Millward Brown’s brand pyramid shows that a brand’s strength is inversely
proportional to the “share of wallet,” or share of category expenditure. Brands at
the initial phase of optimisation (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of
the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
CambridgeLocalMarketing.com optimise@cambridgelocalmarketing.com|(01223) 964 558
How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize
your brand’s online visibility and expansion opportunities through our
Brand Optimisation Service!
CambridgeLocalMarketing.com optimise@cambridgelocalmarketing.com|(01223) 964 558
This will help you identify what marketing categories and locations to target and
to prioritise for a solid brand optimisation strategy!
We will provide you insights on your
search traffic visibility and opportunities
based on marketing categories,
geo-targets and competition.
We analyse up to 750 search terms and
identify 500 search patterns and trends
across more than 100,000 web pages to
bring you an in-depth marketing report.
CambridgeLocalMarketing.com optimise@cambridgelocalmarketing.com|(01223) 964 558