In 2010, a couple of Canadians founded Drink Defence to create a line of functional beverages. They developed formulas with a naturopath doctor and began partnerships to grow their business. By 2011-2012, they had shipped to over 8,000 stores in the US and Canada. In 2013, they received product approval in Canada and Australia and began new distribution partnerships. Today, they focus on continued growth and building their brand while shipping to over 20,000 locations.