1. Engage For Success
CIPR Internal Communications
Conference
7th November 2012

2. THE BIGGER PICTURE
The context for WHY Employee Engagement is critical:
The 20th Century model was “Business as Usual”.
MAKE EFFICIENT – aligned but not engaged, central
direction, command and control.
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3. Transactional or transformational?
Transactional engagement
>A set of activities or targets
>Usually focussed around a survey
Transformational engagement
>Employees integral to developing and delivering the business strategy
>Requires deep belief in the power of people to contribute
- new and creative products/services
- outstanding customer/client service and efficiency
>A belief that our people are the solution, not the problem

4. Key enabler 1: strategic narrative
Strong, visible, empowering leadership provides a strong strategic narrative about the organisation,
where it’s come from and where it’s going.
The past You are here The future
This gives a line of sight between the job and the organisation’s vision.
The story is communicated clearly, consistently and constantly.
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5. Key enabler 2: engaging managers
They:
focus their treat their people coach and stretch
people, offer as individuals their people
scope and enable
the job to get
done
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6. Key enabler 3: employee voice
There is employee voice throughout the organisation, for reinforcing and challenging views; between
functions & externally; employees are really seen as your key asset – not the problem.
This voice is an informed one. Views are sought early and followed up; explanations are given if
ideas/views not adopted.
Trade unions/staff representatives are part of the engagement architecture – collective voice matters 6

7. Key enabler 4: integrity
There is organisational integrity – the values on the wall are reflected in day to day behaviours.
These expected behaviours are
explicit and bought into by staff.
Keep it real – staff see through
corporate spin quicker than
customers or the public.
Integrity enables trust: no
engagement without trust
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8. Task Force Launch
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9. MOVEMENT STRUCTURE
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10. Engage for Success Sponsors
Adam Balon, Innocent
Adam Crozier, CEO, ITV Lord O'Donnell, Former Head of Home Civil Service
Adrian Brown, UK and Western Europe CEO RSA Marc Bolland, CEO, M&S
Alex Gourlay, CEO, Alliance Boots Mark Elborne, CEO, General Electric, North Europe
Amyas Morse, Auditor General, NAO Sir Martin Sorrell, CEO, WPP
Andy Harrison, CEO, Whitbread Martin Temple, Chairman, EEF
Anthony Jenkins, CEO, Barclays Moya Greene, CEO, Royal Mail
Dame Barbara Stocking, CEO, Oxfam Nigel Stein, CEO, GKN
Barbara Frost, CE, WaterAid Paul Drechsler, CEO, Wates Group
Sir Bob Kerslake, Head of the Civil Service Peter Cheese, CE, CIPD
Brendan Barber, General Secretary, TUC Sir Peter Housden, PS for Scotland
Carolyn Downs, CE, Local Govt Assoc Peter Rogers, CEO, Babcock
Charlie Mayfield, Chairman, JLP Peter Sands, CEO, Standard Chartered
Chris Browne, MD, Thomson Airways Peter Searle, CEO, Adecco Group UK & Ireland
Chris Hyman, CEO, Serco Richard Baker, Chairman, Virgin Active
David Evans, CE, Grass Roots Group Rob Devey, CE, Prudential UK and Europe
Ed Sweeney, Chairman, ACAS Ronan Dunne, CEO , O2
Ian King, CEO, BAE Rona Fairhead, Group CE, Financial Times Group
Ian Livingston, CEO, BT Simon Walker, Director General, IoD
Ian Powell, Chairman & Senior Partner, PwC Sir Stephen Bubb, CE, Acevo
Ian Sarson, CEO, Compass Group Stephen Howard, Chief Executive, BITC
Jane Wilson, CE, CIPR Steve Elliott, Director General, CIA
John Cridland, Director General, CBI Steve Mogford, CEO, United Utilities
John Hannett, General Secretary, USDAW Tim Melville-Ross, Chairman, HEFCE
John Neill, Group CE, Unipart Tim O’Toole, CEO, First Group
John Walker, Chairman, FSB Will Hutton, Executive Vice Chair, Work Foundation
Karen Boswell, MD, East Coast Rail Sir Win Bischoff, Chairman, Lloyds Banking Group

11. ENGAGE FOR SUCCESS PROJECT & COMMUNITY GROUPS
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13. THE ONLINE OFFERING

14. PRACTITIONER EVENTS
Practitioner Events
11 have been held, – just over 250 people
have been able to attend an event
4 events already planned for September/October, about to start
Highlands/Islands
Booking (August 2012)
Follow up events planned in the autumn for: Falkirk
Kent, Birmingham, Wales, Sunderland
Edinburgh
Feedback is overwhelmingly positive Sunderland
Belfast Leeds
The format for an initial meeting has been tested
and a downloadable pack is now in production to Preston
enable groups to run meetings without central Manchester
support Birmingham
Cardiff
Kent
Events held
Cornwall
Events planned London
Bristol/Exeter

15. WHAT NEXT…
• Go Live!
• CEO Breakfast – getting engagement on the business agenda
• ½ day event – arming our ambassadors to go out and spread the word
• Community led events – practitioner groups, master classes, webinars,
conferences…
• Join In
• Content
• Community
• Events

16. WAYS TO GET ‘SOCIALLY’ INVOLVED
• Events coverage
• Go live events
• Community events, master classes, webinars etc
• Community activity
• Role model online activity on LinkedIn, Facebook, Twitter,
• Activate topic groups on E4S web
• Encourage others to get involved too
• Content sharing
• Articles for Voice - our online magazine
• Buddy up with a project group to help ‘socialise’ the work
• Blogging, tweeting, article writing, topic groups etc
• Insert your ideas here… 
08/11/2012

17. ENGAGE FOR SUCCESS
CIPR Internal Communications
Conference
7th November 2012
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