1.
How Top Ecommerce Merchants
Approach Cart Abandonment
THE Q4 ECOMMERCE BRAND ACCELERATOR VIRTUAL SUMMIT

2.
Tuesday, September 25th
10 - 10:45 AM PT
● CPC Strategy: Maximize Conversions by
Balancing Your Ecommerce and Amazon Strategy
11 - 11:45 AM PT
● Trustpilot: Optimizing the Path to Conversion
Leveraging Social Proof to Increase Sales
12 - 12:45 AM PT
● Nielsen Visual IQ: Crossing the New Digital
Divide: Your Guide to Marketing Effectiveness
Wednesday, September 26th
10 - 10:45 AM PT
● AdEspresso: 6 Ways To Retarget Audiences Using
Facebook Ads To Maximize Revenue During Q4
11 - 11:45 AM PT
● Privy: How Top Ecommerce Merchants Approach
Cart Abandonment
Summit Details

3.
● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator
Today’s Logistics

4.
Josh Mendelsohn
VP of Marketing
Today’s Speaker
@privy

5.
● The state of abandoned carts from a merchant perspective
● The common approach and what’s wrong with it
● Why continuous list growth matters
● Looking for pre-abandonment signals and how to intercede
● Cart abandonment email best practices
Today’s Agenda

6.
The State of Abandoned Cart
for Merchants

7.
72%of merchants consider reducing the number of
abandoned carts to be one of their top challenges
Source: Privy Merchant Cart Abandonment Research

8.
Less than 3%
of merchants don’t
see abandoned carts
as a challenge
Source: Privy Merchant Cart Abandonment Research

9.
Why do shoppers abandon their carts?
Not ready
to buy
Delivery &
Shipping
Fees
Get
Distracted
PriceCheckout
Process
Looking for
Coupons
Delivery
TImes
Have to
Create an
Account
31.41%
12.50%
10.90%
6.41% 6.09%
2.56% 1.92% 0.96%
Source: Privy Merchant Cart Abandonment Research

10.
What really happens: One second you’re shopping and then...

11.
Abandoned cart emails
are the most widely used
mitigation strategy

12.
recovered at least 4% of their
abandoned carts on average
recovered 3% of their
abandoned carts on average
Businesses with average order
values of between $100-$500
Businesses with average
order values under $50
Abandoned Cart Emails Actually Work
Source: Klaviyo Cart Abandonment Report

13.
What tactics are you using to
reduce cart abandonment?
Abandoned Cart
Emails
Retargeting
Ads
Cart Saving
Pop Ups
65%
12% 8%
One Click
Checkout
8%
Source: Privy Merchant Cart Abandonment Research

14.
Only 18%of merchants vary their abandonment strategy
based on the value of what is in a shopper’s cart
Source: Privy Merchant Cart Abandonment Research

15.
The Most Common Approach

16.
Visitor Shop Add to Cart Checkout Buy
The Standard Shopper Funnel

17.
Visitor Shop Add to Cart Checkout Buy
Most abandoned cart strategies are actually focused on
checkout abandonment, NOT cart abandonment.
Unknown Shoppers
Email captured in
checkout flow
Send abandoned checkout emails
to anyone who enters their email in
the checkout flow

18.
Visitor Shop Add to Cart Checkout Buy
The effective strategies, however, are focused on converting
unknown visitors to known contacts throughout the funnel.
Sign up offer with
email capture
Send abandoned cart emails to anyone
who has filled out a form, ever.
Pre-abandonment displays
and offers with email capture
Email captured in checkout flow

19.
Visitor Shop Add to Cart Checkout Buy
Once shoppers are known contacts, you can create targeted
offers throughout the funnel and send abandoned cart emails.
Featured products with add to cart
in displays without form
Send abandoned cart emails to anyone
who stalls at this stage
Offer discounts/messages based on
cart value without form

20.
Transform Your Eligible Pool of Recipients

21.
Focus on Continuous List Growth

22.
Active vs. Passive Forms

23.
Active vs. Passive Forms

24.
Homepage Footer Blog PriceProduct Page
Take Advantage of Relevant Forms and Displays Across Your Site

25.
Incent People to Sign Up Throughout the Funnel

26.
Tie Your Traffic Drivers to Your On-site Displays for Consistency

27.
Find the Right Offer for Your Brand

28.
Look for Pre-Abandonment
Signs & Intercede

29.
Signs of Abandonment
● Exit intent with any cart value
● Long time on site without a
purchase

30.
One Size Fits All Cart Saver
● Triggered by Exit Intent
● New contacts only
● More than a 40% redemption rate

31.
High Value Cart Saver
● Triggered by Exit Intent
● About 50% redemption rate

32.
Send Basic Cart Abandonment Emails

33.
The First Email:
It’s all about timing.
Your first abandoned cart email is
really a reminder that the shopper
has left something in their cart and
giving them a gateway to complete
their purchase.
This means urgency is important and
an email should be sent within the
first 1-2 hours after abandonment.

34.
A single email can dramatically improve your recovery rate.
● Make your email timely and
straight to the point
● Keep your cart recovery email
“on brand”
● Give your shopper an easy path
to their cart
● Be transparent about why they
are getting the email

35.
The First Email: Keep it Simple, Timely and Relevant

36.
Sending more than one cart recovery email can
drive a lot of incremental sales.
Source: Omnisend

37.
Include your most
popular products
1
Add a testimonial
2
Consider offering
a discount
3
Build on Your Initial Email to Add More Value

38.
Build on Your Initial Email to Add More Value

39.
Key Takeaways

40.
● Thinking about cart recovery only at the
time of abandonment is not enough
● Combining on-site and email helps you
reduce abandonment and increase recovery
● Building a series of cart recovery emails
can materially impact your business
Key Takeaways

41.
● Speed to results
● Ease of use, regardless of skill level
● Design and customization capabilities
● Wide array of use cases
● Targeting rules
● No IT involvement needed
● Integrations with key platforms
● Training and support team
Upgrade using the code CPC30 and get 30% off your first three months of our Plus
or Commerce plans for Targeted Displays
About Privy: Targeted Displays and Automated Emails to Drive List
Growth and Reduce Abandonment

42.
Josh Mendelsohn
VP of Marketing
Questions for today’s speaker?
@privy | josh@privy.com

43.
“I run multiple cart saver campaigns based on
order value and cart value... Right away when I
launched these cart savers we saw a pretty nice
reduction in our abandonment rate…
You send multiple emails to try to save carts, but
hitting them with a cart saver before they even
get a chance to abandon has been really
effective.”
Jeremy Mallison
Director of Digital Strategy at Zutano