HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
CMH -MBA in Luxury Brands Management : our new specializations
1. Educating future decision makers at the highest level of International Hospitality Management,
Tourism, Luxury Brands and International Affairs, has been our challenge for over 35 years"
2. ABOUT US
"The MBA in Luxury Management will allow Luxury lovers to better understand the world of
Luxury and its various business fields, its culture, its expertise and excellence.
Chaired by Alain HERMELIN, it has a partnership with EAC Group, School of Art and
Culture, art market and luxury industry and ING - National Institute of Gemology, chaired by Claude Vivier Le Got.
Our Group develops international exchange programs in Europe, South-Eastern Asia, and Russia, in partnership with companies and
corporate universities.
Our strengths:
Innovative and responsive teaching syllabus (MBA) A multicultural environment (41 nationalities)
Direct involvement in the industry Innovative communication tools (web TV)
Highly qualified affiliate professors European and International recognition of our
Professional and individual coaching degrees
5. OUR NEW SPECIALIZATIONS
International SPA Trade market in gems
Resort management Communication & events
Health management management
Digital Marketing Multimedia & Web TV
Augmented Reality in the luxury industry
E- Reputation Sustainable luxury
management Artketing
Jewelry management Managing heritage
Cultural management taxation
Management of arts
6. CONSULTANCY PROJECTS & PROFESSIONAL THESIS
Creating a SPA for the brand L’Occitane
Implementation of a luxury store in a 5 stars hotel, in Dubai, using Robotics
Oeonotourism in California
Virtual reality in the luxury industry
Fragances & scents a luxury experiences in the hotel industry How to launch & market
a non alcoholic bubble drink : Bulles de Cristal Rosé
Design hotels and new multidimensional concepts
Digital developments in hospitality
Reputation management in the service industry
How augmented reality is impacting the business