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43 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
PODCASTS
 
THE PLAY:
What do you get when you combine sound, expert insights, a little food for thought, and a distinct brand
voice (literally)? You get the podcast, a stimulating, strategic content format that listeners can take with them
wherever they go – online or off. Focus your podcasts on a niche topic that your brand is uniquely passionate
about, and you’ll create a one-to-one conversation that your audience will truly look forward to immersing
themselves in, again and again.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
23%
21%
27%
25%
19%
40%
51%
43%
41%
41%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Podcasts

Publié dans : Marketing
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