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3 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
SOCIAL MEDIA CONTENT
 
THE PLAY:
For the second year in a row, the top tactic content marketers are leveraging is social media content – no
surprise, considering how entrenched social networks have become in the lives of consumers and brands
alike. No matter what the special interest is, chances are there’s a devoted social community out there
somewhere, just waiting for content worthy of their attention – making this channel ideal for engaging them in
meaningful, relevant brand conversations.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
93%
90%
92%
94%
97%
50%
66%
66%
64%
70%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Social Media Content

Publié dans : Marketing
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