This document provides tips for creating an immersive customer experience in a store. It advises involving all five senses, blurring the lines between store and experience, and focusing on gaining customer attention through details, nature themes, and trends. The document emphasizes that the customer experience begins before entering the store and suggests experimenting with elements like sounds, layout, colors and textures to create a memorable total immersion that can transform a one-time customer into a customer for life.

1. A Crash Course on Creativity
Professor Tina Seelig,
Stanford University
Assignment #2: Are YOU paying Attention?
Submitted by: Christine Kohl-Zaugg

2. Once…only! Get the first time right!
Silence can sell
Blur the lines V.I.P. If… Organization
OBSERVATIONS
Exhilarate Trends Nature
Attention
Raw Senses (all)
ob·ser·va·tion/ˌ äbzərˌ vāSHən/
NOUN: 1) The action or process of observing
something or someone carefully or in order
to gain information.
2) The ability to notice significant details.

3. TOP 7 INSIGHTS
 Involve all 5 SENSES (and more if you can;)
 Blur the lines… this is NOT about a store, this is an EXPERIENCE (and it begins
well before the customer even sets foot into the door!)
 It’s all about ATTENTION. Layout, colors, textures, flow, image, surroundings, DETAILS…
 Play to customers deep and innate connection to NATURE. It is very powerful!
 Use current (and upcoming) TECHNOLOGY, show your know the TRENDS
 On another hand… in our over-connected and over-stimulated world, RAW and
simple speak to authenticity and is less confusing. The customer knows what he/she gets.
 Last but not least – you ONLY get 1 chance! CUSTOMER for LIFE vs. DAYFLY… a very
different outcome, your choice!
IN

4. HIDDEN OPPORTUNITIES
There is more to a store than meets the eye…
TOTAL IMMERSION IS KEY!
Experiment with sounds/silence
Play with setting/layout/form
Try out colors/textures/patterns
Test & tap into primal emotions
Dare to be different…
CREATE THE ULTIMATE EXPERIENCE!