This infographics showed how you can maximize your reach to the physicians using multichannel marketing approach. Read more on http://www.interface.wiley.com/infographic-multi-channel-pharmaceutical-marketing/ Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively. Talk to us today at corporatesalesasia@wiley.com to apply multichannel marketing in practice.

1. 80% 87% 69% 64% 57%
U.S. South Korea India Indonesia China
Most Effective
Digital Channels
Multi-Channel
Pharmaceutical
Marketing
Communicating Your Message to Physicians
Today’s physician gets information on multiple platforms - from meetings,
online and print. How do you reach them across multiple channels in the
most effective way?
Mobile
Apps
Advertising
Journal
Articles
PrintMicrositesMeetings
Sales
growth
Reduction in
marketing costs
> 10% 10-25%
Maximize effectiveness by delivering e-learning
programs based on Wiley journal articles
Activity-Based E-learning
Online Journals and Publications
indicated a positive
influence of online journals
on their prescription intent
Top digital resource
used between patient
consultations by
physicians in
Australia
Most influential
digital channel for
physicians in
China1
46%
Shifting Channels
for Engagement
Effective Multi-
Channel Marketing
In 2014, almost one in threedirect
face-to-face prescriber interactions were replaced
by digital interactions.
Digital Channels
increase in budget spent on
digital channels for promotion
in 2013
More than 50 of physicians prefer to get
medical information through online channels
%
14.1%
Webinars and eCME
Highest overall impact
on physicians
Physicians in Australia are
interested in engaging with
pharma through webinars46%
Reach Your Physicians Through Customized
Content on Their Preferred Channels
BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014
Cegedim, “Multichannel: Remote Interactions — A Value Channel that Makes You Time Rich”, 2014
Manhattan Research, “Taking the Pulse® Global 2013”
Quantia & Capgemini Consulting, “The Digital Dynamic: Changing the Pharma-Physician Interaction”, 2013
Kantar Health, “Digital Life Physician Unique insights into the digital communication habits of Korean physicians”, 2014
Edelman Indonesia, “2013 Healthcare Professional Survey”
Google & Manhattan Research, “The Doctor’s Digital Path to Treatment”, 2012
Accenture, “Digital Channels – Reaching Doctors in China”, 2011