Brand marketers, whether B2C or B2B, will need to focus more on impact
and less on reach in 2014. While studies show that most brand marketers
believe their content can, and should, drive new leads, successful brand
marketers are already having influence on the majority of the
new business they obtain.
In regards to distribution, brand marketers will continue to rely less on
search as they realize that not only is Google a competitor, but their
prospects and customers are smarter and more empowered.
Content Marketing Director