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Everything you need to know
about agile marketing
Paul Sutton
25 July 2013
SOCIAL
SUMMER

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The pace of PR
is increasing
@thepaulsutton

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There are two types
of real-time PR:
planned & reactive
@thepaulsutton
…but both must LOOK reactive

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Five secrets of the
agile marketing
mindset
@thepaulsutton

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1. Planned
spontaneity
@thepaulsutton
LaTomatina,Valencia

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2. Extreme
vigilance
@thepaulsutton

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3. Relevance &
resonance
@thepaulsutton

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4.Velocity

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5. Originality
@thepaulsutton

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Real-time in action
@thepaulsutton

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@thepaulsutton
Stage 1: Planned
‘real-time’ activity

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@thepaulsutton
Stage 2: News-led
reactive experiments

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@thepaulsutton
Stage 3:The tipping point

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@thepaulsutton
Stage 4: Developing a process

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@thepaulsutton
#RoyalBaby

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Thank you for attending
Find out more at cipr.co.uk/social-summer
SOCIAL
SUMMER
Paul Sutton
Head of Social Communications
BOTTLE
Twitter: @thepaulsutton
Blog: www.futurecomms.co.uk
Email: paulsutton@bottlepr.co.uk