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SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Understanding Social Capital
#CIPRSM
Investment in social relations by individuals
Definition
[maintain your resources] actions.
Nan Lin, Family Professor of Sociology at
Trinity College Duke University
through which they gain access to embedded
resources [wealth, status, power, information]
to enhance expected returns of instrumental
[political, economic or social] or expressive
#CIPRSM
• Authority
• Reputation
• Potential to influence
• Access to information
• Feeling of wellbeing
Benefits we observe
#CIPRSM
• Takes time to acquire
• Relevance is everything
• Not transferable
• Social media is only one way we can
acquire and utilise it
• Real world elements are crucial
Considerations

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CIPR Social Media Conference 2013 - Adam parker

  • 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  • 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Understanding Social Capital
  • 3. #CIPRSM Investment in social relations by individuals Definition [maintain your resources] actions. Nan Lin, Family Professor of Sociology at Trinity College Duke University through which they gain access to embedded resources [wealth, status, power, information] to enhance expected returns of instrumental [political, economic or social] or expressive
  • 4. #CIPRSM • Authority • Reputation • Potential to influence • Access to information • Feeling of wellbeing Benefits we observe
  • 5. #CIPRSM • Takes time to acquire • Relevance is everything • Not transferable • Social media is only one way we can acquire and utilise it • Real world elements are crucial Considerations