The Best Companies Of The Year - Ciolook India.pdf

Know-How
Comprehending the
A ributes that Signify
Trust in the Dynamic
Business Arena
Ascend
Telecom
Infrastructure
Cra ing Innova on for Steady Communica ons
TheBest
Companies
of theYear
Dr Sushil Kumar Chaturvedi V.S.S.M,
Group CEO
Ascend Telecom
Infrastructure Pvt Ltd
Novel Perspec ve
Emerging Treads of
Technology Driving
Transforma ons
VOL.03 | ISSUE 01 | 2023

Compa
of the
Yea
#CIOLOOKINDIA MAGAZINE

AbhishekJoshi
DeputyEditor
abhishek.joshi@insightssuccess.com
Abhishek Joshi
It is not sweat or revenue that makes companies tick; it
is Trust. It has always been the same with our human
nature to embrace values personally—trust has been a
crucial aspect—for individuals. We all have undoubtedly
wondered at a certain point, “How far can I trust an
individual to do the appropriate thing?” However, Trust also
plays a pivotal for organizations.
Trust is a factor that helps people rely on others. It is a
natural outcome resulting from thousands of tiny actions,
and thought processes combined with intentions. It is a
matter of a well-known fact that trust cannot happen at
once; it takes dedicated efforts and time to develop trust
eventually.
It is crucial to understand that trust is fundamental for
genuine success of any kind. Organizational trust can be
defined as the organization’s willingness, based on its
culture and communication behaviors in relationships and
transactions, to be appropriately vulnerable if it believes
that another individual, group, or organization is competent,
open and honest, concerned, reliable, and identified with
common goals, and norms and values.
It might take years of calling on a specific client to break
through and fully gain their comfort and trust. Yet despite
the importance of trust in today’s business world, new-age
business organizations continue to develop a unique
approach so that the clients can rely upon the companies to
fulfil their distinct demands and expectations.
In this era of dynamic advancements, there are companies
and organizations that have always been thriving with a
customer-centric approach and a vision to provide top-notch
products and services that enhance clients’ experience and
relationship with the company and enrich clients’ lives with
exceptional quality offerings.
CIOLook India embraces the journey of some of the
prominent and trustworthy business organizations of the
modern industry and highlights the significance of these
brands in its latest edition, “The Best Companies of The
Year.”
Flip through the pages and indulge yourself in the journey
that embarks upon a perpetual connection. Also included in
this exclusive edition are two enticingly trendy articles
crafted by our in-house editorial team.
Have a delightful read!
Originating a Crusade of
Lasting Impressions

Description
Sheet
Ascend Telecom
Infrastructure Pvt. Ltd
incorporated in 2002 is a
leading independent Tower
Infrastructure Services
Company providing world-
class passive telecom
infrastructure products and
allied services to Indian
Telecom Networks.
Bare Body Essentials
provide products that care
for every concern of your
body so that your
conﬁdence can always
shine.
Ascent Telecom Ltd
Dr Sushil Kumar Chaturvedi
V.S.S.M
Group CEO
Zeal Shah
Founder
ConnectM provides a full
stack solution for remote
asset monitoring and
control, along with a
proprietary AI Assistant to
help carry out common
maintain, repair and install
functions.
Coral Telecom Limited
is the largest designer,
manufacturer &
telecom solution
provider in india.
Dai-ichi Karkaria is
one of the pioneering
specialty chemical
companies in India.
ConnectM Technology
Solutions Pvt Ltd
Bhaskar Panigrahi,
Chairman & CEO
Coral Telecom Ltd
Rajesh Tuli
Managing Director
Dai-Ichi Karkaria Ltd
Meher Vakil,
Chief Operating Oﬃcer
TheBest
Companies
of theYear

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Articles
Ascend Telecom Infrastructure
Know-How
Comprehending the A ributes that
Signify Trust in the Dynamic Business Arena
Novel Perspec ve
Emerging Treads of Technology
Driving Transforma ons
20 32

CONTENT
Page
VIRTUAL REALITY
The Future of Cinema
bare body essen als
An A tude to be Adorned
Coral Telecom Ltd
Dai-Ichi Karkaria Limited
Profile
16
Profile
24
Profile
36
Bridging Technologies, Enriching Businesses
Developing and Manufacturing High-Performance
Specialty Chemicals for Various Applica ons
CXO
28

Ascend
Telecom
Infrastructure
Nurturing
Innova ve social
causes like
Telemedicine,
Edu-tech,
e-Commerce,
Entertainment,
and Economic
services, is
Ascend’s guiding
force that keeps
the momentum
going.
C O V E R S T O R Y
The Best Companies of The Year

®
IMS - ISO 9001 & 14001:2015 Cer ﬁed
Dr Sushil Kumar Chaturvedi V.S.S.M,
Group CEO
Ascend Telecom
Infrastructure Pvt Ltd

Telecommunication has brought about the greatest
revolution on a global scale. The rapid development of a
swiftly developing country like India was only possible
with this ever-advancing technological marvel. Wondrously,
we are always connected because of the service operators in
the forefront, who provide simple, easy and affordable
access to Telecom.
Furthermore, the greater marvel is that all major telecom
operators can provide seamless and reasonably priced
anytime-anywhere connectivity thanks to Ascend Telecom
Infrastructure Pvt Ltd’s extensive Pan-Indian Telecom
installations network provides the major telecom companies
with the strongest foundation of passive infrastructure.
Ascend’s clients wholeheartedly endorse the expertly
guided team led by the exemplary Group CEO, Dr Sushil
Kumar Chaturvedi V.S.S.M.
Bequest of Praiseworthy Perfections
Jio’s Varu Kumar appreciated Ascend Telecom with his
precious words, “Well done, Ascend team, for achieving
SLA uptime in 2022; keep the same momentum for
upcoming years also.” At the same time, Jio’s Manish
Kumar added, “Great Effort! Congratulations to the Ascend
team to achieve all-time best NWA on very first day of the
year. Please try to sustain on the same performance
consistently.”
Airtel’s Harish Gambhir praised, “Thanks for your
contribution to achieve the AOP for FY21’22; excellent job
done by all of you to achieve the target. Please do pass my
thanks to the teams working hard and not looped in this
mail. Thanks to all of you for excellent support. Looking for
your support to archive the target in FY22’23.” To it,
Airtel’s Saurabh Srivastava added, “Excellent job by Ascend
operation team. Well supported by the fiber ops team. Keep
it up and be prepared for monsoon in the coming months.”
These are just a few of the many endorsements for Ascend,
which now has $110 million in revenue and $45 million in
EBITDA, as well as a future-ready network deployed
across India managed from the Bangalore headquarters and
18 Circle offices throughout the states. Ascend now has a
fully active portfolio of over 7500 sites and over 12000
tenancies, thanks to profitable operations, sustained growth,
and the establishment of several industry benchmarks.
Ascend began its journey in 2007 with the vision of
meeting the increasing demand for Telecom Infrastructure
services in the rapidly growing telecom industry, as well as
addressing the opportunity to contribute to India's enormous
growth since then.
According to Dr Chaturvedi, after successfully overcoming
the initial challenges of establishing Master Service
Agreements with Telecom Operators, Ascend addressed the
long gestation of infrastructure investments by raising funds
from various institutions, designing cutting-edge towers,
managing site construction logistics, and ensuring
equipment supplies to a large geography such as India.
As part of its inorganic expansion program, Ascend
acquired another emerging player in the industry, 'India
Telecom Industries (ITIL),' with over 3000 Tower sites
operational across seventeen states, in 2010, transforming
itself into a recognized player with nearly 4000 sites and
Pan India operations.
Acing Towards Dynamic Success
Ascend went on to build a significant revenue base, with
over 5000 sites and over 10000 tenancies by the year 2016,
by exceeding their commitments and impressing the
industry with Service Levels that far exceeded expectations.
“We have successfully acquired several small and regional
players over the years with accretive growth and
profitability,” expresses Dr Chaturvedi.
Ascend is
managed by a
professional
team with over
300 years of
combined
experience
managing
na onal/interna
onal and
defense telecom
networks.

GIP (USA), the world's largest infrastructure fund, has
invested in Ascend. As a result of its ESG commitment,
Ascend has achieved over 98% grid connectivity while
maintaining one of the industry's lowest energy costs.
Ascend has many industry firsts in both cost-effective
infrastructure designs and innovative energy solutions, as
well as cutting-edge operations via remote site management
and green initiatives, all backed by an exceptional team of
Telecom and infrastructure professionals.
According to Dr Chaturvedi, Ascend is a one-stop shop that
provides cutting-edge Digital Connectivity through Passive
Infrastructure Deployments and Services to all Telcos and
ITES companies in India. Ascend provides wireless Base
Station deployments spanning the technology spectrum
from 2G to 5G, WiFi services, In Building solutions, Fibre
To The Home, NLD services, Edge Data Centres,
Indoor/Outdoor DAS, IoT deployments, and is prepared to
deploy future 5G services with its future-ready network.
Ascend has a cutting-edge NOC that enables automated
operations with proactive maintenance across India,
ensuring the highest service levels. With a 50% green
portfolio comprised of non-fossil energy sources such as
solar and wind energy, Ascend is a pioneer in energy
management.
Championing Telecom
Ascend is managed by a professional team with over 300
years of combined experience managing
national/international and defence telecom networks.
“With the industry’s best service levels, lowest TCO (Total
Cost of Operations), and advanced energy management, we
have established ourselves as the most preferred business
partner,” says Dr Chaturvedi (VSSM), who has been the
Group Chief Executive Officer of Ascend Telecom since
2012. He is a seasoned telecom executive with over 35
years of global experience leading National and
International Telecom organizations across geographies.
He says, “Telecom, as a lifeline and a major contributor to
economic growth, was the obvious choice for a career.” As
an ITS officer in DOT (Department of Telecom,
Government of India), Started from POTS (Plain Old
Telephone service), transformed to PANS (Plenty of New
services), from Fixed landline to Wireless cellular, as
Director of BSNL, the largest state-owned Telco, ushering a
revolution.
As Telecom Advisor with ITU (International Telecom
Union, Geneva), Dr Chaturvedi spearheaded the
Digitalization of South African Developing countries
(SADC). He is on the quest for advanced technology, with
GDSS Inc., USA, pioneered Triple Play services overseeing
deployment in USA, Africa, and SE Asia.
Connecting India, Digitally
To bridge the Telecom divide in Indian Urban and Rural
Teledensity, Dr Chaturvedi envisaged Infrastructure as a
Service with Ascend Telecom. Aligned with the Digital
India Vision of Honourable Prime Minister, Dr Chaturvedi
is implementing The Next Gen World Class Telecom
Services, with a vision to provide Telecom Services Pan
India at affordable cost.
Under his leadership, Ascend commends the business today
with many industry firsts in both Infra development, Energy
supply solutions, remote management, Green initiatives,
marking their dominance on quality of build and business
excellency, thereby a preferred business partner of all
Telco’s.
He was awarded a Gold Medal for completing Bachelor’s in
Electronics & Telecommunications Engineering with
Honours from NIT Kurukshetra, India, in 1982. After
gaining Industry experience in senior Management
positions, he decided to validate and sharpen his skills and
earned an MBA from the prestigious New York Institute of
Technology, USA.
Ascend has $77
Million in
revenues and
$33 Million
EBITDA, with a
future-ready
network
deployed Pan
India.

Awarded PHD from Ecole
Supérieure Robert de Sorbon, France
in 2017. Recognizing his
contribution to the Telecom Industry
in India and overseas, Dr Chaturvedi
was awarded the most prestigious
President’s Medal (VSSM) for
distinguished Telecom services.
Before Ascend, he served as the
Chief Executive Officer of ORG
Informatics Ltd, managing the
Telecom/System Integration
Business of India, diversified into
Satellite services in Europe and
Southeast Asia. As Vice President of
GDSS Inc. USA, Dr Chaturvedi
pioneered and deployed triple-play
services across geographies in Africa
and SE Asia.
An ITS, as Director of BSNL, he
introduced cellular services and
Optical Fibre connectivity. As
Telecom Advisor of the International
Telecommunication Union (ITU),
was responsible for the Telecom development of SADC
(South African Development Countries. As Design
Engineer, was a Key member of the Joint Indo-Soviet Space
program, Avionics Design Bureau, Hindustan Aeronautics
Ltd.
Virtues of A Prominent Leader
With proven expertise during his professional career,
owning the responsibility end to end, ‘Leading from the
front’ and ‘walking the talk’ are Dr Chaturvedi’s USPs.
Transforming challenges into accretive opportunities with
inspiring leadership, he has steered Ascend to a top-notch
position in the Telecom Industry.
Being passionate and focused on achieving new heights has
created confidence in his leadership. Managing the ever-
increasing expectations of the customers on the one hand
and demanding stakeholders on the other, with the
employee-centric policy of inclusive growth and
profitability, he has assured employee loyalty along with
Company growth.
Ascend’s confidence due to its success in past endeavors
and its commitment to enhancing the lives and expectations
of people are behind Ascend’s aim of providing Voice and
Data access to everyone that would improve every facet of
their life. Nurturing Innovative social causes like
Telemedicine, Edu-tech, e-Commerce, Entertainment and
Economic services is Ascend’s guiding force that keeps the
momentum going.
Focus on ESG has been an accelerator. Personal leadership
qualities of leading by example, with People at Heart,
having a future vision, and successfully transforming
challenges into opportunities have made Ascend the best
company to work for.
Ascending Innovative Distinctions
Business analytics and leveraging technology have been the
guiding mantra of Dr Chaturvedi. He successfully exploited
the technology-enabled productivity tools for Operations
Excellence and energy efficiency, which became the USP of
Ascend. He says, “We have been a leader in applying
embedded Machine Learning capabilities into real-time
analytics. AI tools provide the required advance warning
systems to our TOC, and the resulting supervised learning
has enabled us to remain a leader in sustained Service level
deliveries. Capabilities developed on ML platforms have
helped us evolve energy-saving programs specifically
focusing on urban and rural requirements.”

AI-based simulators developed in Ascend’s TOC engage its
energy research teams, intervening successfully to improve
technology and design in advance while Telecom loads
continuously increase.
“Sustainability in energy efficiency is our ESG Goal and
our priority. Dynamic Energy Management with Green
energy intervention has helped us to continuously shrink
our energy costs, reduce our carbon footprint and create a
win-win for our customers,” he adds.
According to Dr Chaturvedi, they must overcome many
challenges to stay at the top. Competing and ever-evolving
Industry dynamics demand constant innovation and
differentiation to remain relevant and ahead of the curve.
Pride in ownership and assured career progression, with
commensurate reward and recognition, ensures the best
from Employees. Ascend, having the least attrition amongst
its peers, is a testimony of employees’ pride in working
with Ascend.
Re-inventing the Future with Advancements
Being proactive, transforming challenges into opportunities
has been the hallmark of Dr Chaturvedi, ensuring consistent
growth notwithstanding the challenges. Prioritization of the
aspirations of all stakeholders, rather than one at the cost of
other, is the key mantra. Both Organization and family need
to be treated as living entities, equally important, with
mutual regard and respect.
Effective Time management
for striking the perfect
balance is a prerequisite. He
believes, “Thankfully, my very
understanding family, who
respects my professional
responsibilities, and the
employees’trust and
devotion, help me enjoy the
work–life balance.”
“Be forward-looking, think
ahead, walk that extra mile,
and challenge your
achievements every time,” Dr
Chaturvedi advises aspiring
entrepreneurs, “Your career
will progress on its own.”
The cornerstone of his
journey has been to improve
human capital by recognizing people’s strengths, nurturing
talent, upgrading skill sets, and providing world-class work
culture ethics. The recipe for success has been to identify
and exceed stakeholders' expectations by creating a
competitive and innovative ecosystem. Constant evolution
and differentiation have aided in remaining relevant in the
face of adversity. Early identification of opportunities and
proactive development of mitigation strategies for
challenges has resulted in consistent growth.
Failures are stepping stones in the journey and must be
accepted while learning from them to ensure a strong
strategy.
Get ready for the New Normal. With the rollout of 5G in
India, new opportunities are on the horizon. “We must
innovate, differentiate, and move forward proactively,” he
insists, adding that conscious efforts must be made to
ensure the well-being of all stakeholders, keeping them
motivated and focused on improving productivity.
Employees who are healthy, productive, and motivated,
combined with visionary leadership, are the perfect recipe
for success against all odds. The goal should be to build a
value chain that all stakeholders can be proud of across the
organization.
Dr Chatuervedi reveals that telecommunications technology
has progressed from EDGE to early 2G days, and then to

the high-speed 5G networks being rolled out today, with 6G
knocking on the door. The increase in data users, broadband
access in remote areas, and adoption of new offerings has
been phenomenal.
Transforming Tomorrow
“Today, Telecom affects every aspect of life. You name it:
e-commerce, telemedicine, education technology,
transportation aggregators, entertainment, and business.”
Telecom proved to be a lifeline during the recent COVID
pandemic.
With the introduction of 5G, low latency, high speed, and
multifold increased M2M capacity usher in a slew of new
services and opportunities. Robotic surgery, driverless cars,
efficient energy management, traffic management, pollution
control, and CCTV surveillance are all possible with
advanced automation, allowing Smart cities to provide
high-quality citizen-centric services. Artificial Intelligence,
Virtual Reality, Machine Learning, and Cloud Computing
will take immersive entertainment content, borderless
business exchange, and industrial automation to new
heights.
Ascend has always strived to be the first to capitalize on
business opportunities and increase the company's market
share. Ascend is now proud to have a future-proof
infrastructure and to be a preferred business partner across
the customer spectrum. All industry players testify to
having a well-balanced portfolio. “Despite being an
independent player, we have maintained our position as a
leading Infrastructure Provider through sustained
operational excellence and innovative energy
management,” says Dr Chaturvedi.
Ascend has always been the first to adapt to changes in
technological developments and industry/customer
requirements, ensuring its growth with the changes. “Our
infrastructure has been proactively upgraded and is ready
for 5G deployment,” he says. Ascend is expanding to
capitalize on opportunities in adjacent markets, developing
new lines of business, FTTX, Fiber to the Home, NLD
(National Long Distance Optical Fibre) Infrastructure,
DAS, In Building Solutions, and Edge Data Centres, to
name a few, enabling accretive revenue streams from
diverse and emerging lines of business.
Ascend has embarked on an ambitious Organic and
Inorganic growth plan, with the goal of becoming a $250
million company by 2025, with the support of GIP(USA).
“Ascend has established itself as one-stop shop catering to
all infrastructure requirements of our present and future
customers,” concludes Dr Chaturvedi.
Testimony of Triumph:
Ÿ “Well done, Team ASCEND. The way you have managed
the show was remarkable and we expect the same
rhythm from now onwards.”
-Brijesh P S Yadhav, Reliance Industries Ltd.
Ÿ “Ascend team done good improvement in HPSC/LPSC.
Rest Sites have to close on priority for. We are on a
good track with weekly call.”
-Anurag Singh Chauhan, Ericson.
Ÿ “I salute Team Ascend for displaying the true spirit of
business partnership with us. It was indeed a tough task
to make 17 sites RFAI in reasonably such a short time,
enabling LTC to make our very critical Mumbai-Delhi
link-up. Once again, thanks to the team for their support
and efforts and also excellent support from Ascend
management.”
-Sourabh Gahlaut, Lightstorm.

bare body
essentials
An Attitude to be Adorned
Resonating with the needs of modern individuals by
providing products that care for every concern of
your body so that your confidence can consistently
shine, Bare Body Essentials is a skincare brand that
believes you deserve love & care in every way possible.
Founded by Zeal Shah, Bare Body Essentials is already
making strides in the skincare niche with its unique
approach. Zeal is an experienced owner with a
demonstrated history of working in the pharmaceutical
industry. She is exceptionally skilled in Pharmaceutics,
GMP, Strategic Planning, Marketing Strategy, and
Regulatory Submissions.
Zeal has always wanted to create a brand that looks beyond
caring for the face. With this vision, she brought to life Bare
Body Essentials, which aims to provide care for every
concern of the human body with its unique product line.
She is building a clean and conscious brand to address the
common but genuine problems women face and offers
simple and natural solutions.
The Sowing Seeds
After completing her bachelor’s in pharmacy from LJ
Institute of Pharmacy, Zeal went to the University of Bath,
UK, to pursue MBA. Later she joined her family business
of manufacturing and marketing ayurvedic medicines at
Unjha Pharmacy, where she headed the research and
manufacturing departments.
With her education in pharmacy and experience in
ayurveda, Zeal was involved with launching several herbal
solutions. These changing lifestyles also demand a change
in the solutions offered.
Zeal says, “With Bare Body Essentials, we are trying to
educate people about the importance of self and self-care
can be easy and faster both at the same time. With the
lifestyle people have these days, it's tough for people to
balance and take care of themselves. This is where we
provide products that care for everyone and all their
concerns effortlessly.”
The Caring Solutions
Bare Body Essentials' products are formulated & approved
by a team of researchers and dermatologists to give
customers the best and most effective skincare made from
naturally sourced ingredients.
The company is a concerned based & targeted skincare
brand that aspires to cover many areas. Zeal asserts, “We
are here to educate our customers that all these unlooked
areas need love and care too.”
Bare Body Essential has also been recognized in the All-
India Business and Community Award for Business
Excellence as:
• Top 100 D2C brands by Green Honchos.
• Fastest Growing D2C Brand by Franchise India.
Conquering Challenges
In today's extremely competitive skincare market, it can be
challenging for brands to stand out. With new products and
formulations being released constantly, it can be difficult for
consumers to know which ones to trust – and even more
challenging for brands to build customer loyalty. One of the
biggest challenges skincare brands face is the sheer amount
of competition. There are so many options available
regarding products and price points that it can be hard to
differentiate yourself. In addition, customers are becoming
16 | www.ciolookindia.com March 2023

Z
eal has always wanted
to create a brand that
looks beyond caring for
the face. With this
vision, she brought to
life Bare Body
Essentials, which aims
to provide care for
every concern of the
human body with its
unique product line.
savvier about ingredients and efficacy, so it's essential
to be able to back up any claims you make about
your products.
Another challenge is the fact that skincare is a very
personal category. What works for one person may
not work for another, so finding a "size fits all" solution
can be difficult. In addition, people's skin changes over
time, so what may have worked in their twenties may not
work in their thirties or beyond. Brands must constantly
innovate and stay ahead of the curve to keep their
customers returning.
Zeal's dedication to her work and commitment to always
providing the best possible service is appreciated by
numerous clients, along with her honesty, integrity, and
willingness to put their needs first, working hard to
maintain these qualities. Zeal expresses, “I know they are a
big part of what makes me successful. By always exhibiting
these qualities, I continue to earn the trust and respect of
my clients.”
Zeal Shah,
Founder
March 2023 17 | www.ciolookindia.com

Implementing to Excel
Zeal states that Machine Learning and Artificial Intelligence
are rapidly becoming an essential part of an enterprise.
These technologies are instrumental in using the data
effectively to solve complex problems and make effective
decisions to scale operations efficiently and quickly. She
says, "We implement as much technology as possible across
various functions in the company to increase the speed,
accuracy, transparency, and effectiveness across the
departments.”
Bequeathing Guidance
Zeal has learned a few things the hard way, which has kept
her going and will surely help aspiring entrepreneurs.
• Do your research, make sure you know the industry
inside and out and have a solid business plan.
• Feel free to ask for help. There's no shame in asking
for advice from experienced entrepreneurs or
professionals.
• Stay positive. It can be challenging when things don't
go your way, but you must stay positive and keep
pushing forward.
Aiming Ahead
Bare Body Essentials plans to expand online and offline to
meet the competition in the market by creating more brand
awareness and catering better.
Zeal asserts, "We are in talks to get on board with various
marketplaces, and for offline, we are expanding our
presence by opening new stores in different parts of the
country.”
"The stores are designed to provide an immersive
experience for the customers, and the focus is on providing
them with the right information about the products so they
can make the best choices for their skin," Zeal concludes.
bare body
essentials

Know-How
21 | www.ciolookindia.com
March 2023

ome brands have been in the industry for several
Sdecades having created a prominent position in the
homes and shelves of lakhs of households. Colgate,
Philips, Amul, Cadburys, Haldirams, Parachute, and many
more brands have been known for generations together. The
respect and trust these brands command is phenomenal. It is
a very interesting and engaging point to dwell and identify
the success stories of these successful brands—as to how
they sustained the economic volatility with several other
challenges and growing steadily across the Indian
geographies.
Why do brands become the brands they are today? What are
the reasons that have contributed to their success? Let’s
explore them in detail.
Excellent Connection
Successful brands connect with the masses in a very
convincing and pleasing way. Through the daily life
instances, these brands go on to create their own place in
the daily routine of the millions of people. From children to
adults, everyone connects well with the brand for its usages
and its appeal created through years of association. Being a
long-standing member of their regular purchases, the brand
connects well for its usage effectively. In several parts of
rural areas, people know Colgate than its functional name
of toothpaste or bottled water being pronounced as Bisleri
and any earthmover is called as JCB.
Best in Utilitarian Aspects
First and foremost, advantage offered by these was to
satisfy the consumer through its utilitarian aspects. Apart
from the pomp and show that goes with the brand, the basic
qualities and functions of the product are judiciously and
honestly. The traditional Colgate toothpaste came in three
different sizes with the same White colour with clove
flavour which was later diversified in several colourful
flavours to suit several audiences across age groups. Having
strong foundations of best product attributes meeting the
purpose of their core function, these brands gained
widespread recognition as ‘good products.’
Strong Positioning
The brand communication through several media have
categorically ‘called’ their products as they wanted to be
positioned in the minds of the masses. Brands became to be
identified by their positioning. Companies position their
products on the identity as High Quality, Economical,
Different, Classy, Budget, Long-lasting, etc. that defined the
product features. Products which did not position
themselves, could not register themselves and get faded
away. Strong positioning helped to build a recall value and
decides how the product or the brand is to be remembered.
Robust Distribution Network
Forming the key aspect in reaching out to the people, the
companies focus on building a solid and well-knit
distribution network that aims to make the products
available through all the malls, supermarkets, wholesalers,
distributors, retailers, etc. Product that is clearly visible and
available develops a comfort level with the customers, also
signifies the economic health of the organization. On the
other hand in case of the service industry, the aspects of
communication, service schedule, service provision and
service follow up on feedback and next service, play an
important role in building the brands in the service industry.
Round-the-clock connectivity and smooth coordination in
the services, develops customer acceptance and
satisfaction—that helps to spread the positive image of the
organization in the industry.
Consistent Marketing Activities
Communication is an important aspect of business
sustenance and growth. Several opportunities are identified
with clear and defined communication through regular and
planned marketing activities. Several forms of marketing
from direct, mass media, electronic and digital, public
relations events-exhibitions and promotions have all been
implemented regularly. Reaching out to the target audience
in the most feasible and effective manner helps in
communicating the brand properly. The purpose is to spread
awareness and generate leads. Point of Purchase (POP) has
emerged as key marketing avenue as it reaches to the right
place of purchase and influence the customers in choosing
this product. Digital marketing has revolutionized the
marketing with a highly versatile applications and ways.
Customization in choosing the target audience, age groups,
geographic locations, etc has given the control in reaching
the specific target groups easily. Besides being very
economical, it has offered the unique advantage of indirect
spread also known as viral marketing.
Appealing Social Campaigns
Modern communication through the digital platforms has
evolved based on client-centric and response-targeted
strategies. The communication happens in three basic levels
of regular communication, campaigns and viewer
engagement initiatives. Online quiz, polls, contests, lucky
draws, etc have been quick in gathering the page or site
traffic, however social activities, online training
programmes, public events have aided in attracting
customer attention, involvement and contributions as well.
-Kedar Borgaonkar

The sudden onslaught of the global pandemic in
2020 brought the entire world economy to a
standstill as there were strict restrictions on
movement. Businesses and several industrial sectors
struggled to continue through the only hope of remote
communication.
People spent more time at home that included work, leisure,
or education. This led to the extensive usage of broadband,
mobile and data center operators as the demand for both
voice and data surged exponentially. With the rapid growth
in the telecom industry, there were several challenges also
propped up in the due course of time.
The growing demand for the high volume of data due to the
usage of smartphones, laptops, tablets, and Smart TVs
created new requirements in the customers expecting to
receive services through digital channels. Telecom
companies were required to provide and implement the
digital transformation process to improvise and upgrade the
ways of communication and customer experience.
Consumers are increasingly using multiple communication
channels and apps such as Skype, Zoom, Teams, Google
Chat, WhatsApp, Telegram, Facebook Messenger, and more
to communicate with brands. Therefore, customers expect
to receive service through digital channels and also in
communicating through multiple channels. Approximately
72% of consumers prefer to use multi-channel to connect
with brands and businesses. Most customers prefer to
communicate through multi-channel, something telecom
companies should deeply consider. Consumer preferences
create a new standard for customer service in the telecom
industry.
To overcome the challenges, Coral Telecom Limited has
offered to implement smart omnichannel solutions that help
in upgrading the ways of communication and customer
experience. Spearheaded by its visionary
Managing Director, Rajesh Tuli, Coral Telecom has
created a benchmark by offering unique solutions in
amalgamating the technologies of wired as well as modern
Wi-fi networks.
A Dynamic Preface
Coral Telecom Limited is a single-product company
catering to “enterprise communication” solutions. It has
successfully adopted the latest telecom technologies in a
domain characteristically marked with fast-changing
technologies to meet the requirements of its customers.
Starting in 1991, when Coral was designing telecom
switches based on conventional SDM/TDM technology,
they have now been replaced with IP switching platforms
that support unified communication for voice, video as well
as data.
Recent changes in technology coupled with the
Government’s proactive encouragement of setting up
converged “Captive non-Public Networks” has opened up
yet another demand for converged networks that will have
both desk phones and wireless devices (mobiles) working
seamlessly on the same switching fabric. Coral has played
the role of a lead player in integrating these technologies to
build solutions for discerning customers. It has upgraded
the switching matrix of its IP PABX systems to become
3GPPP compliant which will seamlessly support switching
for LTE and 5G networks while providing all the features
and functionalities that discerning enterprise customers
need from Unified enterprise communication systems.
Outstanding Forte
Cutting-edge technologies integrated into its “converged
enterprise networks,” that merge present-day wired
communication in the enterprise with captive 4/5 G
handsets working seamlessly is a unique product offering
that will find applications in every large organization.
The Best Companies Of The Year
Coral Telecom Ltd
Bridging Technologies, Enriching Businesses

Converged networks will radiate private 4/5 G
services that will act as a transport medium for
the high-speed low latency data needs of the
industry. Services like IOT, SCADA and
surveillance will ride on these omnipresent
4/5 G networks contributing to automation
and robotics thus ushering in an era of
Industry 4.0. Biometric surveillance,
Access control, Perimeter fencing,
and Industrial automation will
become the hallmark of these high-
speed low latency radiating
platforms.
Coral has experience designing various
user-speciﬁc applications over the years for
the communication needs of Call centers,
Hospitals, Hotels, Railways, and Defense for
their wired networks. Now, all these custom
applications will become an integral part of this
journey of building converged platforms.
Committed Authority
Rajesh Tuli is the promoter of Coral telecom, who
started this entrepreneurial journey in 1991 from a
small trading setup in Mumbai and slowly started to
design and manufacture enterprise communication
systems or EPABX systems as they were called.
Deeply committed to the design and
development of technologies in India for
many years is one of the strongest advocates
for Aatamnirbhar Bharat.
The government has recognized Coral
as a product champion for enterprise
communication systems and
awarded Design let PLI scheme. The
government is also actively supporting
the company in design initiatives in the
segment.
Commendable Traits
Team building, Encouraging entrepreneurs and
“Start-ups” in an eﬀort to build a domestic design
and manufacturing ecosystem are the hallmark of
one’s personality that clients as well as Government
appreciate.
Rajesh Tuli | Managing Director | Coral Telecom Ltd
March 2023

Coral has helped start-ups build autonomous vehicles
and drones that seamlessly work on the CNPN
network. These initiatives will not only help start-
ups but will also build an end-to-end complete
Indian ecosystem since end customers require
end-to-end solutions that are plug-and-play.
Coral has similarly encouraged NMS
companies, network switch companies as
well as Camera companies to build an
integrated plug-and-play Indian
ecosystem.
Advancing with Tech-transformation
According to Rajesh, Artificial Intelligence (AI)
and Machine Learning (ML) are the technologies
of the future, and they will influence each
technology domain, and more specifically, the
domain Coral is into in more ways than one. As
telecom technology moves from 5G to 6G, it would
have a significant role in AI. The Artificial intelligence
and self-learning models will determine the direction and
channelization of 5G transmission. It will decide how the
beamforming should take place and determine the
prioritization of RF (Radio Frequency) radiation for certain
critical applications or devices.
Energy conservation and hibernation of radiating medium
would be dynamic and optimized. Rajesh identified that AI
will determine where the decision-making takes place and if
the packet goes up to the central decision-making core or
does it gets addressed at the edge device itself or
somewhere in between. All this will make telecom
networks energy-efficient, and optimized for the best
delivery in given circumstances. Railway control and
command communication will need complex AI algorithms
to handle trains moving at over 240 Kmph.
Like AI, machine learning will have an equally important
impact since high-speed, low-latency networks would
become the media on which machines will talk to each
other as a part of industrial automation. Automation and
robotics coupled with AI and ML techniques will be the
main drivers of future technologies, with 4G/5G enterprise
networks becoming the highway in which all these services
will ride within the Industry, Hospital, Hotel, or a large
campus.
The government
has recognized
Coral as a product
champion for
enterprise
communica on
systems and
awarded Design
let PLI scheme.

Conquering Challenges
Keeping pace with technology is a challenge, especially
when this domain is changing at a breath-taking pace.
While it is a challenge, it also opens new opportunities for
challengers to compete and excel ahead of incumbent
players on every turn of technology.
Pieces of Wisdom
Speaking as advice to the budding industry professionals,
Rajesh said,“Take the technology challenge as an
opportunity and use understanding of technology to stay
ahead of the curve.”
Leaping into Broader Horizons
Coral’s unique ability is to oﬀer converged 4/5 G core for
seamless communication between LTE/5 G-based radio
networks that support mission-critical and MCX-based ﬂoor
control services to facilitate PTT (push-to-talk) features for
audio and video broadcast, so critical for Utility companies,
Police and paramilitary forces. The solution supports
autonomous vehicles, Robotic arms, IOT, and M2M
applications for Mines, Submarines, and Oil rigs and can
cater to the needs of Industry 4.0 in general. All this with
Common NMS, plug-and-play Gateways, and other IP
devices makes puts Coral in a unique position to provide
custom solutions to its clients.
The adoption of AI techniques along with custom solutions
for niche segments, will make Coral Telecom a formidable
player in the segments it represents.
Inspiring Recognitions
Coral is a formidable player in the “Enterprise
communication segment.” The company has some of the
largest deployments of IP-based next-generation
communication solutions to meet requirements of Secured
communication at ISRO, DRDO, Indian defence forces etc.
Our largest aircraft carrier Vikramaditya, Western Naval
command, Porbandar Naval base, Jodhpur core with
multiple remote stations, Sukhna, and Patiala Core rely on
us for communication needs. Entire voice communication at
Konkan Railway and 60% of voice communication for
Indian railways go through Coral PBX systems. Enterprises
like L&T, NTPC and hospitals like Artimis, AIIMS, Sir
Gangaram, and Safderjung hospital use its systems.
March 2023

March 2023

Emerng Trends of
T
echnology Driving
Transfmis
NOVEL PERSPECTIVE
Digital transformation has swept every industry from Big MNCs to basic consulting firms. The scope and the impact
of the digitalization has been phenomenal in expanding the efficiency, building solid control and enabling smoother,
faster and errorless execution. A new norm of ‘digital efficacy’ steadily became the key influencing factor. Those
businesses understood and implemented it, are reaping the benefits today.
Technologies have greatly improved the businesses, lifestyles and enhanced the quality of experience in most of the sectors.
The new mantra of success is not just in adopting the modern technologies but keeping the systems and practices updated
with the evolving trends. Researchers have identified that business entities that were quick to adapt and adopt the latest
trends, stood to gain the advantage of grabbing the attention and respect through the unmatched exposure of the technologies.
Lets identify the emerging trends which should be considered for keeping the businesses updated.

March 2023

5G Technology
The adoption of this latest technology has expedited the
transformation of the digital world. From the point-of-view
of the business entrepreneurs, 5G has the potential to
transform various business models and operations by
greatly enhancing the process in services being delivered to
end-users. 5G will provide faster speeds, higher density and
lower latency than the prevailing 4G networks.
Organizations will have to invest more in the network
infrastructure as cloud service is growing exponentially.
This will facilitate in delivering and reaping the full-scale
benefits of the 5G technologies.
On the other hand, the telecom service providers will get
the wide array of benefits from higher capacity to the
delivery of creative content with services thereby enhancing
the services at incredible speed and unimagined ways. The
cloud service providers will have to identify different ways
of delivering services over 5G network.
Touchless solutions BNPL and Digital Payments
The recent trends in digital transformation include the rise
of touchless solutions, BNPL (Buy Now Pay Later) along
with the digital and contactless payments. The continuation
of the social distancing triggered by COVID-19 pandemic,
have seen restaurants implementing contactless solutions
for facilitating customer orders that consist of dine-in, take
away and online ordering for food delivery.
Helping the companies and customers in avoiding any
physical contact with persons in the shops, digital payments
have worked very well. Remote transactions have been
facilitated by the seamless access of the digital economy
through advanced digital transactions.
Digital payments have been one of the core of the banking
industry’s several digital transformation activities. Global
market survey company Statista revealed that the overall
transaction volume in the digital payments market was
expected to hit from $6,685,102 million in 2022 to $9.47
trillion in 2023. The global BNPL sector is expected to
reach $576 billion in 2023.
Wide-Spread AI Implementation
Artificial Intelligence (AI) has been one of the impactful
applications in the digitalization process, that has elevated
the organizational performance with swift, errorless and
result-oriented task execution. Helping the business
organizations in reaching their goals faster, AI has reshaped
the business landscape. In order to reap the full scale
benefits of AI, it is necessary to be implemented in the
organization in every department with every member using
it. This democratization needs the extensive use of the AI
tools to search, identify and recognize trends or patterns,
draw patterns to make decisions, forecast, learn and
improvise as well. All the business entities from tech-savvy
startups to large MNCs all are trying to implement AI in
their system and work processes. With the researchers
developing more number of AI tools and applications,
though at a price, AI will be seen implemented in growing
number of organizations this year.
Automation
The digital transformation and automation have been co-
existing as the known fact is adopting one, results in
followed by the other. Organizations have implemented the
digital transformation in several processes through the
implementation of the automation tools. The digital
transformation remains as the objection and the result while
the automation is the process. The recent COVID-19
pandemic has one of the key influencing factors that has
made the business enterprises put greater emphasis on the
automation. Business organizations must implement the
automation in their systems in order to keep their functions
going smoothly and growing steadily. The recent survey of
the World Economic Forum has identified that around 80%
of the business leaders to have accelerated the process of
digitalization of work processes and implementing new
technologies. Automation is expanding its applications
steadily across various industries and now in security and
retail segments.
Versatile Cloud Architecture
The process of distribution of software and workloads
within the organization over one or two public or private
cloud platforms is multi-cloud architecture. This multi-
cloud architecture helps in building resilience, data
residency requirements and disaster recovery process. It
actually became popular in the restrictive environment as
the pandemic, driven by the need for secure business
continuity.
-Kedar Borgaonkar

The company
has a strong
focus on research
and development
and is known for
developing
innovative
products that
meet the needs of
its customers.
Dai-ichi
Karkaria places
a strong emphasis
on quality
control, ensuring
that its products
meet or exceed
industry
standards.

Developing and Manufacturing High-Performance
Specialty Chemicals for Various Applications
India's market for specialty chemicals is extremely
competitive, with both domestic and foreign players
vying for market share. Because of this, it is challeng-
ing for businesses to stand out from the competition and
gain a competitive advantage. Additionally, the rising cost
of energy, labor, and raw materials in India may have an
effect on the profitability of businesses that manufacture
specialty chemicals.
India's top manufacturer of specialty chemicals is Dai-ichi
Karkaria. It has more than 60 years of experience in the
development and production of high-performance specialty
chemicals for a range of industrial applications.
Meher Vakil is the Chief Operating Officer of Dai-ichi
Karkaria India. The company was started by Meher Vakil’s
grandfather in 1963, in technical collaboration with the
renowned Dai-ichi Kogyo Seiyaku Co. Ltd. of Japan. At the
time, the company manufactured a range of surfactants
focused on the textile and paint and coatings industry.
Not long after, Dai-ichi Karkaria set up its own state-of-the-
art research and development laboratory, diversifying into
industries such as agriculture, construction, home and
personal care, and oilfield chemicals.
As soon as new product lines were developed, Dai-ichi was
the pioneer. It was the first business in India to create a
demulsifier with ONGC in mind. The chemistry of the pour
point depressant it developed for an oilfield application was
also the first of its kind in India; it is still available today.
In the past, Dai-ichi has collaborated with reputable
businesses like GVK, with whom it had a joint venture for
its pharmaceutical products. Meher states, "We’ve also had
a JV with the large MNC Baker Petrolite, which was
subsequently concluded. Today our JV in the oilfield
segment is with Champion X one of the top Oilfield
companies worldwide." The company works closely in
CXDI (ChampionX Dai-ichi India) as partners to cater to
the Indian upstream segment.
K a r k a r i a L i m i t e d
March 2023

Years of Success Track
With years of experience in complex reactions, Dai-ichi is
able to manufacture specialty chemicals catering to various
different industries. The company can quickly switch from
one range of products to another thanks to its diversification
across product segments and multipurpose plants, enabling
it to capitalize on growth in a particular segment that year.
The Department of Science and Technology (Government
of India) has recognized Dai-ichi's R&D center, and it has
received honors for its creative research and work on
import substitution. Its R&D team is committed to address-
ing customer challenges and striving for continuous
improvement in order to produce products and solutions
with value.
The company’s batch-to-batch consistency, achieved
through rigorous testing at every stage of the manufacturing
process, is what positions Dai-ichi as a trusted, reliable
supplier for high-performance specialty chemicals. Its
comprehensive quality systems are being constantly
upgraded, ensuring the continuous improvement of its
products and processes.
In terms of what sets Dai-ichi Karkaria apart from its
competitors, there are a few key factors. The company has a
strong focus on research and development and is known for
developing innovative products that meet the needs of its
customers. Dai-ichi Karkaria places a strong emphasis on
quality control, ensuring that its products meet or exceed
industry standards. The team states, "We are known for our
customer service and being committed to building long-
term relationships with our customers. Being in the market
as a trusted company, we have built a reputation in the
market for our quality products and services.”
The Change Bringer
Over the last 40 years, Meher believes her mother, Shernaz
Vakil (currently Chairman and MD), has made a huge
impact on the company. During her tenure, she has played a
key role in driving the company's success. She has been
instrumental in developing and implementing the com-
pany's strategic plans, which have helped the company
expand operations and achieve growth in a competitive
market. Under her leadership, the company has placed a
strong emphasis on research and development, resulting in
the development of innovative products and technologies.
She has been instrumental in expanding the company's
market presence by growing the distribution network and
building relationships with key customers. She has worked
to establish and maintain the company's reputation for
quality products and services, which has helped to attract
and retain customers. Overall, her leadership and strategic
vision have played a significant role in helping Dai-ichi
Karkaria excel in its niche and achieve success in the
specialty chemicals industry.
Keeping Transparency with Clients
Meher thinks it's critical to collaborate closely with clients
in order to comprehend and relate to their unique needs.
She puts a lot of effort into understanding their problems
and coming up with individual solutions. She frequently
collaborates with R&D at the company to develop solutions
that are specifically tailored to their problems.
They value the openness and trust that Meher believes are
essential for a long-lasting relationship. Meher adds, “I am
always honest, ethical, and transparent in my actions and
decisions, and our customers trust leaders who are
consistent and true to their word. I have always worked
with our customers as partners and have built lasting
relationships that have helped grow our businesses
together.”
Embracing Tech Advancements
The specialty chemicals industry in India has been signifi-
cantly impacted by the adoption of modern technologies
like AI and ML. Many of the production processes for
specialty chemicals, including process control, quality
control, and supply chain management, are being automated
with the help of AI and ML. This increases productivity
while lowering costs and improving efficiency. It enables
businesses to plan maintenance before a problem arises by
predicting when equipment is likely to fail. This can aid in
lowering downtime and enhancing the overall reliability of
production. It can analyze data on demand, inventory, and
logistics to optimize the supply chain. This can help to
reduce costs, improve delivery times, and increase the
overall efficiency of the supply chain.
The team at Dai-ichi is embracing this change by investing
in some of these technologies. It has invested in automation
for its new plant at Dahej, which ensures consistent, on spec
products with little manual intervention. The team has also
begun to invest in predictive maintenance, ensuring the
downtime and breakdown of its reactors is negligible.
Meher says, “We have implemented robust systems for
supply chain management, which have improved our
logistics costs and helped manage our overall inventory
levels significantly.”

Innovation is the Key
Dai-ichi focuses on developing innovative products and
technologies that meet the specific needs of its customers,
to differentiate itself from competitors. The company
invests in R&D to develop new products and technologies
that keep it ahead of the competition. Meher shares, "We
build strong partnerships with technology providers,
research institutions, and other organizations to gain access
to new technologies and expertise. “She further adds, "We
manage our costs by implementing cost-saving measures,
such as automating processes, implementing energy-
efficient technologies, and outsourcing non-core functions.”
Dai-ichi has built a reputation for providing high-quality
products and services, which has helped to attract and retain
customers.
Words for Emerging Leaders
The specialty chemical industry in India is a complex and
challenging environment, but with the right approach,
knowledge, and team, it can be a very rewarding business
for entrepreneurs. Before starting a business in this field, it
is important to conduct thorough market research to
understand the industry, competition, and customer needs.
According to Meher, the specialty chemical industry is
heavily regulated in India, so it is important to understand
the regulations related to safety, health, and the environ-
ment. Organizations have to make sure to comply with all
the regulations to avoid penalties and legal issues.
Building a strong team is essential for any business, but it is
especially important in the specialty chemical industry.
Meher states that research and development are important
aspects of this industry. She says, “Investing in R&D will
help you stay ahead of the competition and develop new
products that can help you grow your business." She
opines, "The industry is highly competitive, so it is impor-
tant to differentiate yourself from competitors by developing
innovative products and technologies that meet the specific
needs of your customers.”
Meher finds that developing a sustainable business model is
important for long-term success. This means creating a
business that can operate at a profit while also minimizing
its negative impact on the environment. She advises,
“Building strong partnerships with other companies,
research institutions, and technology providers can help
you gain access to new technologies, expertise, and
resources.”
Envision on Scaling Further
Meher believes that there will be tremendous growth in the
oilfield segment of Dai-ichi business. The company has
invested in a new plant for this segment, which was
commissioned in January 2023. This investment in new
equipment, facilities, and technology has increased the
company’s production capacity with an aim to ultimately
improve efficiency. With this expansion, Dai-ichi’s capacity
in this sector has doubled, and it plans to fill it primarily
through exports to MENA and ASEAN markets. Meher
shares, “We have also invested in key talent in R&D and
sales and believe that these hires will aid in opening up new
products to customers for our Agro, Paints and Coatings
and Construction segment.”
Dai-ichi plans to expand its distribution network by
building relationships with new customers, opening new
sales channels, and increasing presence in new geographic
markets.
Meher Vakil has a BA in Economics and Business Institu-
tions from Northwestern University, Illinois, USA. As a
member of the Board and of the senior management team,
Meher maintains control over the daily operations of the
company, enhancing efficiencies in departments such as IT,
marketing, sales, finance, and HR. She is actively involved
in designing and implementing business strategies, as well
as establishing policies that promote company culture and
vision to drive extensive and sustainable growth.
Meher has been a director at multiple New York based
companies, focusing specifically on marketing and sales,
business operations strategy, and technology innovation.
S p e c i a l t y C h e m i c a l s
March 2023

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