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Q4	 2015
1
2015
Q4
Q4	 2015 Q4	 2015
2 3
DOWNTOWNCLEVELANDMARKETUPDATE-QUARTER4SUMMARY
QUARTERSUMMARY
Instagram.com/DwntownCLE@DowntownCLEfacebook.com/DowntownClevelandAlliance YouTube.com/DwntwnCLE
1010 EUCLID AVENUE, THIRD FLOOR, CLEVELAND OH. 44115
Because the availability of a diverse menu of transportation options is increasingly critical to attracting the millennial talent
that businesses covet, this Q4 2015 Market Update takes a deep dive into the state of public transportation for Downtown
Cleveland. Four in five Millennials say they want to live somewhere that gives them a variety of transportation
options to get to jobs and daily needs.
Downtown Cleveland offers these options, and the results speak for themselves. Boasting access to the only light rail system
in the state, 17 percent of all trips into Downtown use public transit. Downtown’s public transportation menu also
includes North America’s leading example of bus-rapid transit and the most extensive free trolley network in the country.
Millennials make up 52 percent of the Greater Cleveland Regional Transit Authority’s overall ridership and 62 percent of
trolley ridership.
The impact is being felt in downtown and throughout the region. Millennials comprise 53 percent of the central business
district’s population. The Cleveland area ranks eighth in the nation in the growth rate of college-educated millennial
residents, tying with Seattle and Miami.
•  Downtown Cleveland wins $30 million in state historic tax credits. Winning projects include 925 Euclid Avenue
earning the catalytic award of $25 million and the Cleveland Athletic Club winning $5 million. These two projects alone
will add 1,300 residents to Downtown.
•  After adding more than 300 units since Q4 2014, Downtown Cleveland’s residential occupancy holds steady at 97
percent.
•  Thompson Hine renewed its lease in Key Tower, where they have been located for the past 20 years, with a commitment
through 2029, showing they continually find value in their downtown address.
•  Downtown Cleveland shopping grows with the opening of Geiger’s and two new shops in the 5th Street Arcades.
•  Weston/Citymark announced plans to build over 1,200 apartments on a surface parking lot in Downtown’s Warehouse
District.
Q4HIGHLIGHTSINCLUDE:
925 Euclid Avenue during Winter Wine & Ale, Q4 2015
Q4	 2015 Q4	 2015
4 5
TRANSPORTATIONUPDATE TRANSPORTATIONUPDATE
PUBLICTRANSPORTATIONFUELSDOWNTOWN’SRESIDENTIALANDOFFICEGROWTH
Downtown Cleveland offers the transportation options that today’s workforce demands. With Downtown Cleveland reflecting
national trends toward a younger, more environmentally conscious workforce and population, access to public transit has
become a more important factor in retaining talent and encouraging residential and business growth in urban
cores. Downtown Cleveland also offers some of the most convenient and affordable central business district parking in the
country.
As the largest employment center in Ohio, Downtown Cleveland offers its thousands of daily commuters options besides sitting
in highway traffic. The Greater Cleveland Regional Transit Authority (RTA) serves the downtown workforce with the HealthLine,
the most acclaimed bus-rapid service in North America; the Cleveland State Line, a new bus-rapid service; multiple bus routes
and four rapid transit lines.
In fact, Cleveland is the only city in Ohio to boast light rail service and is the nation’s first, and one of the few, to directly
connect its airport to Downtown by rail. Each of these options allow transit users to commute into Downtown Cleveland
without getting behind the wheel themselves, a great option when highways are already backed up due to ice, snow, traffic
or accidents. Downtown trolleys allow residents, employees and visitors to catch free rides throughoout Downtown every 10
minutes, between 7a.m. and 11p.m. weekdays and between 11a.m. and 11p.m. on weekends.
RTA’s continued growth in Northeast Ohio helps fuel Downtown Cleveland’s residential and office boom. Since 2010, RTA’s
ridership has grown by five percent. Since the creation of the HealthLine along Euclid Avenue’s health tech corridor, more
than $6.3 billion have been invested on Euclid Avenue. Investment along the HealthLine includes 16 new retailers in
Downtown, including Heinen’s, Geiger’s, CLE Clothing Co. and Pour Cleveland.
Downtown Cleveland also offers convenience for the 64 percent of trips into Downtown by car. Cleveland’s automobile
commute times are among the lowest in the United States, and average daily and monthly parking rates are below the national
average and well-below those of peer downtowns in the region.
2015RTARidership
Downtown Trolley:
1,530,698
Overall:
47,025,879
HealthLine:
4,461,433
Between2010and2015:
AccordingtoRTA’s2013On-BoardSurvey,youngprofessionalsages18-34represent:
of Total RTA
Ridership52%
FOR MORE INFORMATION ON RTA’S BUS, RAPID TRANSIT AND TROLLEY SERVICES, PLEASE VISIT: WWW.RIDERTA.COM
FOR MORE INFORMATION ON THE LOCATION AND RATES FOR DOWNTOWN PARKING, PLEASE VISIT: PARKING.DOWNTOWNCLEVELAND.COM
RTA’s Overall
Ridership
grew by
HealthLine
Ridership
grew by
Downtown
Trolley Ridership
grew by
of HealthLine
Ridership57%
Rated Bus-
Rapid Service
in North America
$6.3BILLIONDevelopmentalongHealthLine 71%
NineTwelveTrolley
RidershipIncrease
(2013-2014)
CLEVELANDRTAKEEPSDOWNTOWNMOVING
of Downtown
Trolley Ridership62%
Cleveland State
Line Ridership
grew by
RTA’s Cleveland State Line connects west-side suburbs and Downtown.
New downtown trolleys were added in Q1 of 2016.
Q4	 2015 Q4	 2015
6 7
With residents snapping up downtown apartments as quickly as they become available, there is no end in sight to Downtown
Cleveland’s population boom. If development continues at its current pace, Downtown Cleveland will easily meet its goal of
reaching a downtown population of 25,000—roughly one percent of the Cleveland Metropolitan Area.
HOUSINGMARKETOVERVIEW
HOUSINGMARKETUPDATE
HOUSINGMARKET
Q4 2014 Q4 2014Q4 2015 Q4 2015
HOUSINGMARKETUPDATE
Lakeside Avenue
East9thStreet
East18thStreet
First Energy
Stadium
Quicken Loans
Arena
Progressive Field
Public Square
EuclidAvenue
ProspectAvenue
SuperiorAve.
St.ClairAve.
East14thStreet
Carnegie AvenueHuron Road
Euclid Avenue
East6thStreet
OntarioStreet
EastMallDrive
W.9thStreet
W.6thStreet
W.3rdStreet
W.3rdstreet
25
26
27
28
29
30
3132
33
34
35
36
Chester Avenue
Flats East Bank
(Phase 2)
The Malls
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
DOWNTOWNCLEVELANDRESIDENCEMAP
OWNED RENTED
Residences Planned
Under Construction/Renovation
1.	 Residences at 668
2.	 Avenue District Apartments
3.	 Joshua Hall Building
4.	 University Lofts Apartments
5.	 Euclid Block
6.	 University Lofts Condos
7.	 University Studios
8.	 The Langston
9.	 Lofts at Rosetta
10.	 Residences at Hanna
11.	 Seasons at Perk Plaza
12.	 Reserve Square
13.	 Residences at 1717
14.	 Residences at The 9
15.	 2320 Lofts
16.	 Ivory on Euclid
17.	 Flats at East Bank Apartments
18.	 The Creswell at Playhouse Square
19.	 The Archer
20.	 The Sphere
21.	 Schofield Building
22.	 Park-Southworth Building
23.	 Leader Building
24.	 Garfield Building
25.	 CSU West Residential
26.	 Superior Warehouse Lofts
27.	 Standard Building
28.	 75 Public Square
29.	 nuCLEus
30.	 May Company Building
31.	 Halle Building
32.	 Johnson Court
33.	 925 Euclid
34.	 Weston/Citymark Project
35.	 Harbor West
36.	 Cleveland Athletic Club
Residential Units Built Since 20076,000
5,500
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
2011 20142012 2013
4,171
4,171
4,857
5,196
4,171
4,193
4,936
5,196
4,171
4,636
5,162
5,459
4,171
4,705
5,162
5,565
100%
95%
90%
85%
80%
75%
70%
65%
60%
55%
2015
5,565
5,543
5,785
5,870
Since 2011, Downtown Cleveland has continually added new residential units while still increasing
the overall residential occupancy of the city center.
95.90% 96.20% 95%
97.80% 97%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
TOTAL
UNITS
TOTAL
UNITS
TOTAL
UNITS
TOTAL
UNITS
Number
Sold
Number
Sold
Avg. Sale
Price
Avg. Sale
Price
PSF for
Sale
PSF for
Sale
Occupancy Occupancy
Avg. PFS
Rental
Avg. PFS
Rental
880 880
$219.84
$267,317
19
$215.51
$277,590
24
$1.20
97.8% 97%
$1.38
5,565 5,870
DOWNTOWNCLEVELANDRENTALUNITSANDRESIDENTIALOCCUPANCY,2011-2015
Since Q1 2011, Downtown Cleveland has added 1,700 apartments to the residential rental market. During this time,
the occupancy in Downtown Cleveland increased from 91 percent to 97 percent. The average cost per square foot
of residential rental space grew from $1.05 to $1.38 since 2011, a 31 percent increase in price.
Q42015APARTMENTPIPELINEUPDATE
UNITS ADDED
SINCE 20111,700
UNITS CURRENTLY UNDER
CONSTRUCTION969 UNITS PLANNED FOR
DOWNTOWN FROM
2016-2018
Q4	 2015 Q4	 2015
8 9
VALUEOFDOWNTOWNOFFICESPACEEXCEEDSSUBURBS
OFFICEMARKETUPDATE
ATTRACTION RETENTION	
MAJOR TRANSACTIONS
Sources: CBRE, Colliers International, Downtown Cleveland Alliance, JLL, Newmark Grubb Knight Frank, Xceligent
American
Interiors
North
Point
Tower
Dixon
Hughes
Goodman
LLP
Key Tower
3,285 SF
BakerHostetler
1375
E. 9th
Street
OFFICEMARKETUPDATE
Grange
Mutual
Casualty
Company
55 Public
Square
Paycom
1300 E. 9th
Street
3,565 SF
38,806 SF
10,749
SF
4,375 SF
Downtown has enjoyed 116,214 square feet of positive net absorption in Q4 2015. Vacancy held steady at 18.7 percent.
$20.00
$19.50
$19.00
$18.50
$18.00
$17.50
$17.00
$16.50
$16.00
$15.50
21%
20.5%
20%
19.5%
19%
18.5%
18%
17.5%
17%
16.5%
Q42014 Q12015 Q22015 Q32015 Q42015
Lease Rates
(Downtown)
Office Vacancy %
(Downtown)
Lease Rates
(Cleveland Area
Suburbs)
Office Vacancy %
(Cleveland Area
Suburbs)
$19.02
$16.63
$19.05
$16.48
$19.05
$16.40
$19.08
$16.29
$18.85
$16.35
18.7%
18.8%
18.3%
18.4%18.4%
20.7%
19.9% 19.9%
19.2%
18.2%
DOWNTOWN CLEVELAND SURPASSES OTHER CITIES IN NET ABSORPTION
Talent recruitment and retention considerations continue to lead employers to Downtown Cleveland. The conversion of
Class B office space to mixed-use is the office market’s other key driver.
Reflecting Downtown Cleveland’s growing medical technology sector, Siemens Global announced the relocation of its
U.S. central zone headquarters from Pittsburgh to Downtown Cleveland’s Global Center for Health Innovation in Q4 2015.
With all of the ten largest law firms in Northeast Ohio calling Downtown Cleveland home, the legal profession remains a key
component of the downtown office market. Thompson Hine renewed its lease in Key Tower, where they have been located for
the past 20 years, with a commitment through 2029.
Cleveland
Rape
Crisis
Center
1224 Euclid
Avenue
14,369 SF
125,120 SF
Thompson
Hine
Key Tower
RCB
Capital
Markets
LLC
Fifth Third
Center
Roetzel
One
Cleveland
Center
38,400 SF
13,643
SF
STARTUP CORNER UPDATE
Downtown Cleveland’s startup scene continued to gain national attention over Q4. With the new 35,000 square foot
StartMart in the historic Terminal Tower, Downtown Cleveland is home to the second largest co-working space in the
country. Outranking Atlanta, Austin, Columbus, Denver, Indianapolis, Pittsburgh and others, Cleveland is among the top 50
cities in the world for entrepreneurs according to NerdWallet, Inc., Forbes, Fortune and Entrepreneur.com.
At 90 percent leased, the StartMart in Downtown Cleveland is home to startups, investors, freelancers and a growing
list of co-working members who value the collaborative environment that Downtown Cleveland has to offer. Home to the
Flashstarts business accelerator, the StartMart will house 10-12 new startup companies, attracting further investment in
Downtown startups.
Downtown Cleveland accelerator programs have launched 74 businesses over the last three years, attracting over $5.6 million
in investment.
inTouch is a digital marketing platform allowing businesses and surroundings the ability to form a digital connection directly
with consumers’ mobile devices to deliver relevant information in a proximity-based setting. Businesses are able to engage
consumers who have the inTouch Beacon Technology application for iOS or Android downloaded on their mobile devices.
Attracting investment from the Flashstarts business accelerator and the 2015 Northeast Ohio Student Venture Fund, inTouch
has successfully landed deals to provide service for Cleveland Beer Week, the 2016 Flats East Bank Mardi Gras and the 2016
Cisco Live Event in Berlin, Germany.
DOWNTOWN STARTUP SPOTLIGHT
106,000SFQ4NetAbsorption
$20.98AverageAskingLeaseRate
intheNationforGrowthRateofCollegeEducated25-34YearOlds(2011-2013)Source: Cleveland State University, Levin College for Urban Affairs, Center for Population Dynamics, The Fifth Migration.
Source: ACS Community Survey, 2009-2013.
30%OfDowntownClevelandresidentsholdaFourYearorAdvancedDegree
Vacancy
InQ42015,DowntownClassASpaceExperienced:
DowntownDensewithTalent
Source: CBRE MarketView.
Source: CBRE MarketView.
Q4	 2015 Q4	 2015
10 11
Retailers and restaurateurs continued to open Downtown Cleveland locations to meet the demands of residents, visitors
and office workers. The grand opening of Geiger’s, a locally owned 83-year-old retailer of men’s and women’s clothing,
activewear and footwear, headlined Q4’s retail growth. The 5th Street Arcades also continued to thrive, adding CLE Pets,
a locally owned pet supply store, and NutriFit, a vitamins and supplement retailer.
Jeff Ruby Steakhouse, a top Zagat-rated steakhouse from Cincinnati, began renovations of the old Cleveland Trust Bank
Building at 623 Euclid Avenue with plans to open in early summer of 2016. This quarter 200 Public Square announced two
future tenants, Ruth’s Chris Steakhouse and Bloom Bakery. Ruth’s Chris Steakhouse is under construction and Bloom
Bakery will be opening in late February. Bloom Bakery will also open a second location in Campus District during Q1 2016.
SHOPPINGANDRESTAURANTDESTINATIONSCHOOSEDOWNTOWNFORNEWLOCATIONS
HOSPITALITYMARKETUPDATE RETAILMARKETUPDATE
Downtown Cleveland’s hospitality market ended with year over year increases in average daily rate and revenue per room. As
the city prepares to host the 2016 Republican National Convention, the Cleveland Convention Center was selected to
serve as the media center for the 15,000 credentialed press members who will cover the RNC. With Playhouse Square
in full swing, the Cleveland Cavaliers making another playoff run and the Cleveland International Film Festival around the corner,
DCA anticipates that the downtown hotel market will get off to a strong start in Q1 2016.
DOWNTOWNCLEVELANDHOTELMARKETSHOWSYEAROVERYEARGROWTH
$150
$140
$130
$120
$110
$100
$90
$80
$70
$60
$50
20142012 2013 2015
90
85
80
75
70
65
60
55
50
45
40
$70.31
$92.72
$86.94
$58.32
$75.94
$77.54
$87.48
$98.10
$98.37
$59.19
$101.16
$104.78
$65.19
$122.18
$114.32
$61.53
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Occupancy Rate
Average Daily Rate
Revenue Per Room
•  Rising Star
•  NutriFit
•  Geiger’s
•  CLE Pets
•  Bold Food and Drink
•  Bombay Chaat
•  Jeff Ruby - Committed
•  Ruth’s Chris Steakhouse - Committed
•  Bloom Bakery - Committed
•  Buffalo Wild Wings - Committed
NEWRETAILINQ4
Average Downtown Household Income
Greater Downtown Workers125,000
Population within ½
mile of Downtown
Kimpton Schofield Hotel Suite, Opening February 2016 CLE Pets in 5th Street Arcade; Geiger’s Downtown
Downtown’sRetailMarketDemographics
Hotel rooms to open by July 2016
Q4	 2015 Q4	 2015
12 13
In December, the Ohio Development Services Agency awarded
$30 million in Ohio Historic Preservation Tax Credits to two
projects in Downtown Cleveland. These awards assist private
developers in rehabilitating historic buildings in downtowns and
neighborhoods, bringing together public and private funds to
drive growth and economic development. Downtown Cleveland
winners include the Cleveland Athletic Club earning $5 million
in tax credits. Constructed in 1911 as a downtown sports club,
the property will be rehabilitated into 175 apartments over a
first-floor restaurant. At the corner of East 9th and Euclid, the
925 Euclid building won the catalytic award of $25 million.
Renovation plans by Hudson Holdings will transform the property
into a complex with 673 apartments, a 279 room hotel,
office and business incubator space, and retail and event
space. The grand banking hall will be reopened for public use
as the hotel lobby and event space. The redevelopment of the
property is anticipated to have a catalytic impact on the continued
revitalization of downtown.
DOWNTOWNCLEVELANDPROJECTSWINHISTORICTAXCREDITS
MAJORINVESTMENTS&DEVELOPMENTUPDATES MAJORINVESTMENTS&DEVELOPMENTUPDATES
925 Euclid Avenue
In January of 2016, The new Hilton Cleveland Downtown hotel
reported that construction is 81 percent complete and remains
on track to be completed by June 1. It remains on budget and
may even come in under budget, saving the county as much
as $24 million. The hotel also announced it will be home to two
bars and two hotels of varying concepts.
HILTONDOWNTOWNCLEVELANDONTIME,UNDERBUDGET
Hilton Downtown Cleveland, Q1 2016
Public Square was named “Big U.S. Transportation
Infrastructure Projects to Watch in 2016” by City Lab in Q4
2015. Drawing attention for its unique design by James Corner
of New York City’s High Line, the project aims to transition the
former traffic hub into a walkable plaza surrounded by greenery
and largely cut-off to through-traffic. Ready in time for the RNC
in July 2016, the new Public Square will be the center of our
Downtown for years to come.
PUBLICSQUAREGAINSNATIONALRECOGNITION
Public Square rendering
In Q4 2015, Weston, Inc., owner of several surface parking lots
in Downtown Cleveland, teamed up with Citymark to announce
plans for a four phase new construction project including over
1,300 apartments, ground-level retail and parking spread
between an eight-story building and a 23-story tower at the
southeast corner of St. Clair Avenue and West Sixth Street. The
final vision of the project includes more than 3 million square
feet of development, with green spaces and patios lining the
streets and rooftop enclaves where apartment-dwellers can swim,
cook, lounge and walk their dogs. Phase I’s ground breaking for
352 apartments is expected later this year.
WESTON/CITYMARKANNOUNCEWAREHOUSEDISTRICTPROJECT
Weston/Citymark full project rendering
Construction has begun on the previous site of the Jewish
Federation Headquarters in Downtown Cleveland’s Campus
District. The office building has been demolished to make way for
a student housing facility. The project will consist of 237 suites
with a total of 535 beds. The project also includes a 200-space
parking garage behind the taller structure. Project owner is Edge
CSU Student Living LLC, an affiliate of St. Louis- and Chicago-
based construction contractor and developer Clayco.
NEWCSUHOUSINGBREAKSGROUNDINCAMPUSDISTRICT
Campus District housing project rendering
Early this year, Nuevo Modern Mexican and Tequila Bar from
Akron confirmed its new Downtown Cleveland location in North
Coast Harbor. The restaurant is the first building in the 28-acre
project planned by Richard Pace’s Cumberland Development
and the Trammell Crow Co. of Dallas. The restaurant portion
started construction in Q4 2015 and construction on a four-
story apartment and retail building near the Rock and Roll Hall
of Fame and Museum could start in the summer, after the RNC.
NORTHCOASTHARBORUNDERCONSTRUCTION
Cumberland Development restaurant rendering
Q4	 2015 Q4	 2015
14 15
BUSINESSDEVELOPMENTCENTERUPDATE
Downtown Cleveland Alliance’s Business Development Center serves as a single point of contact for business leaders,
commercial real estate professionals, developers and investors. The Center’s services include advocacy, marketing, research,
site selection assistance, public and private financial assistance consulting, and technical support.
Q42015BUSINESSDEVELOPMENTCENTERHIGHLIGHTSINCLUDED:
•  Providing marketing consultation and support to Geiger’s for the grand opening of their downtown location in The Ivory on
Euclid Avenue.
•  Providing research, advocacy and technical assistance to Downtown Cleveland’s two applicants for the State of Ohio’s
Catalytic Historic Preservation Tax Credit, resulting in 925 Euclid receiving the only available $25 million tax credit.
•  Moderated the 2016 Flats/Warehouse District Business & Residents’ Forum in the Big Bang Dueling Piano Bar in the Flats
East Bank waterfront development, engaging over 60 attendees with City of Cleveland Director of Economic Development
Tracey Nichols; Cleveland Division of Police Third District Commander Patrick Stephens; Greater Cleveland Partnership
Vice President of Business & Real Estate Development Vince Adamus; and DCA Executive Vice President and Warehouse
District Executive Director Tom Yablonsky
DCA’s Business Development Center markets Downtown to business leaders in Northeast Ohio and beyond. Interested in
what a Downtown Cleveland address can do for your business? Contact Michael Deemer, Executive Vice President
for Business Development at 216-736-7799.
DCA’SCLEAN&SAFEAMBASSADORSAREATYOURSERVICE
DCA’s Ambassador program employs more than 60 hard-working people who are dedicated to keeping Downtown’s streets
clean and safe year-round. The DCA Ambassadors can be seen patrolling Downtown’s neighborhoods by foot and by bike,
acting as both mobile concierges and an incredible maintenance staff. No matter what your needs are, the Ambassadors are
there to assist you quickly and efficiently, just call 216-621-6000.
151,904 POUNDS
COLLECTED
OF TRASH FROM DOWNTOWN STREETS
636 SAFETY ESCORTSTO & FROM DOWNTOWN DESTINATIONS
PROVIDED
289 MOTORISTS
ASSISTED
10,521 VISITORS
SERVED AS CONCIERGES TO
InQ4of2015,DCA’sAmbassadors:
DCAUPDATE STEPUPDOWNTOWNUPDATE
STEPUPDOWNTOWNGUIDESDCATHROUGHNEXTFIVEYEARRENEWAL
Downtown Cleveland Alliance is now in its tenth year of serving as the only organization focused exclusively on making
Downtown Cleveland the most dynamic and compelling place in the region to live, work and play. In Q4, the City of Cleveland
approved property owners’ petition to continue the downtown improvement district for a third five year term. As a result
of this renewal, property owners will invest another $20 million in Downtown’s improvement over the next five years.
The Step Up Downtown, Vision and Tactical Plan will guide DCA’s work for the next five years to build on and sustain Downtown’s
momentum. The plan identifies connectivity as the overarching theme necessary to take Downtown Cleveland to the next level.
At the 2016 annual meeting of downtown improvement district members, DCA announced its 2016 priorities to continue to
support the development of the more fully connected urban fabric expected of a world-class city:
•  Cleanliness & Safety – DCA’s Clean & Safe Ambassador Program will continue to make our downtown neighborhood
cleaner, safer and more attractive for job creation, residential growth and talent attraction.
•  Business Development – DCA’s Business Development Center will continue to serve as a single point of contact and
promote business attraction and retention, residential growth and the development of retail and other amenities.
•  Historic Preservation – DCA’s highest advocacy priority is the continuation and enhancement of the Ohio Historic
Preservation Tax Credit, which has fueled Downtown’s transformation from a traditional central business district to
Northeast Ohio’s fastest growing neighborhood.
•  Quality of Life – DCA will work to improve quality of life by working to improve the pedestrian experience between
Downtown’s districts and major assets.
•  RNC – DCA will use its role as a member of the 2016 Host Committee to work with allies to convert Downtown Cleveland’s
massive exposure to media and business leaders into development opportunities.
•  Public Square – DCA will work with the City of Cleveland, the Group Plan Commission and other allies to activate Public
Square with frequent programming and to attract businesses, jobs and real estate development to the surrounding area.
•  Transportation – DCA will work with the Greater Cleveland Regional Transit Authority, the Northeast Ohio Area
Coordinating Agency, property owners, businesses and residents to identify funding to maintain the “free with a smile”
trolleys, and to support further transit-oriented developments in Downtown Cleveland.
Playhouse Square during Winterfest, Q4 2015
Q4	 2015
16

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Q4_Final_Spreads.compressed

  • 2. Q4 2015 Q4 2015 2 3 DOWNTOWNCLEVELANDMARKETUPDATE-QUARTER4SUMMARY QUARTERSUMMARY Instagram.com/DwntownCLE@DowntownCLEfacebook.com/DowntownClevelandAlliance YouTube.com/DwntwnCLE 1010 EUCLID AVENUE, THIRD FLOOR, CLEVELAND OH. 44115 Because the availability of a diverse menu of transportation options is increasingly critical to attracting the millennial talent that businesses covet, this Q4 2015 Market Update takes a deep dive into the state of public transportation for Downtown Cleveland. Four in five Millennials say they want to live somewhere that gives them a variety of transportation options to get to jobs and daily needs. Downtown Cleveland offers these options, and the results speak for themselves. Boasting access to the only light rail system in the state, 17 percent of all trips into Downtown use public transit. Downtown’s public transportation menu also includes North America’s leading example of bus-rapid transit and the most extensive free trolley network in the country. Millennials make up 52 percent of the Greater Cleveland Regional Transit Authority’s overall ridership and 62 percent of trolley ridership. The impact is being felt in downtown and throughout the region. Millennials comprise 53 percent of the central business district’s population. The Cleveland area ranks eighth in the nation in the growth rate of college-educated millennial residents, tying with Seattle and Miami. •  Downtown Cleveland wins $30 million in state historic tax credits. Winning projects include 925 Euclid Avenue earning the catalytic award of $25 million and the Cleveland Athletic Club winning $5 million. These two projects alone will add 1,300 residents to Downtown. •  After adding more than 300 units since Q4 2014, Downtown Cleveland’s residential occupancy holds steady at 97 percent. •  Thompson Hine renewed its lease in Key Tower, where they have been located for the past 20 years, with a commitment through 2029, showing they continually find value in their downtown address. •  Downtown Cleveland shopping grows with the opening of Geiger’s and two new shops in the 5th Street Arcades. •  Weston/Citymark announced plans to build over 1,200 apartments on a surface parking lot in Downtown’s Warehouse District. Q4HIGHLIGHTSINCLUDE: 925 Euclid Avenue during Winter Wine & Ale, Q4 2015
  • 3. Q4 2015 Q4 2015 4 5 TRANSPORTATIONUPDATE TRANSPORTATIONUPDATE PUBLICTRANSPORTATIONFUELSDOWNTOWN’SRESIDENTIALANDOFFICEGROWTH Downtown Cleveland offers the transportation options that today’s workforce demands. With Downtown Cleveland reflecting national trends toward a younger, more environmentally conscious workforce and population, access to public transit has become a more important factor in retaining talent and encouraging residential and business growth in urban cores. Downtown Cleveland also offers some of the most convenient and affordable central business district parking in the country. As the largest employment center in Ohio, Downtown Cleveland offers its thousands of daily commuters options besides sitting in highway traffic. The Greater Cleveland Regional Transit Authority (RTA) serves the downtown workforce with the HealthLine, the most acclaimed bus-rapid service in North America; the Cleveland State Line, a new bus-rapid service; multiple bus routes and four rapid transit lines. In fact, Cleveland is the only city in Ohio to boast light rail service and is the nation’s first, and one of the few, to directly connect its airport to Downtown by rail. Each of these options allow transit users to commute into Downtown Cleveland without getting behind the wheel themselves, a great option when highways are already backed up due to ice, snow, traffic or accidents. Downtown trolleys allow residents, employees and visitors to catch free rides throughoout Downtown every 10 minutes, between 7a.m. and 11p.m. weekdays and between 11a.m. and 11p.m. on weekends. RTA’s continued growth in Northeast Ohio helps fuel Downtown Cleveland’s residential and office boom. Since 2010, RTA’s ridership has grown by five percent. Since the creation of the HealthLine along Euclid Avenue’s health tech corridor, more than $6.3 billion have been invested on Euclid Avenue. Investment along the HealthLine includes 16 new retailers in Downtown, including Heinen’s, Geiger’s, CLE Clothing Co. and Pour Cleveland. Downtown Cleveland also offers convenience for the 64 percent of trips into Downtown by car. Cleveland’s automobile commute times are among the lowest in the United States, and average daily and monthly parking rates are below the national average and well-below those of peer downtowns in the region. 2015RTARidership Downtown Trolley: 1,530,698 Overall: 47,025,879 HealthLine: 4,461,433 Between2010and2015: AccordingtoRTA’s2013On-BoardSurvey,youngprofessionalsages18-34represent: of Total RTA Ridership52% FOR MORE INFORMATION ON RTA’S BUS, RAPID TRANSIT AND TROLLEY SERVICES, PLEASE VISIT: WWW.RIDERTA.COM FOR MORE INFORMATION ON THE LOCATION AND RATES FOR DOWNTOWN PARKING, PLEASE VISIT: PARKING.DOWNTOWNCLEVELAND.COM RTA’s Overall Ridership grew by HealthLine Ridership grew by Downtown Trolley Ridership grew by of HealthLine Ridership57% Rated Bus- Rapid Service in North America $6.3BILLIONDevelopmentalongHealthLine 71% NineTwelveTrolley RidershipIncrease (2013-2014) CLEVELANDRTAKEEPSDOWNTOWNMOVING of Downtown Trolley Ridership62% Cleveland State Line Ridership grew by RTA’s Cleveland State Line connects west-side suburbs and Downtown. New downtown trolleys were added in Q1 of 2016.
  • 4. Q4 2015 Q4 2015 6 7 With residents snapping up downtown apartments as quickly as they become available, there is no end in sight to Downtown Cleveland’s population boom. If development continues at its current pace, Downtown Cleveland will easily meet its goal of reaching a downtown population of 25,000—roughly one percent of the Cleveland Metropolitan Area. HOUSINGMARKETOVERVIEW HOUSINGMARKETUPDATE HOUSINGMARKET Q4 2014 Q4 2014Q4 2015 Q4 2015 HOUSINGMARKETUPDATE Lakeside Avenue East9thStreet East18thStreet First Energy Stadium Quicken Loans Arena Progressive Field Public Square EuclidAvenue ProspectAvenue SuperiorAve. St.ClairAve. East14thStreet Carnegie AvenueHuron Road Euclid Avenue East6thStreet OntarioStreet EastMallDrive W.9thStreet W.6thStreet W.3rdStreet W.3rdstreet 25 26 27 28 29 30 3132 33 34 35 36 Chester Avenue Flats East Bank (Phase 2) The Malls 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 DOWNTOWNCLEVELANDRESIDENCEMAP OWNED RENTED Residences Planned Under Construction/Renovation 1. Residences at 668 2. Avenue District Apartments 3. Joshua Hall Building 4. University Lofts Apartments 5. Euclid Block 6. University Lofts Condos 7. University Studios 8. The Langston 9. Lofts at Rosetta 10. Residences at Hanna 11. Seasons at Perk Plaza 12. Reserve Square 13. Residences at 1717 14. Residences at The 9 15. 2320 Lofts 16. Ivory on Euclid 17. Flats at East Bank Apartments 18. The Creswell at Playhouse Square 19. The Archer 20. The Sphere 21. Schofield Building 22. Park-Southworth Building 23. Leader Building 24. Garfield Building 25. CSU West Residential 26. Superior Warehouse Lofts 27. Standard Building 28. 75 Public Square 29. nuCLEus 30. May Company Building 31. Halle Building 32. Johnson Court 33. 925 Euclid 34. Weston/Citymark Project 35. Harbor West 36. Cleveland Athletic Club Residential Units Built Since 20076,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 2011 20142012 2013 4,171 4,171 4,857 5,196 4,171 4,193 4,936 5,196 4,171 4,636 5,162 5,459 4,171 4,705 5,162 5,565 100% 95% 90% 85% 80% 75% 70% 65% 60% 55% 2015 5,565 5,543 5,785 5,870 Since 2011, Downtown Cleveland has continually added new residential units while still increasing the overall residential occupancy of the city center. 95.90% 96.20% 95% 97.80% 97% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 TOTAL UNITS TOTAL UNITS TOTAL UNITS TOTAL UNITS Number Sold Number Sold Avg. Sale Price Avg. Sale Price PSF for Sale PSF for Sale Occupancy Occupancy Avg. PFS Rental Avg. PFS Rental 880 880 $219.84 $267,317 19 $215.51 $277,590 24 $1.20 97.8% 97% $1.38 5,565 5,870 DOWNTOWNCLEVELANDRENTALUNITSANDRESIDENTIALOCCUPANCY,2011-2015 Since Q1 2011, Downtown Cleveland has added 1,700 apartments to the residential rental market. During this time, the occupancy in Downtown Cleveland increased from 91 percent to 97 percent. The average cost per square foot of residential rental space grew from $1.05 to $1.38 since 2011, a 31 percent increase in price. Q42015APARTMENTPIPELINEUPDATE UNITS ADDED SINCE 20111,700 UNITS CURRENTLY UNDER CONSTRUCTION969 UNITS PLANNED FOR DOWNTOWN FROM 2016-2018
  • 5. Q4 2015 Q4 2015 8 9 VALUEOFDOWNTOWNOFFICESPACEEXCEEDSSUBURBS OFFICEMARKETUPDATE ATTRACTION RETENTION MAJOR TRANSACTIONS Sources: CBRE, Colliers International, Downtown Cleveland Alliance, JLL, Newmark Grubb Knight Frank, Xceligent American Interiors North Point Tower Dixon Hughes Goodman LLP Key Tower 3,285 SF BakerHostetler 1375 E. 9th Street OFFICEMARKETUPDATE Grange Mutual Casualty Company 55 Public Square Paycom 1300 E. 9th Street 3,565 SF 38,806 SF 10,749 SF 4,375 SF Downtown has enjoyed 116,214 square feet of positive net absorption in Q4 2015. Vacancy held steady at 18.7 percent. $20.00 $19.50 $19.00 $18.50 $18.00 $17.50 $17.00 $16.50 $16.00 $15.50 21% 20.5% 20% 19.5% 19% 18.5% 18% 17.5% 17% 16.5% Q42014 Q12015 Q22015 Q32015 Q42015 Lease Rates (Downtown) Office Vacancy % (Downtown) Lease Rates (Cleveland Area Suburbs) Office Vacancy % (Cleveland Area Suburbs) $19.02 $16.63 $19.05 $16.48 $19.05 $16.40 $19.08 $16.29 $18.85 $16.35 18.7% 18.8% 18.3% 18.4%18.4% 20.7% 19.9% 19.9% 19.2% 18.2% DOWNTOWN CLEVELAND SURPASSES OTHER CITIES IN NET ABSORPTION Talent recruitment and retention considerations continue to lead employers to Downtown Cleveland. The conversion of Class B office space to mixed-use is the office market’s other key driver. Reflecting Downtown Cleveland’s growing medical technology sector, Siemens Global announced the relocation of its U.S. central zone headquarters from Pittsburgh to Downtown Cleveland’s Global Center for Health Innovation in Q4 2015. With all of the ten largest law firms in Northeast Ohio calling Downtown Cleveland home, the legal profession remains a key component of the downtown office market. Thompson Hine renewed its lease in Key Tower, where they have been located for the past 20 years, with a commitment through 2029. Cleveland Rape Crisis Center 1224 Euclid Avenue 14,369 SF 125,120 SF Thompson Hine Key Tower RCB Capital Markets LLC Fifth Third Center Roetzel One Cleveland Center 38,400 SF 13,643 SF STARTUP CORNER UPDATE Downtown Cleveland’s startup scene continued to gain national attention over Q4. With the new 35,000 square foot StartMart in the historic Terminal Tower, Downtown Cleveland is home to the second largest co-working space in the country. Outranking Atlanta, Austin, Columbus, Denver, Indianapolis, Pittsburgh and others, Cleveland is among the top 50 cities in the world for entrepreneurs according to NerdWallet, Inc., Forbes, Fortune and Entrepreneur.com. At 90 percent leased, the StartMart in Downtown Cleveland is home to startups, investors, freelancers and a growing list of co-working members who value the collaborative environment that Downtown Cleveland has to offer. Home to the Flashstarts business accelerator, the StartMart will house 10-12 new startup companies, attracting further investment in Downtown startups. Downtown Cleveland accelerator programs have launched 74 businesses over the last three years, attracting over $5.6 million in investment. inTouch is a digital marketing platform allowing businesses and surroundings the ability to form a digital connection directly with consumers’ mobile devices to deliver relevant information in a proximity-based setting. Businesses are able to engage consumers who have the inTouch Beacon Technology application for iOS or Android downloaded on their mobile devices. Attracting investment from the Flashstarts business accelerator and the 2015 Northeast Ohio Student Venture Fund, inTouch has successfully landed deals to provide service for Cleveland Beer Week, the 2016 Flats East Bank Mardi Gras and the 2016 Cisco Live Event in Berlin, Germany. DOWNTOWN STARTUP SPOTLIGHT 106,000SFQ4NetAbsorption $20.98AverageAskingLeaseRate intheNationforGrowthRateofCollegeEducated25-34YearOlds(2011-2013)Source: Cleveland State University, Levin College for Urban Affairs, Center for Population Dynamics, The Fifth Migration. Source: ACS Community Survey, 2009-2013. 30%OfDowntownClevelandresidentsholdaFourYearorAdvancedDegree Vacancy InQ42015,DowntownClassASpaceExperienced: DowntownDensewithTalent Source: CBRE MarketView. Source: CBRE MarketView.
  • 6. Q4 2015 Q4 2015 10 11 Retailers and restaurateurs continued to open Downtown Cleveland locations to meet the demands of residents, visitors and office workers. The grand opening of Geiger’s, a locally owned 83-year-old retailer of men’s and women’s clothing, activewear and footwear, headlined Q4’s retail growth. The 5th Street Arcades also continued to thrive, adding CLE Pets, a locally owned pet supply store, and NutriFit, a vitamins and supplement retailer. Jeff Ruby Steakhouse, a top Zagat-rated steakhouse from Cincinnati, began renovations of the old Cleveland Trust Bank Building at 623 Euclid Avenue with plans to open in early summer of 2016. This quarter 200 Public Square announced two future tenants, Ruth’s Chris Steakhouse and Bloom Bakery. Ruth’s Chris Steakhouse is under construction and Bloom Bakery will be opening in late February. Bloom Bakery will also open a second location in Campus District during Q1 2016. SHOPPINGANDRESTAURANTDESTINATIONSCHOOSEDOWNTOWNFORNEWLOCATIONS HOSPITALITYMARKETUPDATE RETAILMARKETUPDATE Downtown Cleveland’s hospitality market ended with year over year increases in average daily rate and revenue per room. As the city prepares to host the 2016 Republican National Convention, the Cleveland Convention Center was selected to serve as the media center for the 15,000 credentialed press members who will cover the RNC. With Playhouse Square in full swing, the Cleveland Cavaliers making another playoff run and the Cleveland International Film Festival around the corner, DCA anticipates that the downtown hotel market will get off to a strong start in Q1 2016. DOWNTOWNCLEVELANDHOTELMARKETSHOWSYEAROVERYEARGROWTH $150 $140 $130 $120 $110 $100 $90 $80 $70 $60 $50 20142012 2013 2015 90 85 80 75 70 65 60 55 50 45 40 $70.31 $92.72 $86.94 $58.32 $75.94 $77.54 $87.48 $98.10 $98.37 $59.19 $101.16 $104.78 $65.19 $122.18 $114.32 $61.53 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Occupancy Rate Average Daily Rate Revenue Per Room •  Rising Star •  NutriFit •  Geiger’s •  CLE Pets •  Bold Food and Drink •  Bombay Chaat •  Jeff Ruby - Committed •  Ruth’s Chris Steakhouse - Committed •  Bloom Bakery - Committed •  Buffalo Wild Wings - Committed NEWRETAILINQ4 Average Downtown Household Income Greater Downtown Workers125,000 Population within ½ mile of Downtown Kimpton Schofield Hotel Suite, Opening February 2016 CLE Pets in 5th Street Arcade; Geiger’s Downtown Downtown’sRetailMarketDemographics Hotel rooms to open by July 2016
  • 7. Q4 2015 Q4 2015 12 13 In December, the Ohio Development Services Agency awarded $30 million in Ohio Historic Preservation Tax Credits to two projects in Downtown Cleveland. These awards assist private developers in rehabilitating historic buildings in downtowns and neighborhoods, bringing together public and private funds to drive growth and economic development. Downtown Cleveland winners include the Cleveland Athletic Club earning $5 million in tax credits. Constructed in 1911 as a downtown sports club, the property will be rehabilitated into 175 apartments over a first-floor restaurant. At the corner of East 9th and Euclid, the 925 Euclid building won the catalytic award of $25 million. Renovation plans by Hudson Holdings will transform the property into a complex with 673 apartments, a 279 room hotel, office and business incubator space, and retail and event space. The grand banking hall will be reopened for public use as the hotel lobby and event space. The redevelopment of the property is anticipated to have a catalytic impact on the continued revitalization of downtown. DOWNTOWNCLEVELANDPROJECTSWINHISTORICTAXCREDITS MAJORINVESTMENTS&DEVELOPMENTUPDATES MAJORINVESTMENTS&DEVELOPMENTUPDATES 925 Euclid Avenue In January of 2016, The new Hilton Cleveland Downtown hotel reported that construction is 81 percent complete and remains on track to be completed by June 1. It remains on budget and may even come in under budget, saving the county as much as $24 million. The hotel also announced it will be home to two bars and two hotels of varying concepts. HILTONDOWNTOWNCLEVELANDONTIME,UNDERBUDGET Hilton Downtown Cleveland, Q1 2016 Public Square was named “Big U.S. Transportation Infrastructure Projects to Watch in 2016” by City Lab in Q4 2015. Drawing attention for its unique design by James Corner of New York City’s High Line, the project aims to transition the former traffic hub into a walkable plaza surrounded by greenery and largely cut-off to through-traffic. Ready in time for the RNC in July 2016, the new Public Square will be the center of our Downtown for years to come. PUBLICSQUAREGAINSNATIONALRECOGNITION Public Square rendering In Q4 2015, Weston, Inc., owner of several surface parking lots in Downtown Cleveland, teamed up with Citymark to announce plans for a four phase new construction project including over 1,300 apartments, ground-level retail and parking spread between an eight-story building and a 23-story tower at the southeast corner of St. Clair Avenue and West Sixth Street. The final vision of the project includes more than 3 million square feet of development, with green spaces and patios lining the streets and rooftop enclaves where apartment-dwellers can swim, cook, lounge and walk their dogs. Phase I’s ground breaking for 352 apartments is expected later this year. WESTON/CITYMARKANNOUNCEWAREHOUSEDISTRICTPROJECT Weston/Citymark full project rendering Construction has begun on the previous site of the Jewish Federation Headquarters in Downtown Cleveland’s Campus District. The office building has been demolished to make way for a student housing facility. The project will consist of 237 suites with a total of 535 beds. The project also includes a 200-space parking garage behind the taller structure. Project owner is Edge CSU Student Living LLC, an affiliate of St. Louis- and Chicago- based construction contractor and developer Clayco. NEWCSUHOUSINGBREAKSGROUNDINCAMPUSDISTRICT Campus District housing project rendering Early this year, Nuevo Modern Mexican and Tequila Bar from Akron confirmed its new Downtown Cleveland location in North Coast Harbor. The restaurant is the first building in the 28-acre project planned by Richard Pace’s Cumberland Development and the Trammell Crow Co. of Dallas. The restaurant portion started construction in Q4 2015 and construction on a four- story apartment and retail building near the Rock and Roll Hall of Fame and Museum could start in the summer, after the RNC. NORTHCOASTHARBORUNDERCONSTRUCTION Cumberland Development restaurant rendering
  • 8. Q4 2015 Q4 2015 14 15 BUSINESSDEVELOPMENTCENTERUPDATE Downtown Cleveland Alliance’s Business Development Center serves as a single point of contact for business leaders, commercial real estate professionals, developers and investors. The Center’s services include advocacy, marketing, research, site selection assistance, public and private financial assistance consulting, and technical support. Q42015BUSINESSDEVELOPMENTCENTERHIGHLIGHTSINCLUDED: •  Providing marketing consultation and support to Geiger’s for the grand opening of their downtown location in The Ivory on Euclid Avenue. •  Providing research, advocacy and technical assistance to Downtown Cleveland’s two applicants for the State of Ohio’s Catalytic Historic Preservation Tax Credit, resulting in 925 Euclid receiving the only available $25 million tax credit. •  Moderated the 2016 Flats/Warehouse District Business & Residents’ Forum in the Big Bang Dueling Piano Bar in the Flats East Bank waterfront development, engaging over 60 attendees with City of Cleveland Director of Economic Development Tracey Nichols; Cleveland Division of Police Third District Commander Patrick Stephens; Greater Cleveland Partnership Vice President of Business & Real Estate Development Vince Adamus; and DCA Executive Vice President and Warehouse District Executive Director Tom Yablonsky DCA’s Business Development Center markets Downtown to business leaders in Northeast Ohio and beyond. Interested in what a Downtown Cleveland address can do for your business? Contact Michael Deemer, Executive Vice President for Business Development at 216-736-7799. DCA’SCLEAN&SAFEAMBASSADORSAREATYOURSERVICE DCA’s Ambassador program employs more than 60 hard-working people who are dedicated to keeping Downtown’s streets clean and safe year-round. The DCA Ambassadors can be seen patrolling Downtown’s neighborhoods by foot and by bike, acting as both mobile concierges and an incredible maintenance staff. No matter what your needs are, the Ambassadors are there to assist you quickly and efficiently, just call 216-621-6000. 151,904 POUNDS COLLECTED OF TRASH FROM DOWNTOWN STREETS 636 SAFETY ESCORTSTO & FROM DOWNTOWN DESTINATIONS PROVIDED 289 MOTORISTS ASSISTED 10,521 VISITORS SERVED AS CONCIERGES TO InQ4of2015,DCA’sAmbassadors: DCAUPDATE STEPUPDOWNTOWNUPDATE STEPUPDOWNTOWNGUIDESDCATHROUGHNEXTFIVEYEARRENEWAL Downtown Cleveland Alliance is now in its tenth year of serving as the only organization focused exclusively on making Downtown Cleveland the most dynamic and compelling place in the region to live, work and play. In Q4, the City of Cleveland approved property owners’ petition to continue the downtown improvement district for a third five year term. As a result of this renewal, property owners will invest another $20 million in Downtown’s improvement over the next five years. The Step Up Downtown, Vision and Tactical Plan will guide DCA’s work for the next five years to build on and sustain Downtown’s momentum. The plan identifies connectivity as the overarching theme necessary to take Downtown Cleveland to the next level. At the 2016 annual meeting of downtown improvement district members, DCA announced its 2016 priorities to continue to support the development of the more fully connected urban fabric expected of a world-class city: •  Cleanliness & Safety – DCA’s Clean & Safe Ambassador Program will continue to make our downtown neighborhood cleaner, safer and more attractive for job creation, residential growth and talent attraction. •  Business Development – DCA’s Business Development Center will continue to serve as a single point of contact and promote business attraction and retention, residential growth and the development of retail and other amenities. •  Historic Preservation – DCA’s highest advocacy priority is the continuation and enhancement of the Ohio Historic Preservation Tax Credit, which has fueled Downtown’s transformation from a traditional central business district to Northeast Ohio’s fastest growing neighborhood. •  Quality of Life – DCA will work to improve quality of life by working to improve the pedestrian experience between Downtown’s districts and major assets. •  RNC – DCA will use its role as a member of the 2016 Host Committee to work with allies to convert Downtown Cleveland’s massive exposure to media and business leaders into development opportunities. •  Public Square – DCA will work with the City of Cleveland, the Group Plan Commission and other allies to activate Public Square with frequent programming and to attract businesses, jobs and real estate development to the surrounding area. •  Transportation – DCA will work with the Greater Cleveland Regional Transit Authority, the Northeast Ohio Area Coordinating Agency, property owners, businesses and residents to identify funding to maintain the “free with a smile” trolleys, and to support further transit-oriented developments in Downtown Cleveland. Playhouse Square during Winterfest, Q4 2015