60 CONTENT PREDICTIONS FOR 2015
Four-dimensional content will emerge as a strong business case for investment.
This includes creating bespoke content for specific individuals only — the
influencers. Or creating content with an evergreen functionality far greater
than traditional content — e.g., utilizing many data resources at once, such as
Amazon Echo hardware or creating content that constantly updates. This comes
at the same time as publishers starting to use their own content as the native
advertising opportunity for any brand to sponsor, based on targeting specific
readers with personal recommendations.
Content Insights Lead • Adjust Your Set