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In the past, quantity of content has been a large focus -- trying to
publish as much content as frequently as possible. In 2014, there
will be a large shift to quality driven both by Google’s algorithm
changes to reward unique quality content, as well as a greater need
for marketers to differentiate from each other as content marketing
goes mainstream. As a result, we will see a heavier emphasis on being
unique, adding value, annotating, and ultimately the convergence of
curated and created content.
Pawan Deshpande
@TweetsFromPawan
CEO
CURATA
contentmarketinginstitute.com

#cmipredictions

Publié dans : Business, Technologie
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