60 CONTENT PREDICTIONS FOR 2015
I think all content marketing innovation will be driven by one overwhelming factor:
exploding information density on the web. The challenge of cutting through this
density and holding on to customer “mindshare” will force us to evolve our strategies.
In 2015, I’ll be looking for breakthroughs in content formats (interactive video?), an
emphasis on extreme, heroic content (movie-quality), and an acceleration of the trend
of marginal content producers falling by the wayside as the cost to compete increases
in many sectors (i.e., declines in “free” Facebook reach).
Executive Director • Schaefer Marketing Solutions