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37 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
MOBILE APPS
 
THE PLAY:
Think of mobile apps as ever-present content companions – tiny tools that enable on-the-go consumers
to access helpful information, interact with friends, accomplish necessary tasks, and engage in whatever
interests them, whenever and wherever they want to do so. By providing a fast track to achieving their goals,
apps give brands the chance to play the hero in the customer’s journey of discovery. And since every download
is an opt-in invitation to engage, the impact of your content marketing is more measurable.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
28%
43%
33%
27%
36%
49%
59%
47%
34%
44%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Mobile Apps

Publié dans : Marketing
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