In the past, quantity of content has been a large focus -- trying to
publish as much content as frequently as possible. In 2014, there
will be a large shift to quality driven both by Google’s algorithm
changes to reward unique quality content, as well as a greater need
for marketers to differentiate from each other as content marketing
goes mainstream. As a result, we will see a heavier emphasis on being
unique, adding value, annotating, and ultimately the convergence of
curated and created content.