HOW CONTENT MARKETING ADDRESSES CONSUMER GOALS
MILLENNIALS ACTUALLY EXPECT BRANDS TO DEVELOP
CONTENT FOR THEM, WITH 80% WANTING TO BE
DIRECTLY ENTERTAINED THROUGH CONTENT MARKETING
Content is becoming increasingly
essential for targeting younger
Interesting content is one of the main reasons
people follow brands on social media.
(Demand Metric, 2014)
61% of consumers say they feel better about,
and are more likely to buy from, a company
that delivers custom content.
(The Content Council, 2011)