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Testing technical efficiency of axial flow pumps at BARI
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RFL deploys sales team to drive 
sales through dealer events, 
demonstration program, other 
activities 
Product Product P...
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Demos managed by Barisal Bhola Patuakhali 
CIMMYT 13 7 7 
iDE 15 14 14 
Total 28 21 21 
District Intervention Male Female ...
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?
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Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?

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By Asad Sarwar Qureshi, Samina Yasmin, Nikar C. Holader, Timothy J. Krupnik

Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/

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Boosting Crop Intensification in Southern Bangladesh: How can surface water irrigation be done at scale?

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  5. 5. A. ▪ ▪ ▪
  6. 6. Testing technical efficiency of axial flow pumps at BARI
  7. 7. ▪ ▪ ▪ ▪ ▪
  8. 8. ▪ ▪ ▪ A.
  9. 9. ▪ ▪ ▪ ▪ ▪
  10. 10. RFL deploys sales team to drive sales through dealer events, demonstration program, other activities Product Product Product Supplier (Thai) Dealer s Consu-mers (LSP) RFL Business Model: RFL JUMBO Pump $ $ RFL provides orientation for dealers in product and business knowledge; dealer incentives Field Sales Force Marketing push through billboards, branding of product and outlets, other activities Product CIMMYT / iDE $ Technical support for RFL in product knowledge and application; technology targeting; and model specifications RFL provides installation and After Sales Services (AFSS) support CREDIT:RICHARD ROSE
  11. 11. ▪ ▪ ▪
  12. 12. Demos managed by Barisal Bhola Patuakhali CIMMYT 13 7 7 iDE 15 14 14 Total 28 21 21 District Intervention Male Female Total Bhola LSP + Mechanics + Skill development on AFP 100 0 100 Barisal LSP + Mechanics + Skill development on AFP 261 6 267 Patuakhali LSP + Skill Development on AFP 42 1 43

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