In 2015, 48% of B2B marketers
have a content marketing strategy,
and 35% of B2B marketers have
documented their strategy.
(Content Marketing Institute, 2015)
Four out of five marketing leaders
have integrated content into their
advertising programs, typically as
part of their brand messaging.
(Content Marketing Institute
Executive Forum Research, 2014)
Brands are learning how content can
strategically be used to unite and support
the efforts of sales, marketing, and other
WHY BUSINESSES NEED CONTENT MARKETING
48% OF MARKETERS SUPPORT
3 TO 5 BUYING STAGES WITH
DEDICATED CONTENT, AND
52% OF MARKETERS SUPPORT
2 TO 4 ROLES AND BUYER PERSONAS
WITH DEDICATED CONTENT.
Marketing Community, 2014)