From Barre Hardy presentation at the Digital Marketing for Financial Services Summit. "Adopt Agile Marketing to Keep Pace with the Speed of Digital" 1. The times, they are a-changin’ Digital disruption requires exponential speed in action and reaction 2. The new reality is digital More digital, mobile, personal services are table stakes 3. The disconnect: 60% of consumers report they do not have a personal connection to their bank. 47% of banking executives rate their institution’s ability to deliver a personalized experience as “excellent”. 4. Financial Services marketing is getting squeezed Internal & external challenges make change necessary INTERNAL • Lengthy go-to-market process • Marketing siloes • Increasing work volume • Ever-changing environment EXTERNAL • Customer Demands • Regulations • New Competition 5. Agile marketing is a smart choice Transform your marketing to respond to change 6. Let’s do the math… TimeTrade 7 Data + Customer + Experience + Digital Experience = Agile 7. Agile Marketing: a data-driven, iterative approach • Achieve better performance • Execute more effectively • Champion the customer 8. Agile elevates Performance 1. Empowered Teams 3. Focus on Quality 2. Focus on Customers 4. Rapid Learning Cycles