60 CONTENT PREDICTIONS FOR 2015
Content marketing success will depend
more than ever on the strength of the
collaboration between the marketing and
creative teams. It will equally depend on
these stakeholders’ ability to translate their
joint perspective into visually rich content.
It takes a village to build truly impactful
content that drives results.
I can see campaigns emerging that
encompass a variety of content (video,
design, copy) all with a common focus.
Those who plan ahead well and are
strategic in nature will reap the benefits.
CEO • Brafton
VP of Content