A deck on how findings gleaned through working on a wiki (http://comm215.wetpaint.com/page/New+Zealand) about digital media in New Zealand can help organisations, even those from other countries, effectively communicate with their target audiences in New Zealand A copy of the deck accompanied by an aural presentation can be found at http://www.youtube.com/watch?v=G7s0Fp4j-L4

1. REACHING OUT TO NEW ZEALANDERS Digital Media across Asia Bob Ong|Joan Low|Katherine Kee|Leong Seek Fong

2. thechallenge a question: how to engage

3. oneapproach use traditional media press television radio

4. sometrends Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University nz rating of information sources: the internet is highly rated as an important source of information

5. sometrends Source: The Internet in New Zealand 2009 Report, Institute of Culture, Discourse & Communication, AUT University Age Group Ethnicity Income Gender Area nz technology penetration

6. sometrends behaviour of nz online users Content Sharing & Uploading 77% Share photos 61% Upload photos 59% Share links 39% Share video 31% Upload music 24% Upload video Blogging & Reading Blogs 49% Read blogs 17% Create blogs Online Word of Mouth 64% Read consumer reviews 55% Rate something 31% Submit reviews Social Networking 62% Browse profiles 45% Create profiles 48% Join friend finder sites

7. sometrends Source: Experian Hitwise, Facebook Driving Industry Growth, http://weblogs.hitwise.com/alan-long/2009/12/facebook_driving_the_industry_1.html nz growth in social media

8. analternativeapproach use social media social networking sites microblogs

9. analternativeapproach use social media blogs forums

10. impactonsociety case study of thenew zealand internet black out: social movement to protest unfair law amendment encouraged people to blacken profile photos amendment was abolished in the end

11. impactongovernment case study of thefamilies commission: started a forum called the couch enables it to get feedback on family policies fosters collaboration

12. impactonbusiness case study of giapo: gelato shop in Auckland used a corporate blog, youtube, facebook, and twitter gained many fans and followers even before brick-and-mortar opening

13. ourinterviewees simon young: social media consultant blogger jack yan: mayoral candidate media mogul

14. gainedinsights from simon young: traditional media and social media are complementary traditional media provides possibly biased views social media provides additional perspectives

15. gainedinsights from jack yan: nz businesses embrace media democratisation government bodies accept social media but individual politicians fear it nz government users worry about being too casual and transparent

16. ourevaluation new zealand’ssocial media landscape: highly self-governing very community-based embraced by the government

17. ourevaluation new zealand’ssocial media landscape: conducive engaging vocal

18. quickguide how to engage: use the right social media channels be prudently transparent complement with traditional media where appropriate