60 CONTENT PREDICTIONS FOR 2015
The line between B2B and B2C content will start to blur as storytelling and the
customer experience become more important than ever. B2B companies will place
more of a focus on telling compelling and interesting stories in a more humanistic and
entertaining way. B2B content marketers will have to be multi-dimensional and more
multi-channel, focusing more on behavior and emotional appeal.
In addition, mobile and multi-device content will become increasingly more important.
I think more and more content will be read on mobile and tablet devices in 2015, so
marketers will have to think about mobile user experience with all of their content and
even create content specific to mobile devices. Wearable technology will also add an
additional layer to providing content user experiences on-the-go.
Senior Content Marketing Manager • Marketo