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CLICKNL INSPIRATIE
EVENT

Kees Sol
27 november 2013
Open Innovatie, cross-sectoraal

Het Oogzi ekenhui s Rot t er dam
Het Oogziekenhuis
Rotterdam

Superspecialistisch
en Supergastvrij

Het Oogzi ekenhui s Rot t er dam
Leidend principe:
Angstreductie

Het Oogzi ekenhui s Rot t er dam
Strategie & Design

“Excelleren”
Het Oogzi ekenhui s Rot t er dam
Leren van Design
Ruimte voor Ambacht

Complexe wereld
versimpelen
Het Oogzi ekenhui s Rot t er dam
Leren van anderen

Het Oogzi ekenhui s Rot t er dam
Leren van anderen
Op de foto met de
oogarts

Het Oogzi ekenhui s Rot t er dam
Leren van anderen

Het Oogzi ekenhui s Rot t er dam
Angstreductie & Design
Voorlichting
Begeleider
Transparantie
Gebouw
Kunst
Design
Het Oogzi ekenhui s Rot t er dam
Angstreductie & Design

Par keer ser vi ce

Gel ui dskunst

Het Oogzi ekenhui s Rot t er dam
Angstreductie & Design
Marijke van der Wijst
Binnenhuisarchitect

Het Oogz i ek enhui s Rot t er dam
Angstreductie & Design

Dominique Terbeek
Architect
Het Oogzi ekenhui s Rot t er dam
Angstreductie & Design
Kunstenaar
Rop van Mierlo

Het Oogzi ekenhui s Rot t er dam
Angstreductie & Design

Grafisch ontwerpster
Irma Boom
Het Oogzi ekenhui s Rot t er dam
Design
Henri Ritzen
Ontwerper

© Ri t zen- Desi gn- Consul t

Het Oogzi ekenhui s Rot t er dam
Design
Angst r educt i e ver t aal d naar di enst kl edi ng

© St udi o M kx
ar

Saskia Marx
Ontwerper

Het Oogzi ekenhui s Rot t er dam
Wat is goed
opdrachtgeverschap?

Heldere opdracht
Waardecreatie door cross-sectorale
samenwerking
1+1=3

Het Oogzi ekenhui s Rot t er dam
Kees Sol - Oogziekenhuis Rotterdam

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Kees Sol - Oogziekenhuis Rotterdam

Editor's Notes

  1. Open innovatie
  2. Opgericht in 1874 Training, R&D sinds 1930 Start UMC in 1966 Voorstel om samen te gaan met het EMC in 1990 Verlies academische status 1991 Nieuwe start, overleven of verlies? Momenteel: zelfstandig ziekenhuis
  3. Shirt - op van Mierlo
  4. Betekenis van de kleuren (blauw en olijfbruin) en de toepassing hiervan Letters OOG spreken al tot de verbeelding Het oogje wordt ook als los beeldmerk gebruikt (zichtbaarheid baken in de oogheelkunde) Onderscheidende letter (Kontrapunkt) Anno 1874 Hapje (afkomstig uit lettertype) en lijnen Toepassing pictogrammen: universeel, transparant/helder, eenvoudig/simpel te begrijpen, eenduidig, herkenbare stijl
  5. Samengewerkt met studenten van de Stylingacademie Artemis in Rotterdam Inspiratiebeelden als uitgangspunt voor ontwerpfase Kleuren: gekeken naar de huisstijlkleuren en interieurkleuren: wit, grijs (balies en marmer), bruin (vloer) (gebruik van colourblocking) Kunst: in het gebouw wordt veel met letters/teksten gewerkt: zien we terug op de artsenjassen (letters OOG) Huiselijk: warme uitstraling ook terugbrengen in vorm van uniformen verpleegkundigen: vrouwelijk/getailleerd, ook tuniek, en schuine voorkant (wikkel = warmte) Spreekuurassistenten: eerste gezicht/visitekaartje, uitstraling van Center of Excellence, professionieel/hotel: colbert en blouse