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“15 Paid and Free Ideas to Distribute Your Content”

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Content Marketing Institute
Content Marketing Institute

“15 Paid and Free Ideas to Distribute Your Content” Barbra Gago, Director of Strategy, Left Brain DGA Okay, you’ve developed the content … now what? Some people out there think that if you develop great content, you don’t need to market it. This couldn’t be further from the truth. Great content also needs a great marketing plan. Strategy expert Barbra Gago will blitz through 15 minutes with an idea every minute that will take your content from the unseen to seen.

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15 Ways to DISTRIBUTE Content. But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com
THOUGHTFUL DISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
UNIQUE EXPERIENCES We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.
• Your WEBSITE MANUAL • Your BLOG(s) DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS
COMMUNITY DISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS
AUTOMATED DISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS
1. Write a BLOG POST 7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS
THANK YOU! Barbra.Gago@LeftBrainDGA.com

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“15 Paid and Free Ideas to Distribute Your Content”

  • 1. 15 Ways to DISTRIBUTE Content. But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com
  • 2. THOUGHTFUL DISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
  • 3. UNIQUE EXPERIENCES We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.
  • 4. • Your WEBSITE MANUAL • Your BLOG(s) DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS
  • 5. COMMUNITY DISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS
  • 6. AUTOMATED DISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS
  • 7. 1. Write a BLOG POST 7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS