1.
Design Thinking and
Human centred design
Tackling society’s most complex challenges by putting
people and communities at the centre of the design process

2.
Darren Menachemson
Principal, ThinkPlace
Executive Director, the ThinkPlace Foundation
@thinkplace

3.
What is design thinking and HCD
(and why should you care)?

4.
Design thinking is a way of looking at the world.
Human centred design is a method –
processes, techniques, rules of thumb - that you
use to “do” design thinking

5.
It looks at complex things
from the perspective of the
people who will use or be
affected by them.

6.
From this… Channels
Roles
ProcessInfo
Legislation
Organisation
Culture Functions
People
Interactions
Users

7.
…to this
Channels
Process
Info
Tech
Experience

8.
It tolerates ambiguity and
doesn’t try to reach clarity or
agreement too quickly.

9.
It urges explorative and
evaluative research, to build
understanding and empathy.

10.
It brings many voices and
perspectives together, and
gets them working.

11.
It prototypes, experiments,
fails, learns, and iterates.

12.
It reframes challenges to
force fresh thinking.

13.
You can apply design at the system level…

14.
the program/service level…

15.
And the product level…

16.
Name of last doctor you saw

17.
Needs/preferences
Emotion
al
response
Actions
and
activities
Understanding and
interpretation

18.
Needs/preferences
Emotion
al
response
Actions
and
activities
Understanding and
interpretation

19.
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
(Based on Doblin Group DVP model)

20.
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Measurable
Grounded in competencies
Partner/stakeholder aligned
Ethical
Compatible
Sustainable
Feasible business model
Strategically aligned

21.
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Measurable
Grounded in competencies
Compatible
Ethical
Partner/stakeholder aligned
Sustainable
Feasible business model
Strategically aligned
Timing
Legislation
Budget
Technology
Regulation

22.
Desirable Viable
Possible
Needs
Preferences
Habits
Norms
Beliefs
Networks
Culture
Fears
Aspirations
Timing
Legislation
Budget
Technology
Powerful
ideas
Measurable
Grounded in competencies
Compatible
Ethical
Partner/stakeholder aligned
Sustainable
Feasible business model
Strategically aligned
Regulation

23.
Gradian Health Systems, 2015
Reliable power
Trained
professionals
Easy supply of
parts
Easy supply of
oxygen