Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
3. Overview
Founded in 2007
Recognized as a Google Premier Partner
400+ Active Retail Clients
Top 50 fastest growing company in San Diego
DELIVERING LASTING RESULTS FOR OUR CLIENTS
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
About CPC Strategy
5. Paid Search Monitoring
Protect your most valuable traffic.
Automatically detect trademark bidders by
monitoring all the major search engines.
Remove non-compliant ads in just a few clicks.
.
Add keywords, locations, and search frequencies
for full coverage.
www.brandverity.com
6. Agenda
•Paid Search: Business Intelligence vs. Compliance Monitoring
•What problem does Compliance Monitoring solve?
•Why you should care?
•What can you do about it?
•Live Q&A with Paid Search Experts
10. Search Intelligence vs. Compliance Monitoring
Paid Search Monitoring
A program to track activity on search terms across geographies, times of day, keywords
to protect a company’s investment in paid search.
Compliance MonitoringSearch Intelligence
23. Why you should care?
● Control the SERP
● Bad actors driving up CPC and driving down CTR
● Branded search terms are valuable, high converting traffic
● Paying unearned commissions to partners
25. What you can (and cannot) do about it?
1. The Danger of Handshake Agreements: 1-800-Contacts
2. Search Engine Trademark Rules Overview
a. Simple walk through of the Google take down
process
3. Manual Monitoring
a. You might be losing traffic to trademark bidders if:
i. Sudden drop is impression shares
4. Automated Monitoring
a. Global reach, granular details
b. Actionable data to drive immediate results
c. Streamlined review and bulk submissions
26. Are People Stealing Your Branded Traffic?
Set up a demo account and see real paid search data based on
your prefered search engines, keywords, and the devices you target.
FREE DEMO
bit.ly/brandverity
27. Questions For The Experts?
Preston Holland
Director of Business Development
Lewis Brannon
Sr. Retail Search Manager