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18THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 18THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
06
PLANNING EARNED MEDIA
Successful brands will shift from investing in “rented”
inventory spaces (paid media) to investments in brand
Zealots, Entrepreneurialism, (customer) Retention, and
Owned assets. Paid media investments will be replaced by
efforts focusing on owned, earned and shared, and brands
are seeking organizations that can help them orchestrate
the entirety of their communications ecosystem, not just
plan for paid initiatives.
18THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

Publié dans : Technologie
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  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
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  • Great
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  • @shawn_u Thank you Shawn - yes we were there for Interactive. Would love to hear your thoughts on SXSWedu if you're willing to share.
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  • good job. I take it you were just at the interactive portion? SXSWedu was fascinating and the impact of technology on education was mind boggling
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