4. 1. Identify the
Customer Need.
An optimal mobile strategy prioritizes features to create an
experience that meets a customerβs needs:
- Repetitive Need - News & Information
- Utilitarian Need - flight check-in, bank account balance, directions
- Entertainment Need - answer to boredom
5. 2. Solve the Need.
The best solutions create
experiences that are
indispensable rather then
disposable.
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6. 3. Drive Business Results.
Ultimately, our job is to drive actions that support a healthy
business.
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8. CUSTOMER NEED
I want to know more about the Altima,
β but the dealership is closed right now or
the sales person is unavailable.β
image: http://www.cameronconstruction.com/garff-nissan/ 8
9. SOLUTION.
Give customers
accurate information on
the lot when dealers are
busy or closed.
http://www.autoblog.com/2011/08/08/nissan-first-to-place-qr-
codes-on-window-stickers-ahead-of-2013/
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15. CUSTOMER NEED
β Does the Versa really have the most
room for a car in its class? β
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16. SOLUTION.
Put people in the car in
a fun, meaningful way.
- Solution was designed with mobile as a priority given the demographic
- Prove Versa has "room for anything" with supporting facts
- Put users in the car virtually with a "first-person" experience
- Make it accessible through a browser based solution
- Make it fun!
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17. OUR APPROACH.
What really made the
Versa experience
compelling is that we
told the story
contextually.
- Created moments of self expressionΒ
- Posed Questions: Can my 6 ft buddy fit in back?
- Transformed "room for anything" into "room for me"
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23. CUSTOMER NEED
β IΚΌll never be a race car driver.
But man, IΚΌd love to get on
that track and in those cars.β
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24. SOLUTION.
Speed needs to be experienced.
In a place that shows the cars. Shows them off, while
showing everyone else up. And puts people behind the
wheel so they can not only see, but feel what speed truly is.
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