Bigger success, less content. That’s the motto I expect to see more
and more content marketers embrace in 2014. With more and more
organizations taking a more strategic approach to driving sales
and higher-quality leads, we’ll see brand marketers create content
brands designed to build subscription-based relationships with a
loyal audience. Subscriptions that demand higher-quality content,
delivered consistently and shared widely.
Author of Brandscaping & Marketing Speaker