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7 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
BLOGS 
THE PLAY:
Blogging is one of the most fundamental points of entry into the content marketing game: It’s a versatile
technique with a lot of creative possibilities; and although it takes hard work to produce and maintain a
successful blog, it doesn’t require a lot of complicated equipment or technological know-how to get started.
It’s also a powerful means of building an audience for your brand and sustaining their interest over time.
Perhaps these benefits are why 81% of B2B marketers in our 2016 Benchmarks, Budgets, and Trends study say
they are blogging as part of their content program, with other sectors reporting similarly high usage rates.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
81%
77%
74%
84%
64%
59%
53%
69%
48%
69%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Blogs

Publié dans : Marketing
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