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31 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
PRINT MAGAZINES
 
THE PLAY:
With businesses increasingly shifting their focus, and funding, to delivering content online and on mobile
devices, print magazines have become a wide-open playing field. Given the opportunity to capture
attention with vivid visuals and high-quality writing, and the ability to accommodate a wide range of
creative storytelling techniques, it may come as a bit of a surprise to see that so few marketers are taking
advantage of this powerful and proven content marketing tactic.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
36%
41%
42%
35%
49%
36%
57%
32%
63%
42%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Print Magazines

Publié dans : Marketing
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