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60 CONTENT PREDICTIONS FOR 2015
Here are three predictions I’m mulling over for the upcoming year:
We will see a surge in print magazines from brands in 2015. As most brands continue to
focus heavily on digital, smart brands will realize that it is much easier to cut through
the clutter by leveraging “the post” — without much competition at all.
Medium-sized and large businesses will begin to purchase niche media companies be-
cause they thirst to create real relationships with targeted audiences.
We will begin to see well-known publishers and editors of B2B media franchises leave to
be recruited by large B2B brands, with technology companies leading the way.
Joe
PULIZZI@JoePulizzi
Founder • Content Marketing Institute

Publié dans : Marketing
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