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The consumer will become the marketer’s most effective tool. Currently many brands
rely heavily on “traditional” forms of sharing content — i.e., paid advertising space
on Facebook. In the future, marketers will increasingly use consumers as brand
ambassadors. To earn this unwritten title, they would have already bought in to the
brand due to the sharing of content, buying a product, or joining the company’s social
media community. Brands will build communities where these brand ambassadors can
access content and share it with others.
Senior Content Producer • Lush Digital Media

Publié dans : Marketing
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