Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends. The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.

1. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET

2. The Ecommerce
Trends Every D2C
Brand Needs to Know

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday morning
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Screenshot
Our Speaker
RUSS DIERINGER
Founder & CEO

7. Agenda
7
(1) Multi-Channel
(3) Delivery Speed
(2) Retail Media

8. What’s the most important growth channel
for your business over the next three years?
● Your own DTC site
● Amazon
● Retailer.com other than Amazon
● Retail B&M stores
● The metaverse
POLL

9. (1) From DTC to Multi-Channel
9
SO MANY GLASSES 😂

10. Investors Pull Back in 2022

11. Historical Ad Model
Breaking Down
“We continue to expect increasing ad targeting headwinds
in 2021 from regulatory and platform changes, notably
the recent iOS updates, which we expect to have a more
significant impact in Q3 compared to Q2.”
-Facebook CFO, David Wehner

12. Allbirds Wholesale Strategy
● Goal: Brand awareness + Performance
Credibility
● Limited assortment per retail
partnership
● Moving slowly and methodically
● Select retailers that match what brand
stands for (premium, sustainable)
● Specific focus on avoiding a price
spiral (97% full price yield)
● First U.S., then Europe, then Asia
● Leverage first-party data with retailers
where possible
Aligning with the Consumer
“(We’re) focused on showing up in front of the right people and meeting a
lot of new people. With that 11% (brand awareness), we're showing up for the first
time for a lot of customers who are going to walk through the doors of these select
partnerships.”
-Joseph Zev Zwillinger, Co-Founder, Co-CEO Allbirds

13. From DTC to Target
distribution
Examples of DTC Expanding to B&M
From ghost kitchen
to Whole Foods
distribution
From DTC to
Walgreens
distribution
From
influencer-driven
sales on Amazon to
mass retail B&M
From Amazon native
to Best Buy
distribution

14. Retailers Want Incremental Growth + Profitability
DTC BrandA
Help them reach
their existing
shoppers not
buying the
category inside
their stores

15. Competing on New Turf
Constrained PDPs
Less fluidity
Less room for operational error
Less granular information
Must invest in retail media

16. Multi-Channel
Selling
Takeaways
(1) Identify which large retailers drive significant
sales for your category of products?
(2) Determine if there are reasons these retailers
can’t sell your products? (e.g. special
assembly service)
(3) Win placement by focusing on incremental
sales and profitability impact to the retailer.
(4) Develop new capabilities to compete on
retailers website and inside stores. (e.g. PDP
constraints, longer feedback loops,
operationally more rigorous)

17. (2) Retail Media Networks

18. Amazon Advertising has generated $18B+ in profits
since 2017 vs. Amazon retail generating only $7.8B
Why every retailer is launching a media network
Walmart, Target, eBay, Macy’s, Nordstrom have all
recently started disclosing retail media ad revenue

19. “I really want to call out the Albertsons Media Collective…We are
several years behind others in that space…Those investments are
going in today, but the returns are going to start happening over
the next couple of years, and it’s substantial. So, those are areas
where investors want to see investment, and that’s exactly where
the money is going.”
-Sharon McCollam, President & CFO, Albertsons
Privacy Too

20. Prioritizing in a fragmented time
Scale
Measurability/Reporting
Retailer Requirements
Audience Quality

21. Screenshot
Non-endemic = leveraging retail media even if
you don’t sell on the retailer’s site
Amazon example:
Retail Media Networks
Kroger example: Partnership with Roku where
advertiser can use Kroger’s targeting data to
reach streaming shoppers.
● Geico Insurance 👉👉👉
● AT&T Fiber

22. Analytics Advantage
Amazon is helping shed light on
cross-channel, cross-funnel attribution
that advertisers can apply to their
retail and marketing strategies outside
of Amazon

23. Screenshot
Screenshot
Screenshot
Retail Media Summary
Funnel: Start each retail media network
with lower funnel activations; move up
funnel as budget grows
Retailers: Start with Amazon and then
expand based on size of business with
other retailers and
scale/quality/reporting/requirements
Spend: Use Amazon as a guide for
percentage of ad spend to GMV
Non-endemic advertising: Drop retail
from retail media networks and evaluate
relative merits vs. other media and
programmatic capabilities; leverage
analytics insights into other areas of your
business
Ads

24. 10-30 Minutes
Gopuff, Doordash, Instant Grocers are becoming
the standard bearers…will not just stay in grocery
(3) Evolution of Delivery Speed
Next-Day & Same-Day Delivery
“The whole purpose of the supply chain
investment is really our ability to delivery all of our
products, parcel and big and bulky, to 90% of the
U.S. population same and next-day” - Craig
Menear, CEO Home Depot
Two-Day Delivery
Amazon is the original standard bearer

25. Examining the Grocery Market

26. Don’t forget about Amazon!

27. What’s enabled this?

28. Amazon Fulfillment > Shopify

29. Screenshot
Delivery Speed Takeaways
Amazon Remains Dominant
Test and Explore with New Models (e.g.
DoorDash, “Buy with Prime”)
Shopify Strategy Lacking

30. 3 Ideas in Summary
Multi-Channel Fulfillment for Growth + Diversification
Shift thinking and accept playing the retailer’s game
Retail Media Networks
Drop “retail” from “retail media networks” and think of these as
unique platforms to reach consumers across their path to
purchase and generate unique analytical insights
Delivery Speed
Identify existing channels that allow you to reach consumers in
minutes or hours vs. days and be creative on new distribution
partners

31. Schedule Your
Consultation
with a D2C Expert

32. Q&A
RUSS DIERINGER
Founder & CEO

33. 33
Stay informed
on the future of
digital marketing
Visit our new content hub
➜

34. Thank you!

35. The 2022 D2C
Summit
DAY 1 - WEDNESDAY, APRIL 27TH
How to Succeed Across Channels with
Omnichannel Marketing
10am PT | 1pm ET
Consumer Data is a Treasure Trove
Put it to Use in Your Lifecycle Marketing
10:35am PT | 1:35pm ET
The Ecommerce Trends Every D2C Brand Needs to
Know
11:10am PT | 2:10pm ET
DAY 2 - THURSDAY, APRIL 28TH
Subscribe Now: How Subscriptions Can Drive
Recurring Revenue & Customer Loyalty
10am PT | 1pm ET
Beyond Email: How Loyalty Programs and SMS Can
Help You Win the Hearts and Minds of Consumers
10:35am PT | 1:35pm ET
Looking to Evolve your Business Beyond D2C? Here’s
the Playbook.
11:10am PT | 2:10pm ET