Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
How to Generate a Higher ROI
with Amazon Marketing Services
A m a z o n V e n d o r C o u r s e
Logistics
Session Recording Will Be Sent Next Week
Q&A Following the Presentation
Submit Questions In the Chat Box to the ...
OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 300+ Active Retail Clients
• Top 50 faste...
Poll For The Audience…
Are you currently utilizing Amazon Marketing Services?
A. Yes, consistently
B. Yes, but not to its ...
David Cooley
Marketplace Channel Analyst
 Head of AMS Program Development at CPC Strategy
 Senior Amazon Analyst for bot...
Course Overview
• What is Amazon Marketing Services – “The Basics”
• Ad Placement within the Amazon SERP
• Leveraging Head...
What is Amazon Marketing Services – “The Basics”
Definition:
“AMS is an advertising solution primarily for Vendors, and se...
What is Amazon Marketing Services – “The Basics”
Headline Search Location
*Appear above all organic search results at the top of the SERP, below the search bar.
Product Display Location
*Appear in the bottom right corner of a product detail page below the Buy Box.
Sponsored Products Location
*Appears on the right rail on the side of the SERP.
Sponsored Products Location
*Appears occasionally at the top of the SERP above all organic rankings BUT BELOW any
Headline...
Sponsored Products Location
*Appears at bottom of SERP below organic search results.
Purchase Funnel
Leveraging Headline Search Ads to Increase Visibility
Ad Placement
Top of the SERP above all organic search results and ab...
Leveraging Headline Search Ads to Increase Visibility
Traffic Destination
Custom URL
• A custom landing page created by en...
Headline Search Pages
Creating A Custom URL
Copy / Paste URL
Utilizing Product Display Ads to Target Competitors
Ad Placement
Bottom right corner of a product detail page, below the B...
Product Display Targeting
Product Targeting
Interest-Based Targeting
Sponsored Products Through AMS
Ad Placement
Right Rail on the right side of the SERP, at the bottom of the SERP below all ...
Sponsored Products Suggested Keywords
Sponsored Products Own Keywords
Headline Search
• Amazon Brand Page
• Custom URL
Product Display
• Product Targeting
Sponsored Products
• Advertise Top Se...
Questions for David?
Submit your questions in the chat box on the right
cpcstrategy.com/amazon-evaluation
www.CPCStrategy....
Amazon Marketing Services
Prochain SlideShare
Chargement dans…5
×

Amazon Marketing Services

5 830 vues

Publié le

In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.

Publié dans : Commerce de détail
  • Soyez le premier à commenter

Amazon Marketing Services

  1. 1. How to Generate a Higher ROI with Amazon Marketing Services A m a z o n V e n d o r C o u r s e
  2. 2. Logistics Session Recording Will Be Sent Next Week Q&A Following the Presentation Submit Questions In the Chat Box to the Right More Resources In the Handouts Section to the Right T O D AY ’ S S P E A K E R S David Cooley Marketplace Channel Analyst CPC Strategy Jeff Coleman Director, Account Management CPC Strategy
  3. 3. OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 300+ Active Retail Clients • Top 50 fastest growing company in San Diego 3 years CLIENTS About CPC Strategy SOLUTIONS • Retail-focused Paid Search (PPC) • Google Shopping Management • Shopping Channel Management • Amazon Sales Acceleration
  4. 4. Poll For The Audience… Are you currently utilizing Amazon Marketing Services? A. Yes, consistently B. Yes, but not to its full potential C. No, I need to learn more about AMS D. Not utilizing AMS at all
  5. 5. David Cooley Marketplace Channel Analyst  Head of AMS Program Development at CPC Strategy  Senior Amazon Analyst for both Vendor & 3P Sellers  Head of AMS Education Program at CPC  Leader in AMS Strategy Meetings
  6. 6. Course Overview • What is Amazon Marketing Services – “The Basics” • Ad Placement within the Amazon SERP • Leveraging Headline Search Ads to Increase Visibility • Utilizing Product Display Ads to Target Competitors • Sponsored Products Through AMS • Q&A
  7. 7. What is Amazon Marketing Services – “The Basics” Definition: “AMS is an advertising solution primarily for Vendors, and select 3P Sellers to enhance their brand discoverability and drive demand for their products sold on Amazon.com through three different types of Ad placements” Depending on the Campaign type, AMS allows a user to control everything from which Keywords to bid on, which ASINs to target and advertise against, ad copy and content for ads, and even customization of Amazon Brand Pages
  8. 8. What is Amazon Marketing Services – “The Basics”
  9. 9. Headline Search Location *Appear above all organic search results at the top of the SERP, below the search bar.
  10. 10. Product Display Location *Appear in the bottom right corner of a product detail page below the Buy Box.
  11. 11. Sponsored Products Location *Appears on the right rail on the side of the SERP.
  12. 12. Sponsored Products Location *Appears occasionally at the top of the SERP above all organic rankings BUT BELOW any Headline Search Ad.
  13. 13. Sponsored Products Location *Appears at bottom of SERP below organic search results.
  14. 14. Purchase Funnel
  15. 15. Leveraging Headline Search Ads to Increase Visibility Ad Placement Top of the SERP above all organic search results and above the fold Targeting Keywords (2 different types) • Suggested Keywords Keywords suggested by Amazon based on popular search queries that are relevant to the products within your brand • Your Own Keywords Keywords you enter on your own Seller Availability • Vendors Purchase Funnel • Top of the Funnel
  16. 16. Leveraging Headline Search Ads to Increase Visibility Traffic Destination Custom URL • A custom landing page created by entering 3 or more ASINs in the Amazon search bar, separated by a “ | ” symbol • Take the URL from the search results and copy/paste it in the appropriate location when creating your AMS ad Best Selling Products Page • A landing page featuring your brand’s best-selling products AMS Brand Page • Brand page allows customizable features such as a Hero Image, Hero Product, a Selection of Best Sellers, a Text Box • Most popular landing page because a seller can showcase their entire catalog
  17. 17. Headline Search Pages
  18. 18. Creating A Custom URL
  19. 19. Copy / Paste URL
  20. 20. Utilizing Product Display Ads to Target Competitors Ad Placement Bottom right corner of a product detail page, below the Buy Box and Other Sellers Targeting (2 different types) • Product Targeting Show on detail pages of products you are specifically targeting • Interest Based Show up on detail pages of products for customers who share the interests you select Seller Availability • Vendors Purchase Funnel • Bottom of Funnel Traffic Destination • Product Detail Pages
  21. 21. Product Display Targeting
  22. 22. Product Targeting
  23. 23. Interest-Based Targeting
  24. 24. Sponsored Products Through AMS Ad Placement Right Rail on the right side of the SERP, at the bottom of the SERP below all organic results, and occasionally near the top of the SERP above all organic results Targeting (2 types) • Automatic - Content Driven Available only for 3P Sellers • Manual - Keyword Driven Available to 3P Sellers and Vendors Seller Availability • Vendors and 3P Seller Traffic Destination • Product Detail Page
  25. 25. Sponsored Products Suggested Keywords
  26. 26. Sponsored Products Own Keywords
  27. 27. Headline Search • Amazon Brand Page • Custom URL Product Display • Product Targeting Sponsored Products • Advertise Top Selling Products Where To Start?
  28. 28. Questions for David? Submit your questions in the chat box on the right cpcstrategy.com/amazon-evaluation www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com Apply For A Free 60 min. Channel Evaluation David Cooley Marketplace Channel Analyst

×