Working and leading smarter with ESNs - a successful grassroot initiative at Siemens Healthineers

Claudia Mayer, HC CC DE IPP
Page 1 | Restricted © Siemens Healthcare GmbH, 2016
Working and leading smarter w/
Enterprise Social Networks?
Restricted © Siemens Healthcare GmbH, 2016
A successful grassroot initiative at Siemens
Healthineers
Presentation at IOM Summit 2016, Cologne, Sept 2016

As it was: Summer 2014
User numbers are
continously rising!
Awesome use
cases!
Great success stories!
ROI?
Business
Benefit?
Siemens Healthineers employees and
executives
Siemens Social Network,
Owner Feedback
Easy to use!
To complicated! Is
not part of my
processes!
Am I allowed
to use SSN?
There´s no one in I
know.
SSN? Only
meaningless
chit-chat!

Siemens Social Network (SSN) seemed to be like a waste
land…
 C. Mayer, privately owned

What might be the reason? What do the experts think?
Process-
integration
Reach
Leadership
„The more the executives advocate and
use internal collaborative technology, the
more it will be embraced and adopted by
the employees. There is a high correlation”
| Vin Jones, vinjones.com4

Is this true? Are these also our roadblocks? Can I validate this?
• Missing
prozess
integration
• Reach
• Leadership

I also learned:
Our traditional communications and change means have failed to
raise participation
“The greatest danger in times of
turbulence is not the turbulence
– it is to act with yesterday’s logic.”
| Peter Drucker

I´ve been asked so often: „How do others use SSN?“
Wir show and explain: Good-practices, good-practoces,
good-practices, …
Employee participation: challenges
Collecting team know-how
Product launches
Knowledge compendia at SSN
Connection Field and Back-Office
A CEO „on-the-road“ and his posts
Top management in discussion at SSN
Organisational changes Townhalls
Project management w/ SSN
Shift book via SSN
* SSN = Siemens Social Network
FAQs
… and ore

Good-practices are in focus of our prgramm
„Accelerate: Doing business smart – doing it digital“
• I collect them:
in a co-creative database
• I present and explain them:
in webinars / MOOCs for executives and
employees
• I show tipps and tricks via SSN
• I make them common practices
by integrating them into processes and new
ways of working like WOL
• …and I keep on consulting,
consulting, consulting

What I´ve achieved so far
• Around 50% percent of all Siemens Healthineers
employees is now an avctive member of SSN
• Numbers are rising
• SSN is used more purposefully and
• The importance of proper community
management for successful communities
is increasingly understood and applied

Next steps
• Enhance community management trainings
and
support
• Establish a self-organized , voluntary guides
network to amplify trainings and support

Thanks!
• 2015 – to date see above
• 2011-2015 Team lead Siemens Healthineers Intranet team, stepped back because of family
reasons.
• 2008-2011 Team lead Internal Communications, Siemens Corp. Legal and Compliance
• 2003 - 2008 Team lead Internal Communications, Siemens Corp. Technology, Information &
Communication Research
• 2000 - 2003 Team lead Internal Communications, Siemens Corp. Technology,
Standardization & Regulation
• 1988 - 2000 Internal Communications for Standardization/Standardization Expert
Information Communication Technologies, Siemens Business Services,
Siemens Information & Communication Products, Siemens Nixdorf AG, Nixdorf AG
Set-up of one of the first intranets at Siemens, first participation in internet news groups, first
community management.
 Siemens Social Network (SSN)  Wikisphere |  Twitter  LinkedIn
 Tel. +49 172 211 3843  Email: claudiamayer@siemens-healthineers.com
Cross-company work:
• Benchlearning project „Digital
Workplace“ w/ Audi, Volkswagen, Bosch,
Continental, Daimler, …
• „Self-organization in big corporations“
w/ Deutsche Bahn, Allianz, Airbus,
Deutsche Telekom, …
Member of Siemens Grains
Main communities I manage:
• Lead smarter with SSN, and Wikisphere
• Work smarter with SSN, and Wikisphere
• Community Gardeners
• Connect & Integrate
• Digital Workplace & Social Collaboration
(co-moderation)
• Working-out-loud
Massive Open Online Courses I hold
• „The digital company – lead/work
smarter with SSN, Wikisphere and the
like“
• Community management
• How to support your top management
using SSN
Intrapreneur & catalyst
for New Ways of Working and Leadership in the Digital
Company
(e.g. virtual collaboration, knowledge management, Enterprise Social Networks)
Corporate community/collaboration manager for Siemens Healthineers

Back-up

Siemens company structure

Gesundheitsversorger vor viele Herausforderungen

Siemens Healthcare

Sharepoint
Collabora-
tion Sites
… und nutzen neue Mittel der smarten Führung und
Zusammenarbeit:
Enterprise Social Networks bei Siemens
X X

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