More content marketers will realize that “story” is everything. Without
a coherent story to bring together the message, all they have is more
disconnected dots, more noise, and more confusion.
Related prediction: Realizing this, more laid-off journalists will recreate
themselves as brand journalists.
Related prediction: A few enlightened content marketers will see that “less is
more” and free themselves from their onerous editorial calendars. They will
publish less but more substantial content that works harder and lasts longer.
white paper writer