The Emerging
Mobile Ecosystem

Consumers will respond to one-click transactions that process payments in
the background.
Uber’s fast growth is due to lightning-fast consumer adoption, and that’s
because of “Uber-ish delivery”
There is a great opportunity for established retailers, transportation
companies, banks, and others to leverage what’s becoming standard
consumer behavior.
Consumers will respond to …..

With a $40 billion paper valuation, the simple app connecting drivers to
passengers is now worth more than Halliburton Corporation, Aetna, General
Mills, Delta Airlines, Kraft Foods, and Charles Schwab
Uber’s fast growth is due to lightning-fast consumer adoption, and that’s
because Uber does two things very well.
• First, it monetizes downtime. For professional drivers, Uber is a fast,
easy way to find riders. It’s also been a boon for people who’ve lost their
jobs, offering them a way to make money when other jobs are hard to
find.
• Second, Uber provides a seamless payment interface. Riders don’t need
to carry cash or even a credit card, as the entire transaction is handled
via a simple mobile interface.
“It’s like Uber for ____”:

5 Predictions of
How Apps Will Change

1.Apps will get more and more targeted
When companies first began developing apps, they were
multipurpose. If an extra feature or functionality could be fit
into an app, it was. That’s changing. We’re going to see
people going back to the idea of apps as tools, meaning apps
will be created to address very targeted needs.
On the B2C side, the app world is getting more and more
crowded, so the more specific you can make an app, the
easier it is for someone to get the value out of that app.
What’s driving this in the B2E (business to employee) space
is the consumerization of IT. Technology managers charged
with mobile strategies are trying to create natural interactions
for business-focused tools based on what people do daily
with their phones.
Facebook is a great example. After breaking out photo and
chat from what was once an all-in app, it’s training people to
think differently about how they use their devices. We’ll see
more specificity going forward.

2. Apps will get more disposable
Along with apps targeting very specific purposes, businesses
will get more comfortable with a shorter app shelf life. In the
early days this was unheard of because of the amount of
money invested in apps. Now with third-party app platforms
make it easier and easier to build apps, organizations can
bring apps to market quickly that are intended to meet short-
term objectives.
Take fashion brands, for example. A sales app that is devoted
to this season’s catalogue is then archived, or even thrown
away, and a new one is built for the next season, allowing the
brand to always stay current.
The same holds true for “versioning,” which is picking up a lot
of steam. A large global brand can build a base sales app at
headquarters, but then that app becomes localized so each
region around the world has its own app. This enables sales
teams in different geographies to add and subtract relevant
material.

3. Apps will be used more for marketing
As people get over the idea that an app is permanent, apps
will be seen routinely as another tool in the marketing toolbox.
While the web and social media serve important functions,
mobile brings unique qualities to a marketing campaign.
Targeting a device that’s with a consumer all the time,
marketers are seeing the huge potential to leverage things
like location, photo-sharing and messaging to build more
engagement.

4. Apps will get more plentiful in B2E
Today, IT departments have directives to build more apps
and increase the mobile app presence for their companies,
particularly for B2E and internal applications. More and more,
mobile apps are being seen as a tool of the enterprise. This
represents a shift away from seeing them only as a
broadcast mechanism aimed at a public audience, to having
specific purposes targeting a particular group of people, such
as members of an organization, university alumni, etc.

5. App communication — and 2-way communication — will
become more frequent
To maintain user engagement, all apps are working
hard now to find the right communication frequency.
This is true whether you’re trying to reach a million
consumers or five sales people. For example, with
internal sales apps, updates will become more regular
as a means to communicate regularly with sales teams
and share up-to-the-minute information whether it be
product-related, an HR message or to explain changes
in policy.
On the consumer side, a trend that’s already happening
and will become more practiced, is personalizing
messaging based on users’ location, actions taken or
opt-ins. Along with this, apps will incorporate feedback
mechanisms more and more, providing ways for users
to participate in two-way communication. This could
include anything from a survey to tap-here-to-send-a-
comment. The app only as a one-way broadcast
mechanism won’t be enough going forward.

5 Predictions of How Apps Will Change
1. Apps will get more and more targeted
2. Apps will get more disposable
3. Apps will be used more for marketing
4. Apps will get more plentiful in B2E
5. App communication — and 2-way
communication — will become more
frequent

How True !

Contact Details
+91- 9989 071 326
@rohitnotifiesRohit Kumar Cherukuri
www.DigiMaverick.com
C Rohit Kumar
Rohit@digimaverick.com