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26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014 26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014
10
NERDS ARE KING
One might expect the stars that arrived for the SXSWFilm
portion of the festival to be the big-name draws, but
speakers such as astrophysicist Neil deGrasse Tyson, Bill
Nye the Science Guy and even actor-turned-internet-darling
George Takei were drawing the biggest crowds and most
Twitter chatter. The prominence of “geek culture” has been
bubbling for the past few years, but their popularity has
become more established and mainstream. Consumers’
interest in science, technology and innovation has helped
elevate these non-traditional stars. Their influence among
mass audiences should not be taken lightly.
26THE COLLECTIVE / HAVAS MEDIA + CAKE GROUP / TEN TRENDS / SXSW 2014

Publié dans : Technologie
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