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Business of Photography
       conor@CLreps.com
           @CLreps
Marketing your small
       biz...
1. “Print is dead” does not apply
   to the art of photography...
2. “Leave Behinds”
• Modernpostcard.com (quality & cheap)
• Printz.com (speed, local & cheap)
• 4by6.com
• Uprinting.com
• White House Custom Color whcc.com
3.Your website
• livebooks.com
• SquareSpace.com
• CreativeMotionDesign.com
• NO FLASH
• Should be viewable on mobile devices
4. Competitive Analysis
5. GET INVOLVED!
• American Society of Media Photographers
  ASMP-MSP.org
• Advertising Federation of MN AdFed.org
• MN Interactive Marketing Association
  MIMA.org
• Conversations on the Future of Advertising
  CATFOA.blogspt.org
6. Awards Shows
Award show examples
• The Show (Ad Fed event)
• Communication Arts
• One Show
• PDN has tons throughout the year
• Addys
• Storytellers Art Competition
7. Digital Community
• Blogging
• DO NOT put social media logos on your
  business card!
• Twitter
• FacebookAM TALKING ABOUT.)
  WHAT I
             (NO A FANPAGE IS NOT

• LinkedIn - SO IMPORTANT!!!
• PhotoCrew (Rate info!)
• Instagram, Pinterest
8. Guerilla Marketing
1
    C A L L A H A N & C O M PA N Y B R E W I N G   C A L L A H A N & C O M PA N Y B R E W I N G




    .335
    IN LITERS                  Good Times                            (BETTER TIMES WHEN YOU DRINK MORE LARRY BEER)
Other Careers...
• Producer
• Stylist
• Digital Tech
• Photo Assistant
• Location Scout
• Craft Services
Estimating
• There is no “right” way to estimate a
  project. There is only your way. (ASMP or
  APA)
• Know the market you are bidding in. MPLS
  is going to have different rates than NY or
  LA.
• Don’t be afraid to ask your potential client
  about budget.
• Remember you can bid a project per shot.
Your Studio
• At the end of the day it is your work space.
• Be aware of how it looks to clients.
• Renting VS. Owning
Brutal Truth Time
1. If you want to shoot or work
in fashion Mpls isn’t your market.
2. Learn to bite your
       tongue.
3.Your student card will
 work for MAX 1 year
4.You aren’t going to leave school
  and start shooting tomorrow
Thank You.

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Business of Photography

  • 1. Business of Photography conor@CLreps.com @CLreps
  • 2.
  • 4. 1. “Print is dead” does not apply to the art of photography...
  • 5. 2. “Leave Behinds” • Modernpostcard.com (quality & cheap) • Printz.com (speed, local & cheap) • 4by6.com • Uprinting.com • White House Custom Color whcc.com
  • 6. 3.Your website • livebooks.com • SquareSpace.com • CreativeMotionDesign.com • NO FLASH • Should be viewable on mobile devices
  • 8. 5. GET INVOLVED! • American Society of Media Photographers ASMP-MSP.org • Advertising Federation of MN AdFed.org • MN Interactive Marketing Association MIMA.org • Conversations on the Future of Advertising CATFOA.blogspt.org
  • 10. Award show examples • The Show (Ad Fed event) • Communication Arts • One Show • PDN has tons throughout the year • Addys • Storytellers Art Competition
  • 11. 7. Digital Community • Blogging • DO NOT put social media logos on your business card! • Twitter • FacebookAM TALKING ABOUT.) WHAT I (NO A FANPAGE IS NOT • LinkedIn - SO IMPORTANT!!! • PhotoCrew (Rate info!) • Instagram, Pinterest
  • 13. 1 C A L L A H A N & C O M PA N Y B R E W I N G C A L L A H A N & C O M PA N Y B R E W I N G .335 IN LITERS Good Times (BETTER TIMES WHEN YOU DRINK MORE LARRY BEER)
  • 14.
  • 15. Other Careers... • Producer • Stylist • Digital Tech • Photo Assistant • Location Scout • Craft Services
  • 16. Estimating • There is no “right” way to estimate a project. There is only your way. (ASMP or APA) • Know the market you are bidding in. MPLS is going to have different rates than NY or LA. • Don’t be afraid to ask your potential client about budget. • Remember you can bid a project per shot.
  • 18. • At the end of the day it is your work space. • Be aware of how it looks to clients. • Renting VS. Owning
  • 20. 1. If you want to shoot or work in fashion Mpls isn’t your market.
  • 21. 2. Learn to bite your tongue.
  • 22. 3.Your student card will work for MAX 1 year
  • 23. 4.You aren’t going to leave school and start shooting tomorrow

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