60 CONTENT PREDICTIONS FOR 2015
As “branding” ascends as a marketing
priority, digital leaders will use a smart
mix of videos, blogs, and design to define
and differentiate themselves. Tone and
style will transcend every channel with a
consistency we haven’t encountered before.
Successful content marketing will, more than
ever, come as a result of conceiving of and
creating the content and user experience as
one. Gone are the days when web design and
content can be effective in silos.
Marketing Director • Brafton