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CIPR Social Media Conference 2013 - Tom murphy

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SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Tom Murphy Director, Windows Communications Microsoft Corporation
#CIPRSM What’s CSR?
#CIPRSM Support our company mission of helping people and businesses around the world to realize their full potential The Purpose of Microsoft Corporate Citizenship: Serving communities Working responsibly
#CIPRSM Working responsibly
#CIPRSM Serving communities
#CIPRSM How do you reach your audience?
#CIPRSM Social Media Approach… Reach Content Insights Invest
#CIPRSM Microsoft YouthSpark
#CIPRSM • Focus on the business • Integrate but innovate • Invest • Take thoughtful risks • Build organically • Mobilize your networks • Independent Defence • Multiple moments where possible • Measure, review and change through a balanced scorecard Takeaways
Thank you More about Microsoft Citizenship: www.microsoft.com/youthspark @msftcitizenship www.facebook.com/microsoftcitizenship Contact me: tom.murphy@microsoft.com www.tpemurphy.com @tpemurphy

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CIPR Social Media Conference 2013 - Tom murphy