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13 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
WEBSITE ARTICLES 
THE PLAY:
Your website is your home turf – the place where your best content, your brand advantage, and your unique
business perspective should all come together to demonstrate your worth to consumers. Every article you publish
on your site should reflect the value proposition you offer, and should strive for optimal engagement. Though your
site visitors may only represent a small component of your content marketing audience, if you use the platform to
deliver a memorable experience, they’ll recognize the benefit of spending their precious time with your business.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
79%
81%
87%
79%
87%
56%
55%
58%
50%
56%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Website Articles

Publié dans : Marketing
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