheaded the launch of a
multitude of textiles and plastics manufacturing units. He
also served as a Consultant at Ocean Industries and was the
architect behind the company’s business turnaround. Mr.
Pillai was recognized for his insightful approach to
converting underperforming manufacturing units to profit-
making industries.
Brilliant Professional Benchmarks
Mr. Pillai started his career in the textile industry with
Vardhaman Group. He served as a management consultant
and led the establishment of textile and plastic
manufacturing units in the African region. During this
period, he successfully orchestrated many business
turnarounds and exhibited his entrepreneurial skills with the
innovative design of thermoplastic processing machinery.
After returning to his hometown, he founded a 30-member
ITES company in Ochira, Kerala, with a vision of providing
digital solutions to customers in the UK. Simultaneously, in
his brief stint as a Consultant with Ocean Industries Ltd
between 2000 and 2003, he identified the best practices and
re-engineered the business process to enhance the
company’s profitability.
In April 2003, he ventured into SITCO India (Kerala). As
the Founder and Managing Director, he was instrumental in
the growth of SITCO from a small home business to a
diverse manufacturing and export business group with a
strong foothold in ten different business verticals across
four continents. In addition, he mentored many large turn-
key projects providing strategic business consultation
encompassing technology, finance, and change
management.
My biggest
motivation is when
I see SBL emerging
as a platform for
youth to innovate
and contribute to
technological
progress.
The 10 Most Recommended Consulting Companies.

He founded SBL in August 2005 to provide Genealogy
services to the UK. As the MD and CEO, he directed the
growth of SBL from a 30-member team to a business
conglomerate rendering geospatial, image editing, business
transformation, and software services. Under the
stewardship of Mr. Pillai, SBL has a successful
photogrammetry division offering global LIDAR Building
Information Modeling Service and a highly acclaimed
eParliament solution – the first digital parliament of the
world.
A Glorious Persona of Awards, Accolades, and Honours
A post-graduate in business management, Mr. Pillai is
proud of the recognition and accolades his flagship venture,
eParliament, has garnered. Himachal Pradesh government
recognized the exemplary mission behind SBL’s
eParliament with the highest civil service award, and
Indian Prime Minister Narendra Modi has selected the
project for implementation on mission mode across India.
A Global Leader in Digital Transformation
Sharing the inspiration behind his venturing into the digital
niche, Mr. Pillai says that back in the early 2000’s India was
emerging as a preferred global outsourcing destination.
“During my decade-long career at Vardhman Group and as
a business consultant with some of the leading global
consulting groups, I was always eager to join India’s IT
boom and bring technological growth to the country’s
remote areas,” he reveals.
Seeing the way the emerging technology opportunities were
getting limited to the Tier-1 and Tier-2 cities, Mr. Pillai was
inspired to venture into the IT and BPO segment with a new
business model that leverages the untapped potential in
Tier-3 and Tier-4 cities. He reflects, “I believed this could
transform the lives of the rural youth and increase their
standard of living.” Motivated by this vision, he started
SBL Knowledge Services in 2005 in a remote corner of
India.
Today they are a global leader in digital transformation and
a pioneer in building eco-friendly parliaments with historic
achievements like the implementation of India’s first high-
tech legislative assembly (eVidhan) and India’s first
NeVA to their credit. He conveys, “Indeed, my biggest
motivation is when I see SBL emerging as a platform for
youth to innovate and contribute to technological
progress.”
Partnership is in Our DNA
With vast experience in the legislative automation domain,
SBL recommended a structured way of NeVA
implementation for its successful rollout. The whole project
scope was divided into six major steps, as detailed ahead,
*System study of overall requirements
Detailed Project Report (DPR) presented to each of the
state assemblies for implementation of NeVA is a templated
DPR (i.e., a DPR that is prepared chiefly with generic
objectives and brief specifications without going into
detailed requirements). Hence a detailed system study had
to be carried out to assess IT hardware and networking
requirements, and detailed architecture, Bill of materials,
and specifications were arrived at.
NeVA is a centralized application developed with standard
process flow in mind. To roll it out effectively in each State
Legislative assemblies, a detailed system study is carried
out to map NeVA process flow with respect to existing
processes in the State Assembly. Business Process re-
engineering is carried out, effecting minimal change to
adapt NeVA to the State Legislative Assembly process flow.
SBL coordinated with the NeVA team to carry out essential
changes in the base code as well. An exhaustive workshop
was carried out with all stakeholders to freeze all relevant
process flows, and a detailed BRD document was made at
the end of the System study.
*Implementation of NeVA
Implementation of NeVA is carried out in phases. In the first
phase, all module workflows are created and tested in the
Test server. All relevant stakeholders are practically trained
on the test server. Once the users are familiar with and
confident in the workflows, the module workflows are
configured in the live server in the second phase.
In the third phase, before the start of a session, all modules
used for the generation of the LOB, like Question
processing, Notice processing, Bill Processing, etc., are
brought live systematically. In phase four, during the
session, in-house modules line eBooks, Business controller,
Display controller, etc., are effectively deployed. In phase
five, all relevant documents are published in the web portal.
Finally, all hardware and Networking components are
procured, installed, and commissioned as per phased
requirements.

*Supply, Installation, and Commissioning of IT
Infrastructure
Overall evaluation and study are made related to hardware,
networking, and infrastructure areas, and the findings are
documented in the BRD. Based on the proposal and BRD,
SBL ensured procurement of top-of-the-line IT
infrastructure components from reputed OEMs within the
stipulated time frame and quality audited them before
affecting supply. Furthermore, SBL engaged experienced
supply chain management engineers for systematic OEM
follow-up, as well as competent network engineers for
timely installation and commissioning of the hardware,
networking, and infrastructure. Apart from the standard
BOM suggested by the NeVA team, additional items
required to implement complete IT infrastructure are
identified, and the same is procured and implemented in the
assembly.
*Training Program for all Stakeholders
Every user of NeVA required detailed training in the NeVA
application and domain. This is made possible by preparing
a training calendar with the assembly’s core team; based on
the same, detailed training is provided. This covers the
officials of the assembly, honourable members, and other
department users.
*Session management and operational support
All users of NeVA will require support to use the
application, especially during the initial stages and during
sessions. This is provided by the experienced resources of
SBL.
*Project management
The success of the project depends on how effectively the
project is managed. Therefore, SBL has deployed senior
resources that have more than 20+ years of experience in
project management and implementation. This ensured that
the project was monitored by a central project management
team and timely advices were provided to the onsite team
for successful implementation.
Digital Mission Mode
Mr. Pillai and his SBL team’s approach to ensuring a
successful implementation of NeVA was thorough. He
states, “We followed a detailed step-by-step, incremental
deployment approach for NeVA implementation. Our
approach, starting from system study, BRD preparation,
obtaining sign-off from stakeholders, analysis of
hardware/networking requirements, detailed site survey
related to civil, electrical, and other areas of work, detailed
training plans, and clear-cut go-live plans covering every
aspect of software and hardware, paved the way for
successful implementation. This ensures that assembly is
getting benefits and maximum ROI.”
According to him, there were significant immersive benefits
of the services/solutions that his team provided to the
Mizoram Legislative Assembly. SBL’s vast domain
experience, system integration, and project management
capabilities have resulted in the successful implementation
of the application at the Mizoram Legislative Assembly. He
elaborates, “Our onsite and offshore team consisting of
resources with vast experience in software, hardware,
assembly automation, and system integration helps the
assembly to get the best solutions to the requirements
raised.” In addition, SBL’s systematic approach and
planning sessions with the concerned officials ensured that
the assembly requirements were met accurately.
We follow a well-
defined training plan
to upskill our team
and ensure that they
are updated with the
latest in technology.

Ensuring End-to-End Global Business Digitalization
Being an experienced leader, Mr. Pillai shares his precisely
astute opinions on how adopting modern technologies
impacts the consultancy space and how SBL is adapting to
the change. According to him, the incredible growth of SBL
can be attributed to their foresight in embracing technology
innovations and delivering customer-centric solutions for
redesigning business processes. He informs, “We follow a
well-defined training plan to upskill our team and ensure
that they are updated with the latest in technology. Our
research division continuously identifies critical business
challenges and resolves them through advanced
technologies like artificial intelligence and machine
learning, mobile communications, robotics, and
eCommerce.”
In the changing scenario, on envisioning scaling brand
SBLs operations and offerings in the future, Mr. Pillai
divulges that with a strong emphasis on digital
transformation initiatives, they plan to launch innovative
products and services in IT and ITeS verticals. Since they
are champions of green technology, they aim to spread
awareness about the need for digitalizing not only the
business sector but also government institutions. “We would
like to position ourselves as industry leaders in the end-to-
end digitalization of businesses and legislative bodies
across the globe,” he states.
A Compassionate Wisdom
Born to a devout family in the Kollam district, his father,
Mr. KP Pillai, was an ONGC employee, and his mother
Mrs. Vasanthy, a housewife. Imbibing strong moral values
from his parents, Mr. Pillai is a staunch follower of Shirdi
Sai Baba, the great spiritual master of India. He follows Sai
Baba’s teachings of love, forgiveness, compassion, charity,
contentment, and devotion to God and the guru and sets an
example for others. Keeping the values of his spiritual
master alive, Mr. Pillai believes that the greatness of a
person is not the money but the positive impact and
benefits he can bring to the lives of others.
Similarly, Mr. Pillai’s advice to budding entrepreneurs
aspiring to venture into the consultancy space is wise. He
says, “Persistence is the key to success in any field of work
and life; success comes from repeated hard work. There are
no shortcuts. Do not be disheartened by setbacks; rather,
train yourself to see an opportunity in every challenge. Be
innovative and open to change, as it is imperative for
survival in the digital era.”
We would like to
position ourselves
as industry leaders
in the end-to-end
digitalization of
businesses and
legislative bodies
across the globe.

Sales Services Pvt Ltd
Ensuring a Continual Growth
for Emerging Businesses
S
ales automation can minimize
the cost of sales by reducing the
time spent on administration and
reporting. By automating outreach to
customers throughout the sales funnel,
it may also boost earnings.
However, a large number of decision-
makers are either unaware of—or have
not yet utilized—the value that sales
automation can generate across an
expanding range of use cases. Sales
companies must adapt their methods of
operation and technological
foundations to take advantage of the
new opportunity and ensure that sales
representatives and automation
solutions complement one another.
Early adopters of sales automation
routinely report longer periods of time
spent with customers, higher levels of
customer satisfaction, eﬃciency gains
of 10 to 15 percent, and the potential
for up to 10% growth in sales. A&N
Sales Services Pvt Ltd is a start-up
establishment recognized by the Indian
government that was established with
the novel idea of oﬀering sales services
to both MSMEs and large
organizations.
Neeraj Khetawat,
Managing Director
A & N
January 2023
16

With the company’s expertise in sales
and marketing, clients will be able to
give their sales teams the specialized
tools and process excellence they need
to increase sales efficiencies and
produce a meaningful pipeline of
active opportunities that will allow
them to meet short- and long-term
revenue and growth targets.
A&N’s success depends on the client’s
actual business growth since it engages
its team to work with the client in their
market for business development and
sales closing. This approach ensures
growth. With increased focus from
Govt. of India on “Make in India” and
especially on the MSME sector, the
management feels that more
manufacturers will look forward to a
long-term “sales partnership” with
A&N. It offers organizations an
alternative to the traditional sales
model and thus Peace of Mind.
A&N provides services to medium and
large companies in the areas of channel
sales, sales organization strengthening,
market research, sales problem solving,
etc.
A Plethora of Distinction
A&N offers organizations an
alternative to the traditional sales
model; internally, the excessive costs
& headaches of staffing makes it
different from other ‘consultancy’
companies.
A client’s needs may be:
• A consistent sales effort in the
market is key for a healthy funnel
of sales opportunities
• The right channel partners so to be
visible and serve the markets
• It is imperative that somewhere or
other, a company gets short of
sales plan, and it is important to
understand the root cause for
correcting the path at the earliest
to win the market
• To grow faster, a company would
need a well chalked mid to long-
term, i.e., a three to five years plan
for its sales, and thus would need
to organize the sales team to cover
all the territories and the well-
defined processes for long-term
sustainability and smoother sales
operations
• A best and most motivated sales
team needs good training,
coaching, value selling, periodic
reviews
At A&N, a client gets all the
specialized and customized sales
services under one roof to answer the
above needs and ensure a better
understanding of the company and
products for a better outcome.
The company generally categorizes its
services as per following:
• Small Companies:
• Start to End (or in part) sales
closing for a B2B client
• Setting up Sales Organization
and Processes
• Value Proposition
• Research
• Medium Companies
• Lead generation enhancement
• Setting up sales processes and
automation
• Sales Staff recruitment and
training
• Value Proposition and Product
Positioning
• Market Research
• Setting up the Distributor
network
• Large Companies
• Sales Process Automation and
execution
• Problem Solving (3-5 days)
exercise
• New Product Positioning and
Launch
• Market Research
• Evaluation of Distributor
Network and Performance
• After Market Business
Excellence
• MNCs: Choose from the above
bouquet of services
Exhibiting Brilliance
Neeraj Khetawat, Managing
Director at A&N, holds 25 years of
expertise in the mobile
communication, building materials,
and industrial products industries. He
has worked for both Indian and
multinational corporations.
A&N is positioned to become the top provider of
sales-related services that assist enterprises in
getting the outcomes they anticipate.
The10 Most Recommended Consulting Companies
January 2023
17

A business's fortunes can alter with the
correct combination of sales and
marketing. The management at A&N
makes use of the greatest digital
marketing services now on offer while
concentrating on offering direct
services connected to sales. For all
levels of businesses, sales process
automation with SFDC, Zoho, etc., is
essential for gathering all the data
which will be utilized for decision-
making in the future.
Pearls of Wisdom
“It’s important to believe in self and
start it, and one will see success sooner
or later,” says Neeraj. Though there
would not be any alternative to arduous
work but at the same time, a techno-
savvy style will make your journey
quick and smart.
In Neeraj’s experience, it is important
to start with firm footing, preparing
well own base infrastructure, create
some good initial business references
would not only get one good name in
the market but also help him or her
gain enough confidence in their
business.
He has worked with international
teams from China, Japan, South Korea
and the United States. With careful and
impressive teamwork, he won
numerous achievement awards in the
sales and after-sales businesses.
His career has been marked by
creativity and business turnarounds. To
name a few; today’s burning issue of
diversity was introduced in industrial
sales 13 years back by him; an
industry-first intra-country distributor
network was created from scratch 15
years ago and which is still running in
a well-organized and continuously
growing business; bringing after-sales
service business to profitability in the
very first year of responsibility;
Conceptualising and implementing the
strategy to launch new technology at a
premium in India against a global
leader, Introducing NPS culture for
improving repeat sales; etc.
With such a vast experience, it is easy
for A&N to understand customer issues
quicker and enable it to provide the
right and practical solution. He asserts,
" Attracting the right and best person
in the team is the most critical activity
for a Start-up as, without the best
team, it is difficult to win. We are sure
this is a common issue, and the same
gets resolved to a greater extent as we
move on.”
His Better half, Anubha Khetawat,
Director, has strength in creativity, an
important aspect for providing a better
solution to our clients. She is an apt
Designer Cake artist with the name
‘the whole cake.’
Embracing the Prospects of Assured
Growth
A&N is positioned to become the top
provider of sales-related services that
assist enterprises in getting the
outcomes they anticipate. With its
expertise in sales and marketing,
clients will be able to provide their
sales organizations with the tailored
tools and process excellence they need
to increase sales efficiencies and
produce a meaningful pipeline of
active opportunities that will allow
them to meet mid- and long-term
revenue and growth expectations.
At initial phase, manufacturers
frequently struggle with employee
retention and control challenges due to
a lack of time because the majority of
Factory Operations, Procurement,
Accounts, and Sales work are handled
by promoter.
A&N offers them an alternative to the
conventional sales model, as well as
the significant expenses and hassles
associated with internally hiring
people. To bigger clients, A&N team
provides them with enough time and
experienced boutique services;
otherwise, a big consultancy company
may only be able to provide after
charging a much higher price.
A&N team currently works out of Navi
Mumbai and Jodhpur. It is in the
process of strengthening its
organization from these two locations.
Next year, it may expand to two more
cities and so on. Neeraj and A&N team
firmly believed in the scalability
potential of the company’s business
model.
Embracing the Emerging
Technologies
With an ever-increasing rate of
acceleration, change is continual.
Advertising and promotion patterns
have evolved in the age of social
networking applications. The
accessibility of E-Comm platforms for
FMCG and other goods has improved
reach and speed in ways never
imagined before.
January 2023
18

20
Traditi Businees
into Digitally
Prominent
Brands
January 2023

21
Business is the art of maintaining the crucial balance
of various operations that support and complement
the business objectives in sustaining the market
conditions and growing steadily. As the famous saying
“Change is the only constant. Those who change with time
survive. Others who fail to change fall behind.”
Similarly, the business world is influenced and transformed
by the digital revolution. All the new businesses are
developed on the digital infrastructure already, making their
breakthroughs steadily. It has become necessary for
traditional business enterprises to transform into a digital
environment as the industry has evolved completely.
The past glory of brand success does not work now in the
new age digital environment with the young generation
influencing the business dynamics. Let’s identify various
strategies for transforming traditional businesses into
modern digital enterprises.
• Shifting Operations to Computer Infrastructure
Traditional businesses are based on manual paperwork with
very limited computer usage. Identifying all the business
departments for their functions and completely shifting the
working from manual working to completely paper-less
computer-based functioning. All computers are connected
in a unified network with the data secured on common
servers, thereby improving work efficiency, minimizing
possible time delays, and ensuring the process. All the
communication is carried out through emails, messaging,
and the transfer of PDF documents.
• Implementing Modern Software-based Working
Customized business software that has all the departments
and their employees incorporated for daily work in the
centralized system. Every department works on its
computer software system, which provides its own working
interface where the users work and feed the data entries.
Each department works to create a work requirement for the
other, thereby working in a cyclic tandem.
The senior management team has access to each department
and gets real-time updates on the work status. The system
provides an automatically generate task list that guides the
employees on what work to be done and enables them in
quickly report generation. The next day opens with the
system forming a newly updated work list with pending and
new work tasks.
Consul-TECH
January 2023

22
• Adopting Digital Marketing
Gone are the old days of tele calling and making physical
marketing visits, and relying on print collaterals. The
modern digital age offers a vast scope of digital marketing,
allowing companies to promptly reach out to customers
across the globe in less than a minute. Search Engine
Optimization (SEO) allows marketers to attract genuine
customer traffic to the company website. Social media
platforms of Facebook, Twitter, and Instagram have offered
free exposure to millions of users, allowing the companies
in executing controlled and customized communication
campaigns effectively. Moreover, the power of social media
is in its viral marketing, where the happy and
satisfied/impressed customers spread the company branding
communication further ahead in their network. Social media
has also helped in getting product feedback and developing
lasting customer engagement. Professional platforms like
Linkedin have helped organizations in their professional
brand-building and posting recruitment requirements for all
their vacancies.
• Safety, Security, and Surveillance Systems
The latest security systems in blockchain technology,
antivirus software systems, firewalls, and security protocols
have helped in fortifying the computer network
infrastructure. Installation of modern sensitive CCTV
surveillance systems helps in tracking all the workplace
areas for close check of the activities. Remote monitoring
systems track the computers for their complete daily work
with the list of sites accessed and time spent on each.
• Workforce Management (HRMS and Biometric
systems)
The work tasks of the human resource department can be
easily streamlined under the HRMS software system. This
modern cloud-based system provides a versatile dashboard
covering employee attendance, work performance,
workplace manners and etiquettes, leave records, interview
schedules, induction, training, and development to the exit
formalities. Apart from employee management, it also
houses precise tracking of employee movements regarding
attendance. The company entrance, floor entrance, and
departmental entrance are secured with conditional access
control that allows entry to specific personnel only. This
helps in restricting access to unwanted individuals that
could possibly create disturbance or safety issues in the
workplace.
• Fast and Effective Business Communication
Emails are fast and can deliver a good volume of data
within seconds. Heavy data files can be easily shared on
File Transfer Protocol (FTP) servers across the world. Real-
time video conferencing facilities save the time and money
spent on traveling to various locations. Technology has
brought the world closer and enabled seamless
communication between people of different countries
communicating in a joint conference.
• Digital payments through E-commerce
Business enterprises have simplified the payment channels
through safe, reliable, and secure online modes of digital
UPI payments, direct bank transfers, Wi-Fi card
transactions, and seamless mobile banking. The business
transactions are made smooth in all the dimensions of
customers, vendors, associates, employees, banks, and other
sources. This has accelerated transactions across various
segments boosting organizational growth through a secure
and controlled channel.
Progressing to the New Digital Dynamics
Every business mode has its own period and changes with
technological developments. Adapting to the latest trends
makes the organization versatile, efficient, and productive
in the futuristic business environment having tight
competition, well-aware clientele, and a demanding market.
Digitally advanced organizations are preferred and
respected for their modern approach, thus steadily gaining
in challenging conditions as well.
-Kedar Borgaonkar
January 2023

The Famous
Your Legendary Guide in the Digital Fame Game
Dax Bamania,
Founder
Kashyap Dave,
Founder
January 2023
24

C
reativity, innovation, and a
personalized approach make
all the difference when it
comes to digital marketing. All these
aspects, when blended organically,
create a digital brand that appeals to
the targeted consumers establishing an
instant bond.
If a digitally creative and innovative
marketing campaign shapes their brand
experience through constant
interaction, these loyal consumers
turned ambassadors form a shared pact
to spread the good words, expanding
the brand’s network. A brand
community is essential to leverage
digital transformation extensively for
digital brand marketing, promotion,
and management, leading to lead
generation and sales conversion.
This is an algorithmic matrix–a digital
fame game–which is as fierce as a
game could be. With each passing
moment, it gets fiercer. Partnering with
The Famous–A legendary creative
digital marketing agency–is your only
chance to win this competition. The
inception story of The Famous could
be a motivation for you as it is for its
Founders, Dax Bamania and
Kashyap Dave. They are serial
entrepreneurs and founders of TIGI
HR–a popular and trusted recruitment
brand.
Dax informs, “We established The
Famous on 15th August 2021 to
provide authentically result-oriented
services to our own businesses of TIGI
HR, Blue Sea, Matshya King, and
others. We struggle to find a quality
and result-oriented digital marketing
agency for these businesses. We tried
many, but we were not satisfied with
the value for money we were investing
and receiving.” Thus, to deal with this
situation and to avail long-term quality,
commitment, and creativity, Dax and
Kashyap built ‘The Famous,’ a trusted
digital and social media marketing
company to provide their services
globally.
Creating Digitally Extravagant Saga
Dax elaborates, “We live in a digital
era, and technological transformation
is happening faster than ever. As the
digital world makes things easy with a
finger’s click, The Famous provides
similar services better than many other
creative digital marketing companies.
Here are some USPs that make it
different from the general category.
• “We Are a 3-In-1 Agency that
Specializes in social media,
content marketing, and digital
marketing: We provide a single
point of contact, smooth briefing
processes, cost savings, and
creative consistency along with a
proven track record.
• We are Data Driven and
Accountable: We love telling and
sharing great tales, but data also
serves as our primary motivator.
Thus, thorough analysis and
study will be the foundation for
all strategies.
• We Will get to Know Your
Brand Deeply and Your Target
Audience on a Personal Level:
To raise brand recognition and
engagement among your target
audience, we develop and
disseminate genuine brand tales
with viral potential.
• The Primary Future-
Communications-Tactics are
our Focus: The future of
marketing and PR is storytelling
in combination with effective
distribution strategies. You will
be our priority. The Famous
digital news and media platform.
• We Provide Packages and
Services for All Sizes of
Businesses: With specialized
packages, we adapt to various
business sizes to ensure that we
support you in the most
advantageous way possible,”
specifies Dax.
Transforming Ambitions into
Revolutions
Dax furthers that to transform
company ambitions into revolutions,
they develop and disseminate data-
driven brand stories. Big or little,
strategic, or tactical. They follow
different procedures.
He adds, “People care about the work
we produce. We investigate. We make
plans. Before we share the message,
we create the stories and add
dimension, colour, and imagination.”
We are on a mission to invent, improve and implement
the way of branding, marke ng, and adver sing as per the
current trend, demand, and consumer psychology.
The 10 Most Recommended Consulting Companies
January 2023
25

This is how they provide services to all
types of businesses, whether new or
well-established, regional or
international. “We promise to deliver
high-quality services with
consistency,” assures Dax.
Dax states his vision and mission: “Our
vision is Reputation for all, Hate for
none. We focus on the ‘Digital
Revolution for a Better Life.’And we
are on a mission to invent, improve and
implement the way of branding,
marketing, and advertising as per the
current trend, demand, and consumer
psychology.”
According to Dax, The Famous’s core
values are
• G - Go-getter
• R - Resourceful
• O - Optimistic
• W - Win-Win
• T - Trust
• H - Honesty
The Dazzling Duo
As for both Founders credentials, Dax
is a bestselling author of popular books
like Productivity Promoter, Discover
The Future, and Productivity
Pravartak. He has also worked with
hundreds of professionals and brands
as a growth consultant and built his
own brands, including TIGI HR and
The Famous.
Dax believes in the joy of giving back
to society. He has been awarded by top
leaders of India, featured as the ‘30
under 30 Dynamic Business Leader of
India,’ ‘Top Influential Business
Leaders in India,’ and many other
accomplishments are the crowning
jewels of his charismatic leadership.
Dax’s work is praised by many
renowned people, including Honorable
Ex-CM of Gujarat, Shree Vijay Rupani
and Dr Radhakrishnan Pillai (the
renowned Author of bestselling books
like Chanakya Niti, Corporate
Chanakya, Chanakya in You, and many
others), and by other business leaders
and celebrities.
Kashyap is an experienced marketing
professional with experience in
traditional marketing, door-to-door
marketing, multilevel marketing, and
other push marketing fields. So, the
combination of Dax and Kashyap’s
professional leadership acumen makes
‘The Famous team’more unique,
inspired, and passionate about what
they are doing.
Evolving with the Changing
Constant
Being an experienced entrepreneur and
expert business leader, Dax shares his
precious opinion on how adopting
modern technologies is impacting the
consultancy space and how The
Famous is adapting to the change.
He says that adopting technology
greatly impacts consultancy businesses
in the advertising and marketing
industry. Earlier, advertising and
marketing agencies depended on
newspapers, hoardings, pamphlets, TV
ads, FM ads, and other ways of
traditional marketing. But now most of
them are considered outdated or better
versions are available.
As per Dax, a recent study reveals that
67% of the total population now
choose mobile phones to get their daily
news updates. This suggests that
people accept digital media in their
routine by replacing newspapers with
digital media. And 97% of the people
surveyed have agreed that promotion
on various social media pages will be
more effective nowadays.
“Here is the big difference in what we
believe in. In the future, it might be
possible that modern ways will be
outdated, and other new ways will
replace them. Because change is only
constant,” believes Dax.
• Traditional – replaced by –
Modern
• Newspapers – replaced by –
Digital News, Social Media, and
Blogging Sites
• Hoardings – replaced by – Social
Media, Search Engine PPC
Camping's
• Pamphlets – replaced by –
WhatsApp, SMS and Chatbot,
Social Media
• TV ads– replaced by – YouTube
Ads, OTT Ads and Social Media
(Reels, Short Videos Etc.),
Theater Ads
• FM Ads – replaced by – Spotify,
Audible, Ganaa.com, Kuku FM,
Jio Saavn
Taming the Challenges
Speaking about the challenges faced by
them initially and the way they
overcame them, Dax shares that
onboarding new clients were their
biggest challenge in the
beginning–because many business
26

owners were willing to pay a
significant amount of money for their
office interior to make it appear nice
but were hesitant to invest in their
digital reputation and branding to make
it nice.
Actually, many of them were and are
aware of the current and future of
marketing, but they are not acting on it
since organic internet marketing takes
time and patience; it won't provide
results immediately.
“We made much effort to persuade
them that digital marketing is the way
of the future and will provide long-
lasting benefits. A few clients trusted
us, we went out of our way, showing
our dedication in practice, and only
then did we begin to receive referrals
and greater business from previous
clients,” mentions Dax.
Customers were pleased with their
procedures and affordable services. As
per Dax, their foremost priority right
now is ROI. “We saw the client's costs
as our own and asked ourselves, ‘If we
have invested this much money, how
much further will we look from the
same?’ Our customers receive those
services from us,” says Dax.
Some other challenges are less budget
and high expectations, short-term result
expectations, market shift, researching
new niches every day, creating
engaging content regularly, etc. Dax
adds, “As with time we learn and grow
and get success, still we are learning
new things every day. Even we follow
this learning philosophy in our culture,
to regularly learn new things.”
The Famous Success Mantra
When asked to pass on his wisdom to
budding entrepreneurs, Dax says,
“Here are a few pieces of advice from
our end to those who are willing to
make their career in the digital
marketing consultancy business.”
*Go beyond myths: You might find
many myths or limitations while
running a digital marketing
consultancy. Such as finding
international clients are not easy at all.
But here we would like to update you
that finding international clients is not
impossible. Also, it’s not something
that you need international clients
compulsorily. You can run an excellent
digital marketing consultancy with
domestic clients too.
*Become more data-driven: Data will
never lie. Be connected with practical
aspects but become more data-oriented
to get long-term success within your
business and industry. It will make
your decisions stronger and more
confident.
*Become more consistent:
Consistency in the right direction with
the right approach will help you win
the content creation game. You need to
constantly improve your content as per
the psychographic and demographic of
your target audience.
A Data-Driven Future Digital
On envisioning scaling The Famous’s
operations and offerings in the
changing scenario, Dax shares that
they are expanding their business
globally. They are also increasing the
range of clients beyond borders. And
they have already improved the quality
of services to satisfy the client’s needs
at an extreme level.
Also, they have narrowed down their
scope of services as per their high
expertise niches. “We are not a 360"
Digital Marketing Company. We are
not committing services in which we
are not experts,” reveals Dax with
complete honesty.
He accepts that the consultancy
business is all about services and
support, so they focus on only those
things which allow them to expand
their business to the next level. He puts
the statistics: It is found that 72% of
overall marketing budgets get put
towards digital marketing channels.
Out of 55% of the marketing is digital.
Total digital advertising spending in
2021 was $436 billion, versus offline
advertising at $196 billion.
Over 20% of businesses say that the
number of leads generated is the
primary factor they base the success of
their marketing channels. Content
marketing and SEO provide the best
ROI according to marketers in this
Databox. People spend 50% more with
businesses that regularly respond to
reviews. And 93% of people read
online reviews before making a
purchase.
“Considering all this, we have
developed our strategies and plans,
which we are executing,” concludes
Dax.
27

Business success is a professional journey focused on
evolving your processes in response to current
market needs, which change with the changing
dynamics of demand-supply equilibrium. Too immersed in
your daily routine, you may frequently wonder why your
own perspective is insufficient to find a solution to the most
important business problem—whether to adopt some
necessary yet radical technologies in your core
organizational functioning.
This is when Thoucentric's expert holistic perspective can
make all the difference by becoming your thought partner
and resolving all your business issues through constant
progressive consultation.
A niche consulting firm founded by Neelakshi Kotnis and
Archi Bagchi, Thoucentric uses relevant digital and
functional domain expertise to solve problems in Supply
Chain, Sales and Distribution, and Finance.
Neelakshi shares that at Thoucentric, they do not just
provide advisory solutions. “Our services identify, define,
develop, and implement strategies that push companies
toward growth.” They focus on practical and innovative
solutions coupled with expert operations delivery to
maximize growth.
“We understand market needs as well as anticipate clients’
wants, needs, and pain points, thereby creating business
strategies and the best possible solutions to meet our
client's every requirement,” she says, adding, “As an
organization, we also believe in…
Learning by Doing”
From the very start, they’ve strongly adhered to the policy
of unburdening their consultants from all kinds of
administrative pressure. “We want our team to work out of
self-motivation instead of just work obligations. It is in this
ideology that our flat hierarchical structure found its
genesis.”
They encourage their entire team to step out of their
comfort zone by learning under pressure, with their
dynamic environment allowing numerous possibilities and a
more holistic approach to broaden their knowledge and
perfect new skills.
In essence, this culture helps give their people a positive
and empowering experience that motivates them to work
better in any field. “We believe that customer centricity is,
to a large extent, influenced by employee centricity, and
we’ve strived to achieve just that over the years.”
According to Neelakshi, in a world where competition
regularly claims to be #1, Thoucentric’s consulting
framework stands out by integrating subject matter
expertise, technological understanding, structured project
management, and governance. Talking more about their
initial challenges, Neelakshi expresses, “As a small fish in a
big ocean, we had to compete with some of the largest fish
from the get-go. With a wealth of knowledge and diverse
hands-on expertise from our senior partners who have
worked in similar environments, we act naturally as
extensions of our client’s teams.” Moreover, having worked
in similar environments to those of our clients, we
understand the clients better than anyone else,” she adds.
Amid evolving needs and frequent use of more novel
business approaches, they are continuously reinventing
themselves by adopting emerging technologies and
introducing new processes, solutions, and products. By
committing to active partnerships with the best in the
business, they stay aware of the evolving technology
landscape.
Their collaborations with their technology partners help
them develop strategies, and their consultants work on end-
to-end projects incorporating these world-class
technologies. “In the process, we have built…
A State-of-the-Art Digital Workforce
…of data scientists, engineers, and visualization experts,
The 10 Most Recommended Consulting Companies
Consulting That Continuously Evolves to Solve Global Business Challenges
January 2023
28

Neelakshi Kotnis
Founder, Thoucentric
Our services identify, define,
develop, and implement
strategies that push
companies toward growth
and success.
which helps us create solutions for clients who want to
develop point solutions themselves,” she says.
At Thoucentric, Neelakshi is currently looking after sales
and people initiatives of the organization.
Under her pragmatically astute leadership, Thoucentric has
grown from humble beginnings with a vision of creating a
place that could bridge the gap between business and
technology while balancing quality and growth to drive
business transformations. Starting as a tight-knit
community of experienced consultants, Thoucentric began
its journey in 2015 by stepping into supply chain consulting
and program management. “Having started small, we later
ventured into new functional areas like Finance and Sales,”
she reflects.
In a short journey of seven years, Neelakshi and her team
became a trusted problem solver for clients backed by the
Thoucentric ‘Ethos’
and their deep domain expertise has helped them achieve
over 50 partnerships. At this point, she was instrumental in
setting up their unique introspection-based framework at
Thoucentric called NEON that helps employees self-
evaluate themselves to plan, create their own goals, and
track their progress.
Furthermore, Thoucentric launched proprietary platforms
focusing on emerging tech (AI/ML/IoT), and with this, they
helped clients take better decisions with a unique set of
skills and solutions. “As we expand to reach greater heights
across markets, industries, and functions we are constantly
evolving to become an ideal environment for both
employees and clients alike,” states Neelakshi.
Their team provides you with data-rich facts describing
your state and converting aspirations into measurable
outcomes. “We implement initiatives that are strategic,
integrated, and embedded across the organization as a
whole.” Each of their initiatives is tailored to the specific
needs of their clients, taking into account the unique
character of their organization and the context in which they
operate. “To ensure accountability and propagate change
throughout the organization, we guide both individuals and
teams to make sure their voices are heard.”
With a wide variety of offerings under its belt, Thoucentric
helps enable its clients to build processes and solutions that
fully reflect the diversity in the world and community they
serve.
Innovation-Centric Tech Consultation
An outstanding woman entrepreneur, Neelakshi was
awarded the Woman MSE Achiever in 2019 by Economic
Times and SIDBI for her excellent record in establishing
and leading a successful business.
Being an experienced leader, sharing her opinion on how
the adoption of modern technologies is impacting the
consulting space and how Thoucentric is adapting to the
January 2023
29

change, Neelakshi conveys, “Thanks to technology existing
as an essential part of our modern world, technology
consulting needs to constantly adapt to the latest trends.”
And today, consulting means a lot more. It can play a huge
role in the strategy and processes of a company. She states
that their services help clients by developing and
implementing technological solutions to accelerate business
growth, manage risk better, reduce costs, and change how
the system is functioning.
“Our goal is to inform clients of how to use their practices
to achieve business objectives by providing them with the
right tools and technologies to do so.”
That’s where the Thoucentric consultant steps in. From
helping find the best way to collect and analyze data to
managing end-to-end processes, its unique and fresh
approaches with modernized solutions help the team
identify all details about the problem domain. In the end,
technology consulting is focused on innovation, and
Thoucentric helps clients by bringing new, helpful solutions
that fix any business problems.
Their larger, more resource-rich, and more established
competitors had and still have a major advantage in terms
of visibility in the market. So, their initial challenge was
gaining clients who did not know them in an industry that
was densely populated by some very big players. “What
helped us during the early stages was that we were
attempting—and were largely successful in—assembling a
team capable of gaining access to some of the industry’s
most powerful clients,” she divulges.
Another problem that this team helped them solve in the
initial days was that of short-term sustainability. She
informs, “We did not seek funding from big private equity
firms and venture capitalists, as is the trend of the day.
Instead, we focused on getting paid from day one on the
strength of an experienced team with a track record of
success.”
Currently, the biggest challenge that they have put their
minds to is scaling up from this strong foundation that they
have built over the last seven years. To do this, they need
people who have similar values to theirs and whom they
can mould into…
Fantastic Consultants of the Future
Other than that, Neelakshi believes that more challenges
always await them in these changing global and domestic
macro environments that their clients operate in, which
keeps them on their toes all the time.
As a piece of advice to budding entrepreneurs who aspire to
venture into the consulting space, Neelakshi says that the
consulting industry, by nature, relies a lot on a problem-
solving approach. Every client has their own set of
problems with unique constraints attached to them. “The
best advice I can give to those seeking to enter this domain
is to thoroughly understand your clients, and half your work
is done.” The other half, and the tougher half, is to find the
perfect consultant who would be the best for solving that
particular client’s problems. “In my experience, the latter
can be achieved by building a team that has complementary
skills, and as a leader, you should be able to respect the
diverse skills and opinions that everyone brings to the table.
That has greatly helped us in our journey.”
Today, it is a consumer economy, with large conglomerates
capturing most of the market share and having the resources
and capability to outbid a smaller consulting firm like ours.
“However, that’s where our value proposition for niche
offerings takes centre stage. We focus on niche areas of
consulting that are often overlooked by large MNCs. My
one piece of advice to budding entrepreneurs would be that
if you look closely enough, you will find gaps that have
been left by others, and with enough conviction, you will be
able to come up with innovative ways to provide value to
clients by filling those gaps.”
When probed about how she envisions scaling
Thoucentric’s operations and offerings in the future,
Neelakshi reveals that the world order has never been so
dynamic with technologies disrupting traditional ways of
doing business and adding to it the complexity of a global
pandemic then consulting as an industry becomes all the
more relevant today. “Digitization has been a big part of our
work for the past couple of years and we expect to grow
and scale in this area even in the future. We have also
scaled up geographically in the recent past, to capture more
markets and aim to continue the same in the near future.”
Other than that, recruiting new talent is a very critical
aspect for all consulting companies, and they have tried
their best to break down barriers to find the best talent that
fits their long-term vision. “Being a people-centric
company, we believe catering to our employees along with
the clientele goes a long way in ensuring sustainable
growth and scaling up,” she concludes.
January 2023
30

32
32

Five Most
Action Plans
C
ommunication plays a pivotal role in driving the
marketing process of any business organization.
Companies those having developed their strong
brand identity stand to leverage the respect of customers,
positive brand perception, and higher recall value.
The branding efforts work in the long term to increase
brand value through the series of branding activities
conducted. Business organizations have identified the
importance and need for branding activities. A consistent
brand-building process helps in stronger brand identity
creation and attracts better customer inquiries and sales
conversions. Let’s identify five effective brand-building
strategies that are preferred by branding organizations.
Plan 1: Go All-Round Digital
We are in the modern age of digital technologies, where
almost 90 percent of people use smartphones and social
media. Hence branding the company offerings on digital
media is most necessary. This plan implements all the
digital mediums systematically and regularly.
• Complete communication is planned to highlight the
products and their USPs in a smart and engaging
series of branding activities.
• Developing a modern responsive and e-commerce-
enabled website.
• Regular branding campaigns to be run on the various
social media platforms of Facebook, Twitter,
Instagram the WhatsApp.
• YouTube videos made from the customer perspective
focusing on product attributes in interesting stories
enacted by impressive actors.
• SMS campaigns to be conducted
Plan 2: Balanced Media Mix
When the brand consultants identify that the client
organization has its products or services catering to a vast
multi-segment target audience, then they apply the smart
option of implementing a media mix. This involves a
proportionate weightage given to each medium that ensures
a steady and rhythmic brand exposure to the target
audience. It includes a golden combination of different
media verticals of digital, direct branding, mass media,
captive media, and electronic media, respectively. The
objective is to reach out to a wider volume of audience,
which is spread and exposed to different mediums. This will
offer the possibility of …
• Reaching customers active in every media
• Reaching and reaffirming the brand message to the
customer covered in more than two mediums
• Justifying the budget of the client organization in
reaching out to a diverse and wider customer base.
• Empowers the branding analysts to review the
branding efforts with respect to the efficacy of the
mediums in parameters of exposure, reach, responses,
inquiry generation, and sales conversion.
33
33
Expanding Horizons
January 2023

Plan 3: Creating the Niche
This branding is based exclusively on the brand positioning
strategy. The branding company plans out the complete
product qualities and virtues that need to be communicated
systematically. The company research in detail to pinpoint
the target audience and plan the branding activities.
It includes designing communication with focused
strategies and targeting the end clients effectively. The
sector-wise plan comprises the target customers, their
circles of business communication, and areas of commercial
relevance.
The captive mediums of specific events and exhibitions
connect properly and logically to the niche target audience.
Industrial roadshows rightly spread the branding efforts to
make the entire exercise effective, thereby increasing
customer engagement, feedback, inquiries, and closer to the
deals too.
Plan 4: The POP way
This branding strategy can be implemented with fixed client
budgets. The branding of the company products is
exclusively done in the contact points of the purchase,
giving it the name Point-Of-Purchase (POP). The logic is to
communicate promptly exactly at the point where the
customer picks up the product that is to be purchased. The
display shelves in supermarkets, malls, variety stores, etc.
The POP branding has the power to change the customer’s
decision to opt for this branded product where the display
shines out. The POP branding displays include shelf pop-
ups, electronic display boards, Handing danglers and
banners, Colourful branding umbrellas, or even the full-size
cut-out of the product.
Plan 5: Mass Reach
The branding strategy here aims to convey the brand to a
maximum number of the target audience in the fastest
possible ways.
Print Media: Advertisements in Newspapers and magazines
reach out to many readers in one effort. The effort helps in
spreading brand awareness swiftly.
Electronic Media: TV and Radio commercials, talk shows,
and interviews, aid in increasing the brand’s popularity and
are known to generate decent inquiries too.
Outdoor Advertising: Hoardings in the prominent locations
of the buzziest traffic squares, market areas, airport
entry/exit gates, seating lobby, and bus panels.
Focused Digital Promotions: The marketing efforts in the
SEO, Google AdWords, and Google AdSense through
organic and paid campaigns have a massive reach across the
globe through various customized branding activities.
Gearing toward Intelligent Business
The brand-building process is a long-term series of planned
and consistent efforts which has a far-reaching impact. Like
growing a big tree, it needs efforts regularly to nurture by
proper conditioning and taking care. Initially, the growth
could be slower, but it steadily develops its identity and a
striking memory in the customers and the industry as well.
As it gets counted as one of the prominent brands in the
industry, the impact is visible through the rise in business
associations, the surge in sales figures, and the loyal
following of customers even during tough, uncertain
scenarios.
-Kedar Borgaonkar
January 2023

Augmen ng Organiza ons
with Community Power
Business grows steadily with the
successful accomplishment of
various client orders. With the
growing volume, the need for more
professionals rises accordingly. The
task of recruiting the right candidates is
very important but consumes a lot of
time for many senior management
professionals. The internal HR team
has its own limitations in the precise
selection of the candidates and their
salary negotiation. Moreover, other
challenges include the uncertainty of
retaining the candidates.
Company managements choose to
outsource this specific function to
professional recruitment firms that
specialize in the core recruiting domain
equipped with a skilled team of
qualified and experienced recruiters.
These organizations play an important
role in supporting the process of
recruitment, thereby saving precious
time, effort, and cost incurred in the
process. Moreover, some recruitment
firms offer an assurance of their
selected candidates to be lasting loyal
employees.
Having created a reputation of serving
numerous organizations with satisfying
recruitment solutions, TIGI HR
Solution Pvt Ltd stands testimony to
be counted as one the Ten most
recommended consulting companies in
today’s business scenario.
Aiming at offering value-based
effective recruitment services,
Kashyap Dave, Director, TIGI HR,
has built a strong team of recruitment
professionals from numerous business
sectors who are well-versed with the
systems, procedures, company laws,
and personality traits of candidates in
identifying their Genuity, caliber, and
interest in the job.
The company is known as one of the
leading, trusted, and preferred
recruitment brands in India for
potential talent outsourcing. The
organization is poised for the mission
and vision to create maximum
employment and leaders globally.
In very less time, TIGI HR has created
a high-scale business along with long-
term sustainability. The team believes
in speedy delivery, impressive
scalability, and deep-rooted surety,
which allow it to generate and maintain
long-term trust with its prospects and
customers.
Let’s have an overview of TIGI HR as
the CIOLOOK India team gets to know
more about how Kashyap Dave began
this venture, their initial inspirations,
challenges surmounted, advice to the
young entrepreneurs, and the vision for
the future.
The Preface of Dynamism
TIGI HR has a very different and broad
welcoming approach with its USPs,
which set it apart from the traditional
recruitment market and tactics. It is
equipped with its own career portal, a
resourceful, dynamic, and SEO-
friendly employment platform with
organic reach; this portal is also
connected with Google Jobs and many
other high-traffic platforms.
The company employs its own
candidate interface, data management,
and application tracking systems, such
as TMS: TIGI Management System.
TLMS: The internal workforce can
stay updated on recruiting trends and
industry changes crediting to the
versatile TIGI Learning Management
System.
Wide-ranging network: TIGI HR has
an extensive network of franchisees
and staff members that provide
services that are continuous of the
highest calibre.
TIGI HR is a specialist in social media
recruitment services. Living on the
edge of creators, influencers and
followers, dynamic social media is
now a significant component of it. So,
we do utilize it in an excellent manner
to attract potential talent from the
global market.
Expert in internet recruiting: We utilize
it very successfully to meet our client’s
demands of excellence for the ideal
match. As being modern technological
January 2023
36

We are working with AI-
based recruitment
robo c technology that
allows us to a ract
poten al talent pool with
minimum TAT with NLP-
based performance
analy cs.
Kashyap Dave,
Director
TIGI HR Solu on Pvt Ltd
January 2023
37

recruitment agency, we regularly use
internet marketing strategies at
optimum level.
Notable Characteristics
One of the most promising hiring
agencies that have made its own mark
in the industry is TIGI HR. It was
started in October 2016 by Dax
Bamania and Kashyap Dave. TIGI HR
is more than just a typical recruitment
agency; it is a technologically adept
recruiting brand. The company's main
objective is to spread happiness by
creating better employment and leaders
to better society since they want to
achieve that aim.
The company provides top-notch talent
from the worldwide market to
corporations and start-ups to meet their
excellent talent demands. Awarded by
Business Connect, VyaparJagat, and
many other groups as the most trusted
and preferred recruitment
agency/brand in India, TIGI HR
received recognition from the country's
top executives. It now provides quality
service to 700+ clients throughout the
globe.
The world's IT and tech organizations
may obtain tech recruiting services
from TIGI HR. With their specialized
tech recruiting services for IT and tech
firms, TIGI HR is an expert. It supplies
IT firms with tech specialists, including
developers, programmers, project
managers, and other tech skills roles
like CTO.
They are delivering additional services
like remote recruitment outsourcing
and CXO search, where TIGI HR
makes it simple to recruit great
professionals more quickly.
Additionally, remote recruitment
outsourcing services allow the world to
hire remote talent in India.
The Promising Tutelage
Kashyap Dave and Dax Bamania
together started TIGI HR with the
vision to create maximum employment
and leaders globally. Kashyap was
born and brought up in the small town
of Sonariya near (District - Gir-
Somnath) in a middle-class Brahmin
family; then, for higher studies, he
moved to Rajkot and completed his
Engineering from Rajkot. Along with
Engineering, he used to do some part-
time jobs to satisfy his economic needs
and to gain some practical experience
in the industry. During these times, he
realized that finding a good job or
potential talent is a hard task to do. He
found a huge gap and burning problem
within the recruitment industry.
He worked with Eureka Forbes and
some other marketing firms too. He has
built a sales network and manages
many juniors under him, so he gets
well-versed in people management
skills. Then he started a recruitment
firm with his PG neighbour Dax
Bamania. Without having an
experience from a similar background,
it was tough to scale and sustain the
business in his own way. He self-
learned about the same field, it was like
a mini - MBA or similar field, but this
MBA will never end. As learning and
up-skill will always require. But then,
with a growth mindset and burning
desire, they started developing and
implementing better strategies to fulfil
the client’s needs anyhow.
At TIGI HR, the management values
building and retaining customers’ trust.
The team works harder to provide the
best quality services to its clients.
Kashyap Dave is also an enthusiastic
speaker and growth promoter. Under
his leadership, TIGI HR has built an
extensive franchise network across
India and explores services in Australia
and Canada too. He thinks things from
the consumer’s perspective, which
allows him to create something which
can genuinely add value to the
consumer’s life.
Fascinating Advantages
TIGI HR has been an exceptionally
people-centric recruitment solution
provider that offers some of the
benefits described below
• Saves up to 80% time on hiring
time.
• More joining and less back-out,
also better retention.
• Attracts potential talent from the
global market.
• High success rate to fill the
positions faster.
• Stress-free hiring experience.
• Get consultation and the right
direction guiding the employer
branding and hiring.
• Opportunity to explore co-
branding activities.
• Transparency throughout the
process.
Adjusting to Technological Upsurge
Living in the technological digital era,
where technology is affecting
recruitment at the next level; Kashyap
identified the future of recruitment to
include
• Virtual Recruiting (Interview)
• Hybrid Work Culture (Remote
and Office work options)
• Automation (ATS and Tracking)
• AI/ML and Gamification
(Interview and Assessment
Process)
• Chat and Voice Bots
(Conversation)
• Social Recruiting (Sourcing)
• Internet Recruiting (Sourcing)
• Data Analytics (Workforce
Analytics and Data-Driven
Market)
• Recruitment outsourcing (Hire
through an agency)
• AR/VR (Interview and
Assessment Process)
The 10 Most Recommended Consul ng Companies
January 2023
38

In TIGI HR, the team has created an AI
and psychology-based TMS (TIGI
Management System) that allows users
to one-click connect with the diverse
market talent through high conversion
channels such as WhatsApp, Email,
SMS, Chat Bot, Calls, etc. It has made
the work more accessible and more
productive via data management,
interaction, fillers, and high interview
conversions. The company believes
that the expertise of the internal team
can help the organization in scaling the
business faster. That’s the reason TIGI
HR has created TLMS (TIGI Learning
Management System) application
along with its web version for its
internal team’s training and
development.
Rising by Countering Challenges
Doing business is never a cosy ride. It
comes with numerous challenges that
they must face. TIGI HR came across
some challenges too.
• The first one was of hiring the
right team. When Kashyap started
the recruitment business, the
company’s main challenge was
hiring the right team. It needed to
find individuals who were not just
skilled in recruitment but
possessed the right attitude and
work ethic.
• The next challenge was about
achieving new clients. It was
challenging to convince the
clients that it could provide better
services than the existing players
in the market. This being the
initial stage, TIGI HR was a new
entrant in this industry and didn't
have any big clients in its
portfolio. The team had to work
hard to get its first client on
board.
• Managing the Clients was the
subsequent challenge as it
required meeting the client’s
needs and expectations while
maintaining high professional
standards.
• Staying organized— With a
growing business, it was
important for the company to stay
organized and efficient. This
included implementing systems
and processes that would help in
keeping track of the clients,
candidates, and placements.
• Marketing the business— To
succeed, TIGI HR needed to
market its business offerings
effectively. This involved creating
a strong branding strategy and
promoting the services to
potential clients.
The challenge these days is keeping up
with the demands of its services. While
growing rapidly, the company has
always been looking for new ways of
improving its efficiency and quality.
The management is always on the
lookout for talented individuals to join
the team to continue providing the best
possible services to its clients. In doing
so, the team wants to scale its
recruitment business globally by giving
franchisees of TIGI HR.
Words of Encouragement
Responding as advice to the young
professionals, Kashyap opened with a
few key things to be kept in mind when
venturing into the recruiting
consultancy niche:
• “Do your research - make sure
you understand the industry and
what services you can offer that
will be in demand.
• Build a strong network - your
success will hinge on your ability
to connect with the right people
and build relationships.
• Stay up to date - keep your finger
on the pulse of the latest trends
and changes in the recruiting
industry so you can offer the most
relevant and valuable services to
your clients.
• Be prepared to work hard -
starting and growing a successful
recruiting consultancy takes
dedication, hard work, and
determination.”
He further added that in recent years,
technology has drastically changed the
recruitment process. From online
applications to automated screening
tools, technology has made the
recruitment process more efficient and
effective.
Kashyap quipped that one of the most
significant changes that technology has
brought to recruitment is the ability to
connect with a larger pool of
candidates. With the help of social
media and online job boards,
employers can reach a global audience
of potential candidates. Another way
that technology has changed
recruitment is by making the process
more efficient. Automated screening
tools can help identify the most
qualified candidates more quickly.
Online applications make it easy for
candidates to submit their information
and for employers to track their
progress.
Overall, technology has made the
recruitment process more efficient and
effective. It has also made it easier for
employers to connect with a larger
pool of potential candidates.
Envisaging a Global Outreach
The company will continue to grow
and evolve with the changing times.
TIGI HR will keep innovating and
expanding its offerings to keep up with
the latest trends and technologies. It
will also keep expanding its
geographical reach to cater to more
clients.
January 2023
39

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